During Halloween & Black Friday (BFC,) social proof (sales Pop) really catches consumer service and brand trustworthiness. Email/SMS Marketing = Sales: Chimp, Klaviyo, Omnisend, Daily Touch, Zoho, Aweber, Drip, and successful integrations with Campaign Control. A great box from Beeketing with a coupon. The Spin Wheel = Leads = Sales: A/B gamification checking, exclusive coupon codes collected from email subscribers. Spin to Win, Wheelio, Justuno, and privy are alternatives.