Crush compresses your images to speed up your store’s load time. Easy-to-use automatic compression of images. Page load times are faster when frame sizes are smaller. Using crush for SEO image optimization. The Pics intuitive image renaming wizard makes it easy for search engines to find and grasp photos of your products. Automated: Select your compression and renaming settings once and let crush do the rest. As you progress, Pics compresses and renames the context.