By selecting assortments, you can categorize items into different feeds. Items included in the package are charged separately. It takes care of: Creating multi-money and multilingual feeds. Variations consideration is free. Multi-language/cash is also included. Providing support for various TLDs (high-level domains) of internationalized Shopify stores. Google, Facebook and Bing Ads: Provide record channels for Google Shopping, Bing, Facebook Ads and custom channels. For Google Shopping, the Backing Content API is responsible.