Smartzer’s interactive video app for Shopify makes video content shoppable by adding a clickable overlay. The ‘Add to Cart’ button encourages viewers to buy directly from the video by tapping on product hotspots to bring up the information. In addition, Smarter offers a live stream shopping feature. Viewers can add products to their carts or visit product pages by clicking on products displayed in the live stream shopping event. Shoppable video experiences can also be shared on e-commerce sites, social media and email newsletters.