--- title: "Marketing" date: 2023-03-07 author: "Gaurav Nagani" --- # Marketing # Revive Sales, Boost Revenue Win back lost sales with targeted messages reminding customers of their abandoned carts. Elevate your business and boost revenue with personalized, strategic messaging to re-engage potential customers. [ Signup Free ](#) ![marketing hero](https://desku.io/wp-content/uploads/2023/03/marketing-hero.png "- Desku") 3.2x Open rates By sending promotions to customers on their favorite messaging apps +46% Click rates By sending catchy personalized messages with pinpoint targeting 200% Better results Whether you’re generating leads or influencing customers to convert CONTACT MANAGEMENT ## Build Multi-Channel Audiences ![carbon condition point](https://desku.io/wp-content/uploads/2023/03/carbon_condition-point.png "- Desku") Influence Inbound Conversion Turn inbound support into a marketing opportunity. Build drip campaigns or broadcast lists automatically by adding interest tags to conversations. ![carbon condition point](https://desku.io/wp-content/uploads/2023/03/carbon_condition-point.png "- Desku") Get Customer List handy Drive revenue from your existing customer base. Import customer information for running the successful campaign. ![carbon condition point](https://desku.io/wp-content/uploads/2023/03/carbon_condition-point.png "- Desku") Add Contacts through API Have additional customer touchpoints like lead magnets, customer portals or apps? Add them directly into campaigns as soon as they sign up or leave their contact details. ![Marketing stwo](https://desku.io/wp-content/uploads/2023/03/Marketing-stwo.png "- Desku") ## How Does Email Marketing Work? Choose your email marketing software​ There are tons of email marketing software out there for you to choose from. But how do you select the right one that best fits your needs?​ Build your email list​ The most crucial part of an email list strategy is to build an opt-in that is simple, direct, and has a clear value proposition. The more people join your list, the more likely they will trust you.​ Define your goal for your email marketing campaign​ When planning a campaign, it’s essential to set goals to track and measure the success of your campaign. Build your responsive email An email is a lot more effective than social media, and it has a higher engagement rate. But not all email marketing campaigns are created equally. Optimize it for open, clicks, and conversions If you’re sending marketing emails to your customers, these emails must be designed for maximum impact. You only have a few seconds to grab your customer’s attention and convince them to read the email, let alone click-through or convert. A/B test your emails A/B testing is a simple process to increase conversions and sales on your email list. When you A/B test, you’re sending two different versions of an email to your list and then measuring which one performs better. Monitor your campaigns Monitoring email campaigns is essential because you want to see what people are responding to and not. For example, you might be receiving a lot of clicks on a link that is not converting well or getting any new subscribers. Monitoring can help you figure out if the issue is with the content or an error in the code. ![Marketing sthree](https://desku.io/wp-content/uploads/2023/03/Marketing-sthree.jpg "- Desku") BROADCAST MODULE ## Amplify Reach with Promotional Broadcasts ## Broadcast Messaging empowers business owners to easily engage with their target audience, delivering personalized promotions and updates directly to their customers’ preferred channels, driving conversions and building strong relationships. ![Marketing sfour 1](https://desku.io/wp-content/uploads/2023/03/Marketing-sfour-1.jpg "- Desku") ## Reach the target audience ## Show your customers that you are familiar with them. Create segments based on interest tags, enrich contact data via APIs, and send messages via the channels customers prefer. ![Marketing sfour 2](https://desku.io/wp-content/uploads/2023/03/Marketing-sfour-2.jpg "- Desku") ## Personalize at it’s best ## Encourage customers to take action. Put their personal attributes into messages that speak directly to them by using variables. ![Marketing sfour 3](https://desku.io/wp-content/uploads/2023/03/Marketing-sfour-3.jpg "- Desku") ## Go along with the Channel ## Utilize the unique characteristics of each channel. With features such as media files, templates, and tags, you can maximize every message. ## Automation will handle Responses ## Close the message that is resolved. Set the away messages for the customers so that they are not clueless about not being answered. Do not mess up your workspace always keep it organised. ![Marketing sfour 4](https://desku.io/wp-content/uploads/2023/03/Marketing-sfour-4.png "- Desku") WORKFLOWS ## Run Promotional Messages through Automation Run Multi-Channel Campaigns Take care of your customers across multiple channels by sending targeted messages through campaigns. Customize the path of the answer according to their responses on your campaigns. ![Marketing sfive](https://desku.io/wp-content/uploads/2023/03/Marketing-sfive.png "- Desku") ## Frequently asked questions (FAQs) How does Desku help in Marketing? Desku helps customers by improving the customer satisfaction, data collection, quicker issue resolution, feedback and CSAT, and much more. Can you run marketing campaigns? Yes you can surely run marketing campaigns by showcasing your product in the live chat or by sending promotional messages to your customers. How does automation plays role in marketing with Desku? Chatbot is one of the part of the automation that can help in marketing by drag and drop conversational interface. Run a conversation with customers even when your support agents are not available. Chatbot can help in lead generation by increasing engagement, staying 24/7 available for customers, peak personalisation, and much more. Can we connect multi-channel to run a marketing campaign? Yes, absolutely you can connect multiple channels with Desku and not only social channels but can also connect your Ecommerce Store like Shopify, WooCommerce, and Ecwid.