As a Shopify store owner, finding the right marketing app can be the difference between driving consistent traffic and struggling to make sales. But with so many apps available, how do you choose the best Shopify app to help you grow?
In this post, we’ve put together a list of the best marketing apps for Shopify that can help boost sales, automate your email marketing, improve SMS marketing, and increase conversions—all tailored for 2024. From apps that focus on upsells to those that help manage abandoned cart recovery, these tools will help increase sales and take your store to the next level.
Let’s explore the top tools for Shopify store owners, focusing on apps that offer features like free trials, integrations with Shopify, and easy-to-use dashboards. Whether you’re looking for an email marketing solution or social proof apps to display product reviews, we’ve got you covered.
The average conversion rate on Shopify is 1.4%, with top-performing stores reaching above 3.3%.( Source )
Why Shopify Marketing Apps Are Essential for Your Ecommerce Store in 2024
To compete in today’s ecommerce landscape, store owners need efficient tools to drive traffic, manage marketing efforts, and increase conversions. This is where Shopify marketing apps come into play. The best Shopify apps for 2024 are designed to help you automate marketing campaigns, collect and display customer reviews, and leverage email and SMS marketing to engage your customers.
Whether you’re just starting out or an established Shopify store owner, the right marketing apps can boost your store’s visibility and increase sales. These apps also help with essential tasks like managing your email marketing automation, setting up affiliate programs, and optimizing your store’s performance through actionable insights.
When choosing apps for Shopify in 2024, look for ones that offer free plans or free trials. This allows you to test out features like email and SMS marketing without committing to a paid plan right away. Many of these apps are free to install with optional premium features that can grow with your business.
Criteria for Choosing the Best Shopify Marketing App
Not every Shopify app is created equal, so it’s important to select the ones that fit your store’s unique needs. When evaluating apps for your Shopify store, consider the following:
- Ease of Integration: The best marketing apps for Shopify should integrate seamlessly with your store and other tools you use, such as your email marketing solution or SMS marketing platform.
- Free Plans and Free Trials: Many apps offer a free trial or a free plan to help store owners test their features before upgrading. This is especially important for businesses on a budget.
- Focus on Conversion: Look for apps that prioritize boosting conversion rates—whether it’s through upsell offers, abandoned cart recovery, or personalized email campaigns.
- Social Proof: Apps that collect and display customer reviews and product reviews can help build trust and drive social proof, leading to more sales.
- Advanced Features: Consider whether the app offers advanced features like affiliate marketing, push notifications, or referral programs that can further help your store grow.
Read More:The 10 Best Affiliate Marketing Shopify
10 Best Shopify Marketing And Advertising Apps for 2024
1. Facebook Ads by Shopify
- Overview: This Shopify app lets you create Facebook and Instagram ads directly from your Shopify dashboard, syncing your product catalog with ease.
- Best For: Driving conversions through targeted ads on social media platforms.
- Features: Integration with Shopify, automatic syncing of products, and easy ad creation.
- Pricing: Free to install with ad costs based on your budget.
- Why You’ll Love It: Perfect for beginners and experienced marketers looking to drive more traffic to their Shopify store.
2. Google Shopping by Shopify
- Overview: The Google Shopping app syncs your products from Shopify directly to Google Ads, allowing you to reach potential customers searching for products like yours.
- Best For: Ecommerce stores wanting to increase visibility on Google’s search engine.
- Features: Syncs directly with Shopify, Google Ads integration, simple setup.
- Pricing: Free to install; pay per click on ads.
- Why You’ll Love It: A must-have for store owners looking to dominate search ads and increase their store’s visibility.
Read More:Top 8 Best Shopify Product Feed Apps – Shopify App Store
3. Klaviyo
- Overview: Klaviyo is an industry leader in email marketing and SMS marketing automation. It helps you engage your customers with targeted email campaigns and text messages based on their behavior.
- Best For: Ecommerce stores focusing on personalized email and SMS marketing.
- Features: Advanced segmentation, email templates, analytics, and integrations with Shopify.
- Pricing: Free plan available up to 250 email contacts; paid plans start as your contact list grows.
- Why You’ll Love It: Great for store owners looking to increase customer retention and conversion ratesthrough personalized email and SMS campaigns.
4. Omnisend
- Overview: Omnisend is an all-in-one email marketing and SMS marketing app designed to help store owners send automated campaigns, increase sales, and recover abandoned carts.
- Best For: Automating email and SMS marketing campaigns to increase conversions.
- Features: Email and SMS integration, ready-to-use templates, advanced reporting, and free plan.
- Pricing: Free plan for basic features; paid plans unlock advanced features.
- Why You’ll Love It: Ideal for those looking for a comprehensive email marketing solution with SMS marketing capabilities.
Read More:8 Best Shopify Discount Apps
5. Yotpo
- Overview: Yotpo is a review app that collects and displays customer reviews on your product pages, helping to build trust and increase conversions.
- Best For: Ecommerce stores looking to leverage social proof to boost sales.
- Features: Integration with Shopify, product reviews, customer photo and video submissions.
- Pricing: Free plan with paid options for additional features.
- Why You’ll Love It: Excellent for store owners who want to showcase customer reviews to build credibility and trust.
6. Privy
- Overview: Privy is a Shopify app designed for pop-ups, abandoned cart recovery, and email capture. It’s perfect for building your email list and increasing conversions through targeted offers.
- Best For: Growing your email list and capturing leads.
- Features: Exit-intent popups, abandoned cart recovery, and email marketing tools.
- Pricing: Free plan available; paid plans offer more customization.
- Why You’ll Love It: One of the best Shopify apps for collecting emails and increasing sales through upsells and targeted marketing.
Read More:Top 08 Shopify Apps for Free Gifts with Purchase
7. Smile: Rewards & Loyalty
- Overview: Smile offers a referral and loyalty program designed to engage customers and build long-term loyalty.
- Best For: Creating a referral program or loyalty system for your ecommerce store.
- Features: Points and referral programs, customizable rewards, and integration with Shopify.
- Pricing: Free to install with paid options for advanced features.
8. ReferralCandy
- Overview: ReferralCandy helps you create a simple yet powerful referral program for your Shopify store. It allows your customers to refer friends in exchange for rewards, increasing word-of-mouth sales.
- Best For: Stores looking to leverage referral marketing to drive more sales.
- Features: Easy setup, customizable referral campaigns, and integration with Shopify.
- Pricing: Free trial available; paid plans start after the trial period.
- Why You’ll Love It: It’s one of the best ways to boost sales by turning your existing customers into brand advocates.
Read More:Top 7 Discount Apps – Best Promotions on Shopify App Store
9. PushOwl
- Overview: PushOwl is a push notification Shopify app that helps you engage visitors even when they’re not on your website. This app is great for sending abandoned cart reminders, product promotions, and personalized offers.
- Best For: Ecommerce stores that want to increase conversions using push notifications.
- Features: Automated abandoned cart push notifications, promotional messages, and Shopify integration.
- Pricing: Free plan available with premium features on paid plans.
- Why You’ll Love It: An easy way to engage with customers and recover lost sales without relying on email or SMS marketing.
10. Tidio Live Chat
- Overview: Tidio is a live chat app for Shopify that combines live chat, chatbots, and email to improve your customer service and drive conversions. It helps answer customer questions in real-time, leading to better engagement.
- Best For: Ecommerce stores looking to improve customer support and increase sales.
- Features: Live chat, automated chatbots, email integration, and free to install with premium features available.
- Pricing: Free plan available with paid options for advanced features.
- Why You’ll Love It: It’s one of the best ways to enhance customer experience and boost sales through real-time communication.Why You’ll Love It: Great for turning customers into loyal shoppers by incentivizing repeat purchases.
Read More: Top 08 Shopify Bundle Apps
FAQs
Which Shopify apps are best for beginners?
Apps like Kit and Privy are beginner-friendly with simple setups and free options.
Can I try these apps for free?
Yes, many of these apps offer free plans or free trials, so you can test them before committing to a paid plan.
Which app is best for email marketing on Shopify?
Apps like Klaviyo and Omnisend are top choices for email marketing automation.
Conclusion
By using the best Shopify marketing apps for 2024, you can automate your marketing, engage with customers through email and SMS, and increase sales with minimal effort. Whether you’re focusing on email marketing, upsells, or referral programs, these apps will help you grow your store and boost your Shopify store to the next level. Start by testing the apps with a free trial or free plan to find the perfect fit for your business.
