Looking to grow your Shopify store with email marketing? The right email marketing app can help you boost sales, recover abandoned carts, and engage customers with targeted messages. But with so many apps out there, how do you choose the best one for your needs?
This guide will walk you through the 8 best Shopify email marketing apps, each with its own strengths. Whether you’re looking for simple email automation or advanced segmentation, there’s a tool to fit every eCommerce store’s needs. From beginner-friendly apps with free plans to more advanced platforms with powerful automation, you’ll find everything you need to make the right decision.
Most Shopify merchants (37.5%) are between the ages of 25-34, reflecting its appeal to younger entrepreneurs. (source)
8 Best Shopify Email Marketing Apps
1. Omnisend
Omnisend stands out because it’s built specifically for eCommerce businesses, making it an ideal fit for Shopify store owners. It offers a multichannel marketing solution, allowing users to combine email and SMS campaigns under one roof. This platform focuses on making automated campaigns easy to set up, particularly for important use cases like abandoned cart recovery, welcome series, and post-purchase follow-ups.
Key features:
- Pre-built automation: Omnisend offers a library of ready-made email flows, including abandoned cart reminders, product recommendation emails, and customer reactivation emails. This reduces the setup time for users and helps them get results faster.
- Multichannel support: Omnisend integrates email with SMS, allowing store owners to engage their customers across different platforms, increasing the chances of conversions.
- Shopify product sync: One standout feature is its ability to pull product information directly from your Shopify store, simplifying the process of sending product recommendation emails.
- Segmentation and targeting: Omnisend allows store owners to create highly personalized campaigns by segmenting customers based on their shopping behavior. You can target new customers, repeat buyers, or customers likely to churn, with different messages to optimize engagement.
Ideal for:
Medium to large eCommerce stores that need more advanced automation and multichannel marketing. This app is particularly helpful for store owners who want to focus on retaining customers and increasing lifetime value through personalized, data-driven campaigns.
Pricing:
Omnisend has a free plan available for up to 250 contacts and 500 emails per month. Paid plans start at $16/month, offering unlimited emails and more advanced features like SMS and web push notifications.
2. Klaviyo
Klaviyo is a powerful email marketing tool designed specifically for eCommerce businesses. It excels at using data to create highly personalized email campaigns. With its seamless Shopify integration, Klaviyo allows store owners to target customers based on their shopping behaviors. It also provides advanced segmentation tools and predictive analytics to help brands understand their customers better, increasing conversions and customer retention.
Key features:
- Customer insights: Klaviyo automatically syncs customer data from your Shopify store, including purchase history, browsing behavior, and predicted future purchases. This allows you to create hyper-targeted, personalized campaigns.
- Automation workflows: Klaviyo offers a wide range of pre-built automation workflows, including abandoned cart reminders, post-purchase follow-ups, and product recommendations. You can easily build custom workflows to fit your specific needs.
- Dynamic product recommendations: The platform’s integration with Shopify allows for personalized product recommendations based on each customer’s browsing and purchase history.
- Segmentation: Klaviyo allows for deep segmentation, meaning you can target first-time buyers, repeat customers, or high-value customers with different messages to maximize the impact of your emails.
Ideal for:
Stores that want to maximize the use of customer data for email personalization and need advanced automation. It’s especially useful for stores looking to implement data-driven strategies for email marketing and SMS campaigns.
Pricing:
Klaviyo has a free plan for up to 250 contacts and 500 emails per month. Beyond that, pricing starts at $20/month for additional features and higher limits.
3. Privy
Privy is a top-rated Shopify email marketing app known for its user-friendly interface and a wide range of lead generation tools. Its focus on pop-ups, banners, and other conversion tools, alongside email marketing, makes it a versatile solution for Shopify store owners. Privy’s extensive features include automation tools, exit-intent pop-ups, and A/B testing, making it easy to capture emails, reduce cart abandonment, and drive sales.
Key features:
- Pop-ups and banners: Privy excels at helping store owners capture email addresses with customizable exit-intent pop-ups, banners, and spin-to-win wheels. These tools engage potential customers before they leave the site.
- Automated email flows: Privy’s automation features include welcome emails, abandoned cart reminders, and cross-sell emails, ensuring customers are re-engaged without requiring manual effort.
- A/B testing: Privy offers built-in A/B testing for email campaigns and pop-ups, helping store owners optimize their strategies and improve conversion rates.
- Cross-sell and upsell capabilities: Privy allows for cross-selling through personalized product recommendations, driving additional sales from existing customers.
Ideal for:
Small to medium-sized eCommerce stores looking for a robust lead generation tool that also provides solid email marketing capabilities. Privy is especially effective for Shopify stores that rely heavily on pop-ups and banners to engage visitors and reduce cart abandonment.
Pricing:
Privy offers a free plan for up to 100 email contacts, making it accessible for small stores. Paid plans start at $15/month, offering additional contacts and more advanced features like A/B testing and segmentation.
4. SmartrMail
SmartrMail is a straightforward email marketing solution tailored specifically for eCommerce businesses. It’s particularly suitable for Shopify stores because of its seamless integration and ease of use. SmartrMail focuses on helping store owners create effective email automations, such as abandoned cart recovery emails, welcome emails, and product review requests, without needing a lot of technical expertise.
Key features:
- Email composer: SmartrMail’s drag-and-drop editor allows you to build emails using a variety of blocks, including product recommendations, text, and even video. This feature is designed to make email creation simple and visually appealing.
- Unlimited automation flows: SmartrMail allows you to set up an unlimited number of automated email sequences, such as post-purchase follow-ups, win-back campaigns, and back-in-stock alerts.
- Smart segmentation: The platform includes built-in segmentation tools that automatically group your customers based on their shopping behaviors, allowing for more personalized and targeted campaigns.
- Sign-ups and popups: The app also provides tools to grow your email list, including customizable popups and sign-up forms.
Ideal for:
Small to medium-sized Shopify stores that need a user-friendly, budget-friendly email marketing app. SmartrMail is perfect for businesses looking for a solution that’s easy to set up and comes with essential automation features for growing sales.
Pricing:
SmartrMail offers a free plan for stores with up to 250 contacts and up to 1,200 emails per month. Paid plans start at $19/month, which unlocks more advanced features and a larger contact list capacity.
5. Mailmodo: Shopify Email Marketing
Mailmodo is best for ecommerce as one can create interactive email campaigns with a no-code email builder and automate customer journeys to build your brand and customer engagement.
Enhance your Shopify email marketing approach with Mailmodo, an advanced tool revolutionizing ecommerce strategies. Seamlessly integrated with Shopify, Mailmodo offers extensive features tailored to enhance your email marketing efforts. Craft interactive email campaigns effortlessly using Mailmodo’s intuitive no-code email builder and streamline customer journeys to bolster your brand and foster customer engagement.
Segment your customer base based on various behaviors such as abandoned carts, product recommendations, and user interactions. Deliver targeted, personalized campaigns to these segmented audiences at optimal times to drive sales. Enjoy proactive email and live chat support.
With Mailmodo’s software at your disposal, access a vast library of over 300 pre-designed email templates, simplifying campaign creation and saving precious time. Additionally, leverage pre-built e-commerce email sequences encompassing 15 diverse flows.
Features:
Interactive Emails: Mailmodo revolutionizes email marketing through its cutting-edge approach to interactive emails. Marketers can captivate their audience by directly integrating dynamic elements like calendars, forms, and surveys within emails.
Advanced Email Automation: With Mailmodo’s advanced email automation functionalities, marketers can streamline their workflows and deliver personalized experiences efficiently.
A/B Testing: Mailmodo empowers marketers with robust A/B testing capabilities to optimize email campaigns for maximum effectiveness.
Triggered Campaigns: Mailmodo empowers marketers to craft highly targeted and timely email campaigns with its triggered campaign feature. By establishing triggers based on user actions such as website visits, email opens, or product purchases, marketers can automatically dispatch relevant messages to the appropriate audience at precisely the right moment.
Pricing:
ActiveCampaign offers a 14-day free trial, and then paid plans start at $49/month, making it one of the more premium options on this list.
6. MailerLite
MailerLite is a popular email marketing platform that stands out for its simplicity and affordability. It’s particularly appealing to small Shopify store owners who want a budget-friendly solution without sacrificing important features. MailerLite’s intuitive interface makes it easy for even beginners to create effective email campaigns, automate workflows, and track performance.
Key features:
- Drag-and-drop email builder: MailerLite’s email builder makes it easy to create emails without any coding skills. It comes with customizable templates that allow for quick setup.
- Automation workflows: MailerLite offers basic automation features such as abandoned cart emails, welcome emails, and product recommendation emails.
- Shopify integration: The platform integrates smoothly with Shopify, allowing store owners to sync products and customer data for personalized email campaigns.
- List segmentation: MailerLite allows for list segmentation based on customer behavior, ensuring targeted and relevant email campaigns for your subscribers.
Ideal for:
MailerLite is perfect for small Shopify stores that are just starting out with email marketing. Its user-friendly interface and affordable pricing make it ideal for those with limited budgets but who still want to leverage the power of email marketing.
Pricing:
MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month. Paid plans start at just $10/month, making it one of the most affordable options.
7. Sender
Sender is another simple and affordable email marketing app, known for its high deliverability and ease of use. It integrates well with Shopify, making it easy for store owners to manage email campaigns and connect with their customers. In addition to email marketing, Sender also offers SMS marketing features, providing a more comprehensive communication tool for store owners.
Key features:
- Drag-and-drop editor: Sender offers a wide range of customizable templates for emails, allowing you to build professional and brand-consistent messages without any design skills.
- Automation: The platform allows you to create automation workflows based on customer triggers, such as purchase confirmations, abandoned carts, and re-engagement campaigns.
- Built-in analytics: Sender provides detailed reports on email performance, allowing you to track open rates, click-through rates, and conversions.
- SMS marketing: Alongside email marketing, Sender also supports SMS campaigns, enabling store owners to communicate across multiple channels.
Ideal for:
Sender is ideal for small to medium Shopify stores that need an affordable and simple email marketing tool with basic automation features. It’s especially useful for stores that also want to leverage SMS marketing.
Pricing:
Sender offers a free plan for up to 2,500 subscribers and 15,000 emails per month. Paid plans start at $8.33/month, making it one of the most budget-friendly options for Shopify stores.
8. Shopify Email
Shopify Email is Shopify’s native email marketing app, designed to seamlessly integrate with the platform. This app allows store owners to create, send, and track email campaigns directly from their Shopify admin dashboard. Its simple interface and pre-built email templates make it easy to launch campaigns quickly, even without any technical skills. Plus, Shopify Email is designed to work with all your existing Shopify data, such as products and customer segments, allowing for personalized and targeted campaigns.
Key features:
- Native integration: As a Shopify-native app, all your store data is already integrated, making it easy to create personalized campaigns that pull from your product catalog and customer history.
- Pre-built templates: Shopify Email comes with pre-designed templates that automatically pull in your store’s logo, colors, and products, simplifying the email creation process.
- Easy tracking: Store owners can track email open rates, click-through rates, and conversions directly from their Shopify dashboard, providing valuable insights into campaign performance.
- Pay-per-email pricing: Shopify Email has a straightforward pay-per-email pricing model, which means you only pay for what you use, making it a cost-effective option for small stores.
Ideal for:
Shopify Email is ideal for Shopify store owners who prefer a native solution and don’t want to deal with third-party integrations. It’s especially useful for small to medium stores looking for an easy-to-use tool without complicated pricing models.
Pricing:
Shopify Email is free for the first 10,000 emails you send each month. After that, you pay $1 for every additional 1,000 emails.
How to choose right Shopify email marketing apps
1. Evaluate Your Store Size and Email List
- Small stores with fewer subscribers: If your store is small and you’re just starting with email marketing, consider apps with free plans that allow you to grow gradually, such as MailerLite or SmartrMail. These apps offer basic email automation features without hefty fees.
- Medium to large stores: Larger stores need more advanced features, such as Klaviyo or Omnisend, which offer segmentation, automation, and multichannel support for email and SMS.
2. Identify Key Features You Need
- Automation: If you’re looking for robust automation workflows like abandoned cart emails, welcome sequences, and post-purchase follow-ups, apps like ActiveCampaign and Klaviyo provide extensive automation options.
- Segmentation: For targeting specific customer groups (e.g., first-time buyers or high-value customers), apps like Klaviyo and Omnisend shine with powerful segmentation capabilities.
- Pop-ups and lead generation: If collecting emails through pop-ups and banners is important, Privy and Omnisend offer excellent tools to engage customers before they leave your site.
3. Ease of Use
- Beginner-friendly: If you’re new to email marketing, choose an app with a simple interface and drag-and-drop email builders, such as MailerLite or SmartrMail.
- Advanced users: If you’re more experienced and need complex automation workflows or CRM integration, ActiveCampaign or Klaviyo may be better suited.
4. Budget Considerations
- Free plans: Many apps, like Shopify Email and Sender, offer generous free plans. Choose one if you’re on a tight budget or running a small store.
- Paid plans: As your store grows, you might need to upgrade to paid plans for more features. Consider apps like Klaviyo or Omnisend, which offer scalable pricing based on the number of contacts.
5. Integration with Shopify
- Apps like Shopify Email, Omnisend, and Klaviyo are built with Shopify-specific integrations, making it easy to sync customer data, product information, and sales metrics. Choose these if seamless integration is crucial.
6. Customer Support and Learning Resources
- Look for apps with strong support and active user communities, such as Klaviyo and ActiveCampaign, which offer tutorials, webinars, and customer service to help you optimize your campaigns.
FAQs
What is the best email marketing app for Shopify beginners?
For beginners, MailerLite and Privy are excellent choices. Both apps are user-friendly and come with drag-and-drop builders that make it easy to create emails without any technical skills. Additionally, they offer free plans that allow you to get started without any upfront costs.
Can I automate my email marketing campaigns using these apps?
Yes, most of the apps on this list offer automation features. Klaviyo, Omnisend, and ActiveCampaign provide advanced automation options, such as abandoned cart recovery, welcome emails, and customer re-engagement campaigns. These apps allow you to set up email workflows triggered by customer behavior, such as purchases or abandoned carts.
Are there free Shopify email marketing apps?
Yes, several apps offer free plans, including Shopify Email, SmartrMail, Sender, and Privy. These free plans often come with limited features or subscriber counts, making them ideal for smaller stores or businesses just starting with email marketing.
How do I choose the right email marketing app for my Shopify store?
Choosing the right app depends on factors like your store’s size, marketing goals, and budget. Smaller stores should consider apps with free plans, while medium to large stores may need advanced features like automation and segmentation offered by Klaviyo, Omnisend, or ActiveCampaign.
Can I send both email and SMS campaigns with these apps?
Yes, apps like Omnisend, Klaviyo, and Sender offer both email and SMS marketing capabilities, allowing you to reach customers across multiple channels. This can be particularly useful for abandoned cart reminders and promotional campaigns.
Conclusion
Choosing the right Shopify email marketing app is crucial to optimizing customer engagement and driving sales for your online store. Whether you’re a small business just starting out or a larger store looking to scale your efforts, there’s an app to fit your needs. For smaller stores, options like MailerLite and Privy provide cost-effective, easy-to-use tools. For more advanced stores, Klaviyo, Omnisend, and ActiveCampaign offer powerful automation, segmentation, and multichannel marketing features.
The right app will depend on the specific goals you have for your store—whether it’s growing your email list, improving abandoned cart recovery, or simply keeping your customers engaged. Consider starting with a free trial or plan, then upgrading as your store grows and your needs evolve. No matter which app you choose, investing in email marketing is a surefire way to build stronger customer relationships and boost your revenue.
