If you run an eCommerce store, especially during the holiday season, you know how crucial it is to offer a standout shopping experience. One simple yet powerful way to boost customer satisfaction and increase sales is by offering gift wrapping options. Whether it’s for birthdays, anniversaries, or holiday seasons, giving customers the option to wrap their purchase can significantly improve their buying experience.
But with so many apps available on the Shopify App Store, it can be hard to choose the right one for your store. That’s why we’ve put together a list of the 08 best Shopify gift wrapping apps. These apps make it easy for your customers to add a personalized touch to their gifts, whether it’s with custom messages, unique wrapping designs, or delivery scheduling.
In this article, we’ll break down the top gift wrapping apps for Shopify, highlighting key features, pricing, and how each app can enhance your store’s functionality. By the end of this guide, you’ll know exactly which app to choose to fit your store’s needs and budget.
Shopify has more than 9,200 employees as of 2023, following a 20% reduction earlier that year. (source)
What to Look for in a Shopify Gift Wrapping App
Not all gift wrapping apps are created equal, and finding the right one for your Shopify store depends on several factors. Below are the key things to consider when choosing a gift wrapping app:
1. Ease of Integration
You don’t want an app that complicates your store’s setup or slows it down. Look for apps that integrate easily with your existing theme and checkout process. The app should feel like a natural extension of your store, offering a seamless user experience. For example, apps like Giftship and Gift Wrap Plus are known for their smooth installation and compatibility with Shopify themes
2. Customization Options
The best gift wrapping apps allow you to offer customized experiences to your customers. Whether it’s choosing different styles of gift wrapping, adding personalized messages, or selecting specific products for gift wrapping, customization is key. Apps like Gift Lab and Super Gift Options stand out for their flexibility in offering customizable gift wrap styles and messages
3. Pricing and Plans
Pricing is always a concern for eCommerce store owners, and most Shopify gift wrapping apps offer a range of pricing options. Some apps, like Gift Wrap Plus and Wrapped, provide free versions or free trials, while others, like Giftship, have more premium pricing plans. Consider whether the features you need come in the free version or if you’ll need to invest in a higher-tier plan.
4. Customer Experience
The end goal of adding gift wrapping options is to make shopping easier and more enjoyable for your customers. Look for apps that enhance the customer experience with options like delivery date scheduling, multi-address shipping, and simple checkout processes. Apps such as Giftship allow customers to choose delivery dates and ship to multiple addresses, making it easier for them to send gifts to friends and family
5. Additional Features
Some apps come with added features that make them even more attractive. For example, Bold Product Options offers upselling opportunities alongside gift wrapping, which can help increase your average order value (AOV). Other apps, like One Click Upsell Gift Checkout, allow you to set custom prices for gift wrapping, helping you turn this service into a revenue stream
Top 08 Best Shopify Gift Wrapping Apps
1. Wrapin – Gift Wrap & Options
Introduction:
Wrapin is a popular choice for Shopify store owners who want an easy-to-use gift wrapping solution. The app integrates seamlessly with Shopify themes, offering customization options for gift wrap designs, pricing, and messaging.
Key Features:
- Easy integration with product and cart pages.
- Customizable wrapping options with personalized messages.
- Support for multiple languages.
Pros:
- Seamless installation with Shopify themes.
- Multiple customizable options for gift wrap styles.
- Offers a free plan with basic features.
Cons:
- Limited advanced features in the free version.
- Customization may require extra time for setup.
Pricing: Free plan available, paid plans start at $1.99/month.
Rating: 4.8/5.0
User Review: “Wrapin was very easy to integrate and customize. The free plan is great for small stores, but upgrading unlocked the custom options we needed for our brand.”
2. Giftship
Introduction:
Giftship is a robust solution that goes beyond gift wrapping. It offers multi-address shipping, delivery date scheduling, and custom gift messages, making it an all-in-one app for Shopify stores.
Key Features:
- Ship to multiple addresses in a single checkout.
- Customizable gift messages and delivery scheduling.
- Popup and dropdown upsell options.
Pros:
- Comprehensive feature set, including multi-address shipping.
- Increases average order value through upselling opportunities.
- High level of customization.
Cons:
- More expensive than other apps.
- Some features may be overwhelming for small stores.
Pricing: Starts at $29.99/month
Rating: 4.9/5.0
User Review: “Giftship has been a game changer for our store. The multi-address shipping feature is fantastic for holiday shoppers, and our AOV has improved with their upsell tools.”
3. Super Gift Options: Gift Wrap
Introduction:
Super Gift Options is designed for stores looking to offer a high level of customization for gift wrapping. It allows you to create multiple wrapping options and tailor them for specific products or the entire store.
Key Features:
- Multiple gift wrapping styles and paid/free message options.
- High-converting holiday themes.
- Customizable to match your store’s design.
Pros:
- Ideal for stores looking to offer detailed customization.
- Supports both paid and free gift messages.
- Clean integration with Shopify themes.
Cons:
- Limited trial period.
- Some features locked behind paid plans.
Pricing: Free to install, with paid plans starting at $4.99/month
Rating: 4.9/5.0
User Review: “Super Gift Options made it easy for us to offer seasonal gift wrapping themes, and our customers love the variety!”
4. Gift Wrap Plus
Introduction:
Gift Wrap Plus offers a simple and straightforward solution for stores looking to add gift wrap options to their product and cart pages. It allows detailed analytics on gift wrap performance, making it easier to fine-tune your offerings.
Key Features:
- Create gift wraps for specific products, collections, or all products.
- No coding required for installation.
- Detailed sales statistics for performance tracking.
Pros:
- Easy to set up with no coding knowledge required.
- Analytics features help track gift wrap performance.
- Multiple gift wrap options for different products.
Cons:
- Some users may find the free plan too limited.
- Interface may not be as modern as other apps.
Pricing: Free plan available, paid plans start at $3.99/month
Rating: 4.8/5.0
User Review: “Gift Wrap Plus gives us the flexibility to offer different wrapping options for various product lines, and the analytics have helped us improve sales.”
5. Gift Lab: All Gifting Options
Introduction:
Gift Lab is an all-in-one gifting solution that simplifies the process of offering physical and digital wrapping. With options for personalized notes and video messages, it provides a unique experience for both store owners and customers.
Key Features:
- Supports physical and digital wrapping.
- Add personalized notes, video messages, and photos.
- Multi-language support.
Pros:
- Unique gifting options, including digital video messages.
- Flexible design and customization options.
- Great for stores with international customers.
Cons:
- More features mean a steeper learning curve.
- Pricing could be higher for smaller stores.
Pricing: Free plan available, paid plans start at $4.99/month
Rating: 4.9/5.0
User Review: “Gift Lab’s video messaging feature really sets it apart from other apps. Our customers love the personal touch.”
6. One Click Upsell Gift Checkout
Introduction:
This app combines upselling and gift wrapping into a single service. It allows Shopify store owners to offer customizable gift wrapping options while also providing upsell opportunities at checkout.
Key Features:
- Customizable gift wrapping and upsell options.
- Supports handwritten or printed gift notes.
- Responsive design across all devices.
Pros:
- Increases average order value with upselling.
- Allows full customization of gift wrapping prices and options.
- Works seamlessly on both desktop and mobile.
Cons:
- Limited to upselling and gift wrapping functionalities.
- May not be ideal for stores that don’t focus on upsells.
Pricing: Pay-as-you-go model
Rating: 4.7/5.0
User Review: “Great app for combining upselling with gift wrap. It has helped us increase our AOV during the holidays.”
7. Easy Gift Wrapping
Introduction:
Easy Gift Wrapping is a simple app that adds a gift wrapping option to your Shopify cart page. It’s easy to set up and perfect for stores that want a no-fuss solution without complex customization.
Key Features:
- Add multiple gift wrap options to your cart page.
- Customizable wrapping styles and pricing.
- Supports personalized gift messages.
Pros:
- Super easy to install and customize.
- Ideal for stores with straightforward gift wrapping needs.
- Quick setup with no coding required.
Cons:
- Lacks advanced features like upselling and multi-address shipping.
- Limited customization compared to other apps.
Pricing: Free installation, paid plans available
Rating: 4.9/5.0
User Review: “Simple and effective. Easy Gift Wrapping allowed us to quickly offer gift wrap services, and it’s been a hit with customers during the holidays.”
8. Wrapped: Add Gift Wrap
Introduction:
Wrapped is a streamlined app that focuses on offering flexible gift wrap options to customers directly from the product page or cart. It allows store owners to offer wrapping for individual items or the entire order, making it highly flexible.
Key Features:
- Allows gift wrap for individual items or entire orders.
- Integration with product detail and cart pages.
- Supports personalized gift messages.
Pros:
- Offers flexibility in how customers choose gift wrap options.
- Easy to install and works with most Shopify themes.
- Affordable for small and large stores alike.
Cons:
- Limited to basic gift wrapping functionalities.
- Could benefit from more customization options.
Pricing: Starts at $5.99/month
Rating: 4.8/5.0
User Review: “Wrapped has made it easy for our customers to add gift wrap to their orders without confusion. It’s simple and efficient.”
Why Adding Gift Wrapping Can Boost Average Order Value (AOV)
Offering gift wrapping as an option in your Shopify store does more than just provide convenience to your customers—it can directly contribute to increasing your store’s average order value (AOV). Here’s how:
1. Premium Upsell Opportunities
Gift wrapping can act as an easy upsell, offering customers a chance to enhance their purchase for a small additional fee. When a customer is already in the process of buying a gift, paying an extra few dollars for gift wrapping is a simple and attractive option. Apps like Giftship and Bold Product Options are excellent for this, as they allow you to add paid gift wrapping or other complementary products during checkout.
- Example: Let’s say your store sells mugs. You can offer customers gift wrapping for an additional $5 or even allow them to choose from different wrapping styles and materials. This adds a premium feel to the purchase, making it more special.
2. Personalized Gifting Experience
Offering personalized notes, custom messages, and delivery date scheduling enhances the customer experience and encourages higher spending. Customers are more willing to spend extra when they feel the shopping experience is tailored to their needs. Apps like Gift Lab allow customers to add personalized notes, video messages, or even choose a delivery date, adding a personal touch that encourages loyalty and repeat purchases
- Example: During the holiday season, customers often send gifts directly to friends and family. Offering a personalized message or the ability to hide the price can make the experience more personal, encouraging more customers to choose your store for their gifting needs.
3. Enhancing Customer Loyalty
Customers love convenience. By offering gift wrapping, you position your store as a one-stop-shop for gifts. This not only makes the purchasing process easier but also builds customer loyalty. Many customers are willing to pay a little extra for the added service of gift wrapping, especially if it saves them the hassle of wrapping the gift themselves. Apps like Super Gift Options and Easy Gift Wrapping excel in this area, offering simple yet effective solutions that make your store stand out
4. Higher Willingness to Pay During Holidays
During peak seasons like Christmas or Valentine’s Day, customers are more likely to pay for added services like gift wrapping. When people are shopping for multiple gifts, having the option to add gift wrap directly to the purchase makes it easier and more efficient for them. Apps such as Wrapin and Wrapped take advantage of holiday shopping trends by offering themed gift wraps, which can directly contribute to increased sales
- Example: Stores can feature exclusive holiday-themed gift wraps for specific collections, offering an elevated shopping experience that also justifies a price increase.
5. Bundling and Upselling
Some apps, like Bold Product Options, offer more than just gift wrapping. They allow you to create bundles or upsell complementary products alongside gift wrapping. This is a great way to increase your AOV, as customers are more likely to add other small items to their cart if they can bundle them with gift wrapping
- Example: If you’re selling a skincare set, you can offer to bundle the set with a gift wrap and a personalized note for an additional cost. This not only increases the purchase amount but also enhances the overall shopping experience.
6. Convenience Leads to Conversions
Offering a convenient option like gift wrapping can reduce cart abandonment rates. Customers appreciate services that save them time, and having the option to add gift wrap at checkout is one of those services. When combined with free or affordable pricing, it can push customers to complete their purchase rather than abandoning their cart. This leads to more conversions, especially during busy shopping periods
Best Practices for Using Gift Wrapping Apps
Offering gift wrapping in your Shopify store can enhance the customer experience, boost sales, and help your store stand out from the competition. However, simply adding the option isn’t enough. To make the most of your gift wrapping feature, follow these best practices:
1. Offer Year-Round Gift Wrapping
Many store owners limit gift wrapping to the holiday season, but offering it year-round can cater to a wider audience. Customers often buy gifts for birthdays, anniversaries, and other special occasions, so having a year-round option ensures you’re not missing out on potential sales. Apps like Gift Lab and Super Gift Options make it easy to customize your wrapping based on different themes, allowing you to cater to various occasions throughout the year
2. Provide Multiple Wrapping Options
Customers love having choices, so consider offering different gift wrap styles or tiers. For example, you could offer standard wrapping for free and charge for premium wrapping options. Apps like Giftship and Wrapin allow you to set different prices for various types of wrapping, helping you monetize this service
- Tip: Include visuals or descriptions of each type of wrapping so customers know exactly what they’re getting.
3. Make Gift Wrapping Easy to Find
Ensure that the gift wrapping option is clearly visible throughout the shopping experience. Ideally, customers should be able to add gift wrap from the product page, cart, or during checkout. Some apps, like Wrapped and Gift Wrap Plus, integrate the option directly into the cart and product pages, making it easy for customers to select wrapping without disrupting the shopping flow
- Tip: Avoid hiding the gift wrapping option within a separate menu or page. The more visible and accessible it is, the more likely customers will add it to their order.
4. Include Personalized Messages
Allowing customers to add a personalized note or message can make the gift even more special. Apps like Gift Lab and One Click Upsell Gift Checkout support handwritten or printed messages, and some even offer video message options. This adds an emotional touch to the gift, increasing the perceived value of the service
- Tip: Encourage customers to personalize their gift by offering message templates for different occasions (e.g., “Happy Birthday,” “Congratulations”).
5. Keep It Simple and User-Friendly
The gift wrapping process should be straightforward and user-friendly. Complex setup or a long list of options can overwhelm customers and lead to cart abandonment. Focus on offering a simple, clear choice that doesn’t require too much effort on the customer’s part. Apps like Easy Gift Wrapping excel in this area, providing a clean, no-fuss solution
6. Use Holiday and Seasonal Themes
During peak shopping seasons like Christmas, Valentine’s Day, and Black Friday, themed gift wrapping can make your store more appealing to customers. You can update your wrapping designs or offer limited-time wrapping options that align with seasonal trends. Super Gift Options is known for its holiday themes that convert well during these peak periods
- Tip: Highlight the seasonal gift wrapping options on your homepage and product pages during major holidays to attract attention.
7. Monitor Gift Wrapping Sales and Optimize
Use analytics to track how often customers choose gift wrapping and which types of wrapping are the most popular. Apps like Gift Wrap Plus provide detailed sales statistics, allowing you to refine your offerings and pricing. If a specific type of wrapping is driving more sales, consider promoting it or offering a discount
- Tip: Adjust your strategy based on the data—if gift wrapping is not being selected often, consider offering it for free during certain times or bundling it with other promotions.
8. Provide Clear Pricing
Be transparent about the cost of gift wrapping. If you’re offering it as a paid service, ensure the price is visible early in the shopping experience so customers aren’t surprised at checkout. You can also experiment with offering free gift wrapping for orders over a certain amount, which can drive up your AOV. Apps like Bold Product Options make it easy to add custom pricing for gift wrapping options
9. Consider Sustainability
Sustainability is a growing concern for consumers. Offering eco-friendly or recyclable gift wrap options can be a unique selling point for your store. Highlighting sustainable materials can also appeal to environmentally-conscious customers, increasing loyalty. Consider promoting these options through apps like Giftship, which allow for custom messaging and flexibility in gift wrap designs.
FAQs
Is gift wrapping free with these Shopify apps?
Some apps, like Gift Wrap Plus and Easy Gift Wrapping, offer free plans with basic features, while others charge for premium services like advanced customization or personalized messages
Can I offer different gift wrap styles for different products?
Yes, many apps allow you to offer multiple wrapping styles depending on the product. Giftship and Super Gift Options are examples of apps that let you customize gift wraps for specific products or collections
How do these apps affect my store’s performance?
Most gift wrapping apps are optimized to integrate smoothly with your Shopify store without affecting speed. Giftship and Bold Product Options are particularly known for their seamless performance across different themes
Can I use these apps for multi-address shipping?
Yes, apps like Giftship specialize in multi-address shipping, allowing customers to send different items to different addresses in one order
Do these apps support international stores and multiple languages?
Many gift wrapping apps, such as Gift Lab and Super Gift Options, offer multi-language support, making them ideal for international stores
Can I add personalized gift messages with these apps?
Absolutely. Most apps, like Gift Lab and One Click Upsell Gift Checkout, allow customers to add personalized messages, whether handwritten, printed, or even video messages
Which app is best for upselling during checkout?
Bold Product Options and One Click Upsell Gift Checkout are great choices for offering upsell opportunities during checkout, including gift wrapping as an add-on
Conclusion
Adding gift wrapping to your Shopify store is more than just an extra service—it’s a strategy to enhance the shopping experience, build customer loyalty, and increase your average order value. By choosing the right gift wrapping app, you can offer personalized touches that resonate with your customers, whether through custom messages, eco-friendly wrapping options, or seamless integration at checkout.
The apps we’ve covered, such as Giftship, Super Gift Options, Bold Product Options, and others, provide a wide range of features that cater to different store sizes and needs. Whether you’re looking for simple gift wrapping or more complex options like upselling and multi-address shipping, there’s a solution available for your store.
By following best practices—like offering year-round gift wrapping, keeping the process simple, and monitoring your sales data—you can maximize the value of this service. In the end, providing a convenient and thoughtful gift wrapping option can set your store apart, especially during peak shopping seasons.
