When managing an eCommerce store, keeping customers happy with a seamless experience is crucial. But what happens when customers land on a page that no longer exists or click on a product that’s been removed? This is where page redirects come in. Redirect apps for Shopify help store owners automatically guide users to the right pages, reducing 404 errors, improving SEO, and ultimately saving sales.
There are many redirect apps available, each offering unique features tailored to different needs. From simple 301 redirects to more complex geolocation redirects, choosing the right one can make or break your site’s user experience. In this guide, we’ll walk you through the 10 best Shopify page redirect apps that can help you maintain your store’s efficiency and protect your SEO rankings.
81% of Shopify purchases are made via mobile devices, highlighting its mobile-first design. (source)
What are Page Redirects and Why Are They Important?
A page redirect is essentially a way to send both users and search engines from one URL to another when the original page is no longer available or has moved. For eCommerce store owners, redirects play a crucial role in ensuring that customers don’t hit dead ends on your site, which can cause them to leave and never come back.
Why Are Redirects Important?
- Avoiding 404 Errors: One of the main reasons to use redirects is to prevent 404 errors. These errors occur when a user clicks on a link that no longer exists, which results in a poor user experience. Redirecting them to the correct or an alternative page can reduce bounce rates and help retain potential customers
- SEO Impact: Search engines like Google dislike broken links. When they encounter 404 pages, it can negatively impact your store’s SEO rankings. Implementing proper redirects helps maintain your SEO value and ensures that the authority of old pages is passed on to new ones. In particular, 301 redirects are beneficial for maintaining search rankings when migrating or deleting pages
- Improved User Experience: Redirects help provide a seamless browsing experience. Whether you’re reorganizing product categories, migrating your store, or removing outdated pages, a proper redirect ensures your customers always find what they need without frustration.
- Geolocation Benefits: For stores that serve international customers, redirects based on a user’s location (geolocation) ensure they are sent to the correct version of the site. This can improve both conversion rates and customer satisfaction by showing region-specific products, currencies, or shipping options
- Migrations & Updates: When you’re making significant updates to your store—whether changing URLs, categories, or even migrating platforms—redirects are crucial. Without them, all the links to your old pages would lead nowhere, harming both SEO and user trust.
Redirects not only help keep customers on your site but also ensure that your store continues to perform well in search results. Choosing the right Shopify redirect app can automate this process and give you peace of mind when making changes to your site.
10 Best Shopify Page Redirect Apps
1. SC Easy Redirects
- Overview: SC Easy Redirects is a beginner-friendly app that simplifies creating bulk 301 redirects, making it ideal for those new to Shopify. It’s especially useful during store migrations or product updates.
- Key Features:
- Bulk 301 redirects
- Automatic 404 error tracking
- Detailed analysis and reporting
- Pros:
- Simple and easy to use
- Offers bulk redirects for large updates
- Automatic error alerts
- Cons:
- Customer support can be slow at times
- Rating: 4.9/5
- Pricing: Free plan available; Paid plans start at $10/month
- User Review: “Super easy to set up, and I appreciate the automatic 404 error tracking. Definitely helpful for site migrations!”
2. Redirect Pro – 404 SEO
- Overview: Redirect Pro is designed to ensure that 404 errors don’t hurt your SEO. It provides advanced automatic redirects for outdated products, making it great for larger stores.
- Key Features:
- Auto-detection of 404 errors
- Smart redirects for product and collection pages
- Auto-migration support
- Pros:
- Efficient at preventing broken links
- Supports auto-migration
- Cons:
- Limited customization for geolocation redirects
- Rating: 4.8/5
- Pricing: Free plan available; Paid plans start at $2.99/month
- User Review: “Helps with 404 errors and saves time on redirecting manually. The auto-redirect feature is a lifesaver.”
3. Geo
- Overview: Geo is the best app for geolocation redirects, allowing you to send users to the correct regional version of your store based on their IP address.
- Key Features:
- Location-based redirects
- Customizable pop-ups for user consent
- IP blocking options
- Pros:
- Great for global stores with region-specific sites
- Customizable design
- Cons:
- No free plan available
- Rating: 4.8/5
- Pricing: $7.99/month
- User Review: “Perfect for managing multiple regional stores. The customization options for the pop-ups make the user experience seamless.”
4. SEOAnt – 404 Link Redirect
- Overview: SEOAnt offers a solution for monitoring and fixing 404 errors in real time, with batch redirect options for large stores.
- Key Features:
- Automatic 404 error detection
- Batch redirection of URLs
- SEO-friendly redirects
- Pros:
- Great for managing a large number of redirects
- Offers automatic monitoring of broken links
- Cons:
- Limited free features
- Rating: 4.7/5
- Pricing: Free plan available; Premium plan at $7.99/month
- User Review: “SEOAnt is super helpful for keeping my site clean of broken links, and the batch redirection saved me tons of time.”
5. Redirectify
- Overview: Redirectify automates redirecting processes using rule-based workflows and CSV uploads. Ideal for Shopify stores with frequent URL updates or product changes.
- Key Features:
- Automated redirects based on rules
- CSV bulk uploads for mass redirects
- 404 tracking in real-time
- Pros:
- Saves time with rule-based redirects
- Real-time tracking helps prevent broken links
- Cons:
- Lacks geolocation redirect options
- Rating: 4.6/5
- Pricing: Standard plan at $9/month
- User Review: “A must-have app for stores with large inventories. The bulk upload feature made setting up redirects a breeze.”
6. Outlink External Links Button
- Overview: Outlink External Links Button is designed for stores looking to redirect users to external pages like affiliate products, making it great for affiliate marketing stores.
- Key Features:
- Replace ‘Add to Cart’ with external links
- Affiliate network support (e.g., Amazon, eBay)
- Bulk edit links
- Pros:
- Perfect for affiliate marketing
- Affordable pricing
- Cons:
- Limited to external links only
- Rating: 4.6/5
- Pricing: Plans start at $2.08/month
- User Review: “Really easy to set up for my affiliate products, and it’s affordable. Great value for money!”
7. Cozy Country Redirect
- Overview: Cozy Country Redirect is perfect for Shopify stores serving global audiences. It redirects visitors based on their IP address and switches currency accordingly.
- Key Features:
- IP-based redirects
- Country and currency switcher
- Customizable design and pop-ups
- Pros:
- Ideal for international stores
- Affordable and feature-rich
- Cons:
- Doesn’t fix 404 errors
- Rating: 4.8/5
- Pricing: $6.99/month
- User Review: “This app handles geolocation beautifully. I love the currency switcher as it provides a seamless experience for my customers.”
8. GeoIP Country Redirect
- Overview: GeoIP redirects visitors to the local version of your Shopify store based on their location. It also offers a Google bot exclusion feature for SEO.
- Key Features:
- IP-based location redirects
- Permission pop-ups for user consent
- Google bot exclusion for better SEO
- Pros:
- Excellent for region-specific stores
- SEO-friendly
- Cons:
- Doesn’t support bulk redirects
- Rating: 4.8/5
- Pricing: $7.50–$49.99/month
- User Review: “GeoIP is super useful for international stores. It really helps with conversions when customers are automatically redirected to the right region.”
9. DA Redirects
- Overview: DA Redirects provides a simple, automated way to create 301 redirects, perfect for managing redirects during store migrations.
- Key Features:
- Automated 301 redirects
- CSV bulk uploads for mass redirects
- Real-time redirect tracking
- Pros:
- Simple and easy to use
- Great for store migrations
- Cons:
- Lacks customization for advanced redirects
- Rating: 4.5/5
- Pricing: Free; Paid plans start at $7/month
- User Review: “A very straightforward tool that does exactly what it promises. It made my store migration much smoother.”
10. Countdown Timer by POWR
- Overview: Although not a traditional redirect app, this app allows store owners to set up timers with call-to-action buttons that redirect users to specific sales or product pages.
- Key Features:
- Countdown timer with custom text
- Call-to-action redirection
- Timer customization for individual customers
- Pros:
- Great for time-sensitive promotions
- Customizable design
- Cons:
- Limited to countdown features
- Rating: 4.6/5
- Pricing: Free plan available; Paid plans start at $5/month
- User Review: “Fantastic for running flash sales. The redirection feature helped increase conversions during limited-time offers.”
How to Implement and Maximize Your Redirect App
Now that you know which redirect apps are best for your Shopify store, let’s walk through the process of setting up and maximizing your chosen app for optimal performance. Whether you’re fixing broken links, migrating products, or managing international traffic, the key is ensuring your redirects are working efficiently.
Step-by-Step Guide to Setting Up a Redirect App
- Install the App:
- Begin by navigating to the Shopify App Store and selecting the redirect app of your choice (e.g., SC Easy Redirects or Redirect Pro). Install the app following Shopify’s standard process.
- Once installed, access the app’s dashboard via your Shopify admin panel.
- Configure Redirect Rules:
- Manual Redirects: For a few specific redirects, such as fixing individual 404 errors, you can manually input old URLs and designate the new ones.
- Bulk Redirects: If you’re managing many URLs, use the app’s bulk redirect feature (found in apps like SEOAnt and Redirectify) to upload CSV files containing multiple URLs. This is particularly helpful during migrations.
- Automated Redirect Setup:
- Many apps, like Redirect Pro and SC Easy Redirects, offer automatic detection of broken links. Enable automatic 404 tracking so that whenever a user encounters a broken link, the app will alert you or even automatically set up a redirect.
- For international stores, use apps like GeoIP Country Redirect or Geo to set up rules that automatically send customers to the correct regional store based on their IP.
- Customize Redirects for Specific Use Cases:
- If you use geolocation-based apps like GeoIP Country Redirect, customize pop-up prompts or banners to ensure users are aware of the redirect and can choose to stay on the current page if they prefer.
- In apps like Countdown Timer by POWr, customize the timers and redirects for sales campaigns, so users are sent directly to the promotional page.
- Test Your Redirects:
- Before going live, always test your redirects by accessing old URLs to ensure they redirect correctly to new or intended pages. Some apps, such as Redirectify, provide real-time 404 tracking so you can monitor performance.
Best Practices for Optimizing Your Redirects
- Monitor 404 Errors Regularly:
- Set up automatic notifications (offered in apps like SEOAnt and Redirect Pro) so you’re immediately alerted when a 404 error occurs. This ensures you can set up redirects before these errors impact user experience or SEO.
- Analyze Redirect Data:
- Many redirect apps provide analytics that show how redirects are performing. SC Easy Redirects and Redirect Pro offer detailed reports on the number of redirects, which pages are generating the most errors, and how redirects impact traffic. Use these insights to refine your redirect strategy.
- Update Redirects When Needed:
- When products are permanently removed, pages are migrated, or seasonal sales change, don’t forget to update or remove old redirects. Leaving unnecessary redirects in place can clutter your system and slow down performance.
- Ensure SEO-Friendly Redirects:
- Always use 301 redirects for permanent URL changes. This tells search engines that the original page has moved, allowing them to transfer any SEO value to the new URL.
- Use Geolocation Redirects for International Traffic:
- For stores with global customers, apps like Geo and Cozy Country Redirect allow you to target users based on their location, improving their experience by showing local products and currency options.
Maximizing Conversions with Redirects
Redirects are not only about fixing errors—they can be used strategically to boost sales. By using apps like Countdown Timer by POWr, you can guide customers directly to promotional pages during flash sales or limited-time offers. Apps like Outlink External Links Button can help you leverage affiliate marketing by redirecting traffic to external product listings on sites like Amazon or eBay.
FAQs
Can I automate all redirects on my Shopify store?
Yes, many Shopify redirect apps offer automation for creating and managing redirects. For example, apps like Redirect Pro and Redirectify allow you to set up automated redirects based on rules and workflows, which can automatically detect 404 errors and handle URL updates without manual intervention
What is the difference between a 301 and a 302 redirect?
A 301 redirect is a permanent redirect that informs search engines to transfer the SEO ranking from the old URL to the new one. This is important for maintaining your store’s search engine visibility. On the other hand, a 302 redirect is temporary and doesn’t pass SEO value to the new page. Most Shopify store owners will want to use 301 redirects when changing URLs or migrating their store to ensure SEO continuity
Are there any free redirect apps for Shopify?
Yes, some apps offer free plans with basic functionality. For example, SC Easy Redirects provides a free version that covers basic redirect needs. However, if you need advanced features like bulk redirects or automatic error tracking, you might need to opt for a paid plan
How do redirects affect my SEO?
Properly implemented redirects, especially 301 redirects, ensure that the SEO authority of an old URL is transferred to the new URL. If you don’t use redirects when URLs change, search engines may devalue your site, and broken links (404 errors) can negatively impact your rankings. Redirect apps like SEOAnt and Redirect Pro are specifically designed to manage SEO-friendly redirects
Can I bulk upload redirects in Shopify?
Yes, many Shopify redirect apps support bulk uploading of URLs via CSV files. This feature is especially useful when migrating a store or dealing with a large number of product or page URL changes. Apps like Redirectify and SC Easy Redirects offer this functionality
Are geolocation redirects important for international stores?
If your Shopify store serves customers from different countries, geolocation redirects are essential. They ensure customers are sent to the correct version of your store, based on their location, allowing them to see localized pricing, language options, and products. Apps like GeoIP Country Redirect and Geo are built to handle geolocation-based redirects
Do Shopify redirect apps work with affiliate marketing?
Yes, some apps, like Outlink External Links Button, are designed specifically for affiliate marketing. They allow you to replace the “Add to Cart” button with an external link, redirecting users to product listings on platforms like Amazon or eBay
Conclusion
Choosing the right Shopify redirect app can make a big difference in both customer experience and your store’s SEO performance. Whether you’re dealing with broken links, migrating your store, or handling international traffic, there’s a redirect app tailored to your needs. From SC Easy Redirects for beginners to Redirect Pro for more advanced SEO features, each app offers unique solutions for managing page redirects efficiently.
The key to successful redirect management lies in finding the right balance between automation, customization, and SEO-friendliness. Automating redirects for broken links or product page updates can save you a lot of time, while tools like GeoIP Country Redirect can ensure that your international customers always land on the right version of your store.
Investing time in setting up and monitoring redirects not only prevents traffic loss but also protects your store’s SEO rankings and enhances the overall user experience. By choosing the right app and following best practices, you can keep your Shopify store running smoothly, no matter how often URLs or products change.
