For eCommerce businesses on Shopify, bundling products is a proven way to increase your store’s average order value (AOV). Product bundling allows you to offer customers relevant product packages, giving them the chance to buy more items at once while enjoying discounts. The right product bundle app can make this process seamless for both you and your customers.
In this article, we’ll cover the 8 best Shopify product bundle apps that can help you create these bundles. Whether you’re offering “Frequently Bought Together” recommendations or custom mix-and-match bundles, these apps will help you maximize your sales.
Shopify Plus is used by over 7,000 high-revenue businesses, including big brands like Pepsi, Tesla, and Fashion Nova. (source)
What Are Product Bundles and Why Are They Important?
Product bundling is when you combine multiple items into one package, often at a discount, to encourage customers to buy more. These bundles are a popular strategy used by eCommerce stores to increase sales and boost average order value (AOV).
Here’s why product bundling is so effective:
- Increases AOV: When customers buy bundles, they’re essentially purchasing more than one item, often at a slight discount. This increases the amount they spend in a single transaction.
- Encourages Cross-Selling: Bundling allows you to pair related products together. For example, if a customer is buying a camera, offering a bundle with accessories like a memory card or camera case can lead to higher sales.
- Improves Customer Experience: Bundles make shopping easier for customers. Instead of searching for related products individually, they get everything they need in one convenient package.
- Clears Inventory: Bundling can help clear out slow-moving stock by pairing less popular items with bestsellers, offering customers extra value while reducing unwanted inventory.
Whether you run a fashion, electronics, or beauty store, bundles can drive more sales. By offering well-thought-out combinations of products, you create a win-win situation: customers feel like they’re getting a deal, and your store benefits from higher sales.
Read More:07 Best Shopify Apps to Add Recently Viewed Products for Your Store
08 Best Shopify Product Bundle Apps
1. Bold Bundles – Product Bundles
Overview: Bold Bundles is one of the most popular bundling apps for Shopify. It allows merchants to create product bundles, kits, and sets that offer discounts when customers buy items together. The app integrates seamlessly with Shopify stores and offers a variety of discounting options to maximize sales.
Key Features:
- Easy to create bundles with existing products.
- Supports fixed-price and percentage discounts.
- Create a variety of bundle types (e.g., buy X, get Y).
- Syncs with product inventory.
Pros:
- Intuitive interface and easy to use.
- Customizable bundles based on customer behavior.
- Supports product upsells.
Cons:
- Limited design customization.
- Some users find integration with certain Shopify themes challenging.
Pricing: Starts at $19.99/month
Rating: 4.8/5
2. Frequently Bought Together
Overview: This app uses AI to suggest product bundles based on customer behavior, making it easier for merchants to display frequently purchased items together. It’s great for boosting average order value and simplifying the bundling process.
Key Features:
- AI-powered product recommendations.
- One-click bundling for customers.
- Customizable display to match store branding.
- Offers different discounting options for bundles.
Pros:
- Setup is quick and easy.
- Increases AOV significantly with intelligent recommendations.
- Compatible with various Shopify themes.
Cons:
- Limited ability to create manual bundles.
- Basic reporting features
Pricing: $9.99/month
Rating: 4.9/5
3. Bundler – Product Bundles
Overview: Bundler is a budget-friendly option for creating product bundles, offering a free plan that’s ideal for smaller stores. It lets store owners create classic bundles, mix-and-match bundles, and apply volume discounts.
Key Features:
- Create mix-and-match or classic bundles.
- Offer discounts at checkout for bundled products.
- Works well with subscriptions and upsells.
- Customizable design options.
Pros:
- Free plan available.
- Great for stores that want a basic bundling solution.
- Mix-and-match flexibility for diverse product offerings.
Cons:
Pricing: Free plan available; Premium starts at $6.99/month
Rating: 4.8/5
4. Fast Bundle | BOGO Upsell
Overview: Fast Bundle is perfect for stores looking to offer gift sets, mix-and-match bundles, or subscriber boxes. This app simplifies the bundling process, allowing customers to create their own product combinations.
Key Features:
- Mix-and-match product options.
- Bundle creation with one click.
- Volume discounts and BOGO offers.
- AI-backed recommendations.
Pros:
- Flexible bundle creation, including gift sets.
- AI-powered upselling increases conversions.
- Simple to use for both merchants and customers.
Cons:
- Can be costly for high-volume stores.
- Limited customization options without coding
Pricing: Starts at $19/month
Rating: 4.8/5
5. Assortion
Overview: Assortion is a versatile bundling app that focuses on upselling and cross-selling. With its volume discounts, automatic recommendations, and post-purchase offers, Assortion helps merchants increase revenue efficiently.
Key Features:
- Volume discounts and quantity breaks.
- Post-purchase upselling offers.
- Automated product recommendations based on past purchases.
- Integrated analytics for tracking performance.
Pros:
- Easy setup with helpful upsell features.
- Great for post-purchase upselling.
- Integrated analytics provide valuable insights.
Cons:
- Limited trial period (14 days).
- Fewer design customization options
Pricing: $9.99/month after a 14-day free trial
Rating: 4.9/5
6. UFE Cross Sell & Upsell Bundle
Overview: UFE Cross Sell & Upsell Bundle helps merchants show personalized recommendations, offer upsells, and create bundles, all without needing coding knowledge. It’s ideal for boosting AOV through personalized offers and upsell suggestions.
Key Features:
- Post-purchase and in-cart upselling.
- A/B testing for better conversions.
- Volume discounts and frequently bought together bundles.
- Customizable design.
Pros:
- Easy to use with no coding required.
- Offers A/B testing for optimal performance.
- Great for upselling on every page, not just at checkout.
Cons:
- Some users report a learning curve with setting up the bundles.
- Design elements can be tricky to modify
Pricing: Free plan available, premium from $9.99/month
Rating: 4.9/5
7. Rebolt – Bundle Products
Overview: Rebolt allows for highly customizable bundles, including mix-and-match, combo deals, and frequently bought together recommendations. It also syncs product inventory automatically, making it easy for merchants to manage stock levels.
Key Features:
- Customizable bundles, including mix-and-match options.
- Automatic inventory sync.
- Frequently bought together recommendations.
- Integration with Shopify POS for omnichannel sales.
Pros:
- Flexible bundling options for diverse needs.
- Automatically updates inventory, preventing stock issues.
- Works well with POS for in-person sales.
Cons:
- Can be overwhelming for new users due to advanced features.
- Limited support for third-party integrations
Pricing: $12.49/month
Rating: 4.8/5
8. Zoorix – Bundles & Cross Sell
Overview: Zoorix is designed to help Shopify store owners increase sales through AI-powered upsells and cross-sells. The app offers powerful bundling options that can help merchants create product bundles, upsell offers, and even dedicated bundle pages. It’s known for its flexibility and ease of use, particularly for AI-driven upselling.
Key Features:
- AI-powered recommendations for upselling and bundling.
- Ability to create various types of product bundles and volume discounts.
- In-page, floating, and pop-up bundle offers.
- Comprehensive analytics to track bundle performance.
- Supports different discounting options (percentage, fixed amount, etc.).
Pros:
- Customizable design options for bundles.
- Easy-to-implement upsells and cross-sells on product pages, checkout, and post-purchase.
- Smart AI-driven bundle recommendations increase conversions.
Cons:
- The advanced features may require some learning for optimal use.
- Not ideal for merchants who want full control over manual product recommendations
Pricing: Free plan available, paid plans start at $7.99/month
Rating: 4.9/5
What to Look For in a Shopify Product Bundle App
With so many product bundle apps available on Shopify, it’s essential to choose the one that fits your store’s needs and goals. Here are a few key things to consider when selecting the right bundle app for your eCommerce business:
1. Ease of Use
The app should be easy to set up and navigate, especially if you’re not familiar with coding. Many Shopify product bundle apps offer drag-and-drop features or user-friendly interfaces that allow you to create bundles without the need for technical knowledge. If you’re running an agency managing multiple clients, you’ll want something quick to install and easy to adjust across different stores.
2. Customization Options
Customization is essential for creating a seamless user experience. Some apps let you adjust the design, layout, and discount rules for your bundles, so they align with your store’s branding. Look for an app that offers customizable themes or widgets that match your site’s design without needing to tweak code.
3. Pricing Flexibility
Not all businesses have the same needs. Some might need a free app with basic features, while others may require advanced options like dynamic pricing, upsell features, and automated AI recommendations. Make sure the app’s pricing structure fits your budget and the app offers a free trial or freemium model to test out its features.
4. Analytics and Performance Tracking
A good app will provide detailed insights into how well your product bundles are performing. Look for an app that offers robust analytics, showing data like conversion rates, revenue generated from bundles, and the effectiveness of upselling or cross-selling efforts.
5. Inventory Management
For high-volume stores, inventory management can be a hassle, especially when offering bundles. Ensure the app automatically syncs stock levels across bundled products to prevent overselling or inaccurate stock levels.
6. Customer Support
Reliable customer support is critical, especially if you run into technical issues or need help with integration. Some apps offer 24/7 support, while others provide documentation or live chat options to assist with troubleshooting.
7. Mobile Optimization
With more shoppers browsing and buying on mobile, make sure the app you choose is optimized for mobile devices. Your bundles should be easy to view and purchase from any device, offering a seamless experience regardless of where your customers are shopping.
8. Integration with Other Apps
If you’re using other apps for upselling, subscriptions, or email marketing, make sure the bundle app integrates with these tools. This can help you build a more cohesive sales strategy by syncing promotions and tracking customer behaviors across multiple touchpoints.
How to Maximize the Use of Product Bundling in Your Store
Product bundling can do wonders for your eCommerce business if implemented strategically. Here are some tips to help you get the most out of product bundles and maximize their impact on your store’s performance:
1. Create Relevant and Thoughtful Bundles
The key to successful bundling is relevance. Combine products that naturally go together to make the shopping experience easier for your customers. For example, a clothing store could bundle a jacket with a matching scarf, or a tech store could offer a phone with a case and charger. Offering well-paired products encourages customers to see the value in buying the bundle rather than shopping for each item separately.
2. Offer Discounts That Make Sense
Price your bundles in a way that offers a clear incentive to buy them. If customers don’t feel like they’re getting a deal, they may opt to purchase items individually, which can hurt your overall AOV. Common discount strategies include:
- Percentage discounts (e.g., “Buy 2 items, get 10% off”).
- Fixed-price discounts (e.g., “Save $15 when you buy these two products together”).
- Volume discounts (e.g., “Buy 3, get 1 free”).
Ensure that the discount is enough to encourage the purchase without cutting into your margins too heavily.
3. Use Data to Optimize Bundles
Leverage the analytics features provided by your bundle app to track which bundles perform best and why. Are customers responding more to certain discounts or product pairings? Does bundling certain items lead to higher order values? Use this data to refine your bundling strategy over time, creating packages that drive higher sales.
4. Use AI-Driven Recommendations
Many of the top bundle apps like Frequently Bought Together and Zoorix offer AI-driven recommendations that suggest the best products to bundle based on customer behavior. This is a powerful tool because it personalizes the shopping experience. The app will automatically recommend the most relevant product combinations, improving conversion rates and boosting your AOV.
5. Leverage Post-Purchase Bundling
Don’t stop bundling at checkout. Use apps like UFE Cross Sell & Upsell Bundle to offer after-sale or post-purchase bundles. For example, after a customer completes an order, you can offer a discount on related items, increasing the chances of a follow-up purchase.
6. Promote Bundles on Key Pages
Make sure to prominently display your bundles on important pages of your website, such as:
- Product pages: Offer “Frequently Bought Together” bundles or volume discounts directly on the product page to catch customers while they’re browsing.
- Cart page: Show a final upsell offer, such as “Add these related items and save 15%.”
- Homepage: Highlight featured bundles to immediately attract attention.
7. Test Different Bundle Strategies
Don’t be afraid to experiment with different bundle types. For instance, you can test:
- BOGO (Buy One, Get One) offers.
- Mix-and-match bundles, where customers can pick products from different categories.
- Seasonal bundles that align with holidays or special events.
By testing different bundle types, you can learn which ones resonate most with your audience.
8. Consider Customer Segmentation
Some bundle apps allow you to tailor offers to specific customer segments, such as loyal customers, first-time buyers, or high-spending shoppers. Tailor your bundle offerings to each segment for maximum effectiveness. For example, offer exclusive bundles to repeat customers as a loyalty perk or create introductory bundles for new customers at a discounted rate.
FAQs
What are the benefits of using product bundling apps?
Product bundling apps help increase your store’s average order value (AOV) by encouraging customers to buy multiple items together. They also streamline the shopping experience, help clear slow-moving inventory, and offer a personalized approach to cross-selling and upselling. By making it easy for customers to buy related products in one click, you improve sales and customer satisfaction.
Can I customize how bundles look on my Shopify store?
Yes, most Shopify product bundle apps offer customization options. Apps like Bold Bundles and Bundler allow you to tailor the design of bundle widgets so they match your store’s branding. You can also choose how bundles are displayed (on product pages, in carts, etc.) and adjust discount rules based on your preferences.
Which bundling app is best for a small business?
For small businesses, Bundler – Product Bundles is a great option. It offers a free plan with basic features, including the ability to create mix-and-match bundles and volume discounts. Rebolt is also a good choice due to its flexibility in creating simple bundles while syncing inventory automatically.
How do product bundles affect inventory management?
Many apps, such as Rebolt and Bold Bundles, automatically sync inventory for products included in bundles. This means when a product in a bundle sells, the app adjusts the inventory accordingly, helping prevent overselling or running out of stock.
Are there any free Shopify bundle apps?
Yes, several Shopify product bundle apps offer free plans with basic features. Bundler – Product Bundles and UFE Cross Sell & Upsell Bundle are examples of apps that offer free versions, making them accessible to smaller stores or businesses just getting started with bundling.
Conclusion
Using product bundling apps on your Shopify store is a powerful way to increase sales, improve the customer shopping experience, and clear out excess inventory. Whether you’re looking for advanced AI-driven recommendations with apps like Frequently Bought Together, or more straightforward bundling tools like Bundler, there’s an app to suit your needs.
By creating relevant and appealing product bundles, you can encourage customers to spend more in each transaction, boosting your store’s average order value. As you optimize your bundling strategy using analytics and customer behavior data, you’ll see how effective these apps can be for driving revenue growth.
