Running a Shopify store can be challenging, especially when visitors leave without making a purchase. But here’s the good news: retargeting ads offer a way to bring back those visitors and boost sales. Whether you’re a busy entrepreneur running multiple stores or focusing on one, retargeting can turn window shoppers into loyal customers.
But with so many Shopify apps available in 2024, finding the best Shopify retargeting apps can feel overwhelming. Each retargeting app offers unique features, from dynamic ads to advanced audience segmentation and Facebook pixel integration.
In this article, we’ve curated a list of the 5 best Shopify retargeting apps to help you pick the right app for your store. You’ll find tools that simplify ad creation, optimize conversion rates, and boost your ROAS (Return on Ad Spend). Whether you’re targeting cart abandonment, re-engaging with past visitors, or running Google Ads and Facebook Ads, these Shopify apps can help boost your store’s performance.
Ready to find out which retargeting apps will drive conversions for your Shopify store in 2024? Let’s dive into the 5 best Shopify retargeting apps that can help you retarget visitors and increase sales.
Most Shopify merchants (37.5%) are between the ages of 25-34, reflecting its appeal to younger entrepreneurs.( Source )
How Shopify Retargeting Apps Can Increase Conversions
When it comes to running a Shopify store, it’s not just about getting traffic; it’s about conversion—turning those visitors into customers. That’s where Shopify retargeting apps come in. These apps help you reach out to people who visited your store but didn’t make a purchase, giving you a second chance to convert them.
What is Retargeting?
Retargeting refers to showing ads to people who have already interacted with your store—like adding items to their cart or browsing your products. These ads appear across platforms like Google, Facebook, Instagram, or even as dynamic retargeting ads on other websites. By using data, such as the Facebook Pixel or Google Ads retargeting code, you can target these visitors with personalized ads.
For example, if someone visited your store, looked at a product, but didn’t buy it, a retargeting app can show them that exact product later through dynamic ads. This keeps your brand top-of-mind and increases the likelihood they’ll return to complete the purchase.
The Benefits of Retargeting for Shopify Stores
Here’s why retargeting is a game-changer for Shopify stores:
- Higher Conversions: People who have already visited your store are more likely to convert. Retargeting apps for Shopify can boost your conversion rates by showing the most relevant ads to those already familiar with your brand.
- Lower Cart Abandonment: One of the biggest pain points for Shopify store owners is cart abandonment. Many retargeting apps specialize in running ads specifically targeting shoppers who added items to their cart but left without purchasing.
- ROI Optimization: Many of the best Shopify retargeting apps come with built-in tools to optimize your ad spend. For example, using A/B testing for ads helps you find which messaging works best, helping you get the most out of your budget.
- Multichannel Reach: These apps can manage ads across various platforms like Google Ads, Facebook Ads, and Instagram, giving you the ability to engage with your audience wherever they spend time online.
By automating these processes, Shopify apps allow you to set up and run retargeting campaigns with minimal effort, so you can focus on growing your business.
Top Features to Look for in the Best Shopify Retargeting Apps
Before diving into the 5 best Shopify retargeting apps, it’s important to know what makes an app stand out. If you’re looking to maximize conversion rates, these features are must-haves for any Shopify app that specializes in retargeting ads:
- Dynamic Retargeting Ads
Dynamic ads are key to personalizing the customer experience. A dynamic retargeting app allows you to show ads based on the exact products a customer interacted with. This personalization increases the chances of conversion as it reminds visitors about the products they were already interested in. - Audience Segmentation Effective retargeting requires advanced retargeting features like audience segmentation. This enables you to show the right ads to the right audience—whether it’s visitors who abandoned their cart, previous customers, or first-time visitors.
- Integration with Facebook Pixel and Google Ads
Many of the best retargeting apps for Shopify seamlessly integrate with tools like the Facebook Pixel or Google Ads. This lets you track your visitors’ behavior and optimize your ads based on how they interact with your store. - A/B Testing for Ad Campaigns Testing different ad formats and messages is crucial for optimizing your ad campaigns. Look for apps that offer A/B testing, so you can compare which ads perform best.
- Automated Retargeting Campaigns As a busy entrepreneur running a Shopify store, automation can save you tons of time. Many Shopify retargeting apps offer automated workflows for launching and managing campaigns across multiple channels like Facebook, Instagram, and Google.
- Detailed Analytics and Reporting To get the most out of your retargeting, you need to know which ads are performing well. Look for apps that offer in-depth analytics and reporting dashboards to monitor your ad spend, ROI, and conversion rates.
Read More:08 Best Email Marketing Apps for Shopify
The 5 Best Shopify Retargeting Apps in 2024
Now that you know what to look for, here’s our list of the 5 best Shopify retargeting apps that can help you boost sales and improve your conversion rate:
1. AdRoll: Best Omnichannel Retargeting
- Overview: AdRoll is one of the most popular apps for Shopify store owners looking to run ads on platforms like Facebook, Instagram, and Google.
- Key Features: It offers omnichannel retargeting, dynamic product ads, and automated A/B testing to maximize conversions
- Pricing: Starts at $40/month with a free trial available
2. Rontar Dynamic Retargeting Ads: Best Free Ad Exchange
- Overview: Rontar offers a free ad exchange that lets you display your products on other websites and vice versa.
- Key Features: Dynamic ads and Google Ads integration, along with 1,000 free monthly ad impressions
- Pricing: Free plan with a pay-as-you-go option
3. Carts Guru: Best Multichannel Retargeting
- Overview: Carts Guru is perfect for ecommerce stores that want to combine email, SMS, and Facebook Messenger for retargeting.
- Key Features: Advanced segmentation, cart abandonment recovery, and multichannel messaging
- Pricing: Starts at $49/month
4. AdNabu Retargeting for Google Ads
- Overview: Automates retargeting for Google Ads, offering automatic audience segmentation and retargeting with minimal setup.
- Key Features: 1-click Google Ads retargeting, dynamic product ads, and conversion tracking
- Pricing: Free plan with paid options available
5. Ako Retargeting Facebook Ads: Best for Facebook and Instagram
- Overview: Ako Retargeting is great for targeting visitors on Facebook and Instagram with personalized retargeting ads.
- Key Features: Dynamic ads, audience segmentation, and Facebook product feed integration
- Pricing: Free plan available, with paid plans starting at $29/month
How to Pick the Best Shopify Retargeting App for Your Store
Choosing the right app for your Shopify store depends on several factors. Here’s how you can make the best decision:
- Budget: Determine how much you’re willing to spend. Some apps offer free trials or free plans, while others have premium features for higher budgets.
- Ease of Use: If you’re not tech-savvy, go for apps that offer a simple setup and a user-friendly dashboard. Apps like AdRoll and Clever automate many steps, making ad creation and retargeting easier.
- Ad Platforms: Consider where your audience spends their time. Do you need retargeting on Google Ads, Facebook Ads, or across multiple platforms? Apps like RetargetApp and Carts Guru offer multichannel reach, while others focus on specific platforms.
- Customization: If you want more control over your ads, look for apps that offer A/B testing, segmentation, and detailed analytics. These tools can help you optimize your ads and boost sales.
- Support for Advanced Features: If you want advanced retargeting features like dynamic retargeting ads, cross-sell campaigns, or pixel tracking, pick apps that specialize in those areas.
FAQs :
What is the best retargeting app for Shopify?
It depends on your specific needs, but top contenders include AdRoll for omnichannel campaigns and Carts Guru for multichannel retargeting.
How does dynamic retargeting work in Shopify apps?
Dynamic retargeting uses data like a Facebook Pixel or Google Ads retargeting code to show personalized ads based on the products visitors interacted with.
Can I run ads across multiple platforms?
Yes, many apps like RetargetApp and AdRoll allow you to run ads on Facebook, Instagram, and Google.
Conclusion:
Retargeting is one of the most effective strategies for increasing conversions in ecommerce stores. By choosing the right retargeting apps, you can bring back visitors, reduce cart abandonment, and ultimately boost your sales. Whether you’re looking for a free ad exchange, dynamic product ads, or multichannel retargeting, the apps listed here offer solutions for every Shopify store owner.
Make 2024 the year you maximize your store’s potential by picking the best Shopify retargeting app that fits your business and marketing goals.
