If you’re running a Shopify store, you’ve probably asked yourself, “What are the best apps I can use to increase sales across different platforms?” It’s a smart question, because expanding your reach to multiple sales channels is one of the easiest ways to boost sales without overhauling your store. Fortunately, Shopify offers several apps that can help you sell on popular platforms like Amazon, Facebook, Instagram, and more.
These apps not only let you manage your products across different channels but also keep your inventory, pricing, and orders synced across platforms. Whether you’re looking to tap into social media commerce or large marketplaces like Amazon, these apps simplify everything.
In this article, we’ll walk you through the 8 best Shopify sales channel apps for 2024. We’ll break down each app’s ratings, pricing, and the key features that make them a great fit for your ecommerce business. Whether you’re running a small store or managing multiple clients through an ecommerce agency, these tools will help you reach more customers and streamline your operations.
Shopify supports stores in 175 countries, with only 20 countries where the platform is not available.( Source )
Read More:10 Top Shopify Apps for Order Fulfillment
8 best Shopify sales channel apps
1 Amazon Sales Channel
Amazon is one of the world’s largest online marketplaces, so it makes sense that Shopify store owners often look to integrate their products into Amazon’s platform. The Amazon Sales Channel app helps Shopify merchants list products on Amazon while keeping their inventory and orders synced in real-time.
Key Features:
- Product Syncing: Automatically sync your Shopify product listings, inventory, and pricing with Amazon. This ensures that your product details are always up to date on both platforms.
- Order Management: Manage your Amazon orders directly from your Shopify dashboard. This allows you to process, fulfill, and track orders without having to switch between platforms.
- Inventory Updates: Real-time updates ensure that if a product is sold on Shopify, it’s reflected on Amazon, and vice versa. This avoids overselling and stockouts.
Rating:1.5/5
Pricing:
Free to install; additional marketplace fees may apply depending on your Amazon seller account
Who It’s For:
The Amazon Sales Channel app is ideal for Shopify merchants looking to scale their business by tapping into Amazon’s global customer base. This is especially helpful for businesses that already have a presence on Shopify but want to expand their reach without managing separate inventories for different platforms.
2 Facebook & Instagram Channel
Social commerce is booming, and the Facebook & Instagram Sales Channel app makes it easy to leverage two of the biggest social media platforms to sell your products. With this app, Shopify merchants can create a single catalog to sync their product listings, run advertising campaigns, and manage sales across both Facebook and Instagram. This integration helps you maximize visibility and sales through your social media presence.
Key Features:
- Product Sync: Automatically sync your Shopify products to Facebook Shop and Instagram Shopping, keeping your catalog up-to-date.
- Ad Campaign Management: Create and manage ad campaigns directly from Shopify, targeting the right audience with your products.
- Sales & Analytics: Monitor performance and conversions from both platforms with access to detailed analytics.
Rating: 4.0/5
Pricing:
Free to install; ad campaign costs vary based on your budget
Who It’s For:
This app is great for businesses that want to leverage their social media following to boost sales. It’s especially useful for brands with strong visual products that thrive on platforms like Instagram.
Read More:8 Best Shopify Packaging Apps
3 Google Sales Channel
The Google Sales Channel app is a must-have for Shopify store owners looking to expand their reach via Google’s vast ecosystem. This app allows you to list products on Google Shopping for free, run smart shopping campaigns, and track performance. With millions of users searching for products every day, Google Shopping is a powerful channel to drive new customers to your Shopify store.
Key Features:
- Free Product Listings: List your products on Google Shopping for free, expanding your visibility to millions of shoppers.
- Google Ads Integration: Easily set up and manage Google Smart Shopping campaigns to target potential customers with personalized ads.
- Performance Tracking: Access insights and analytics to track how your products are performing on Google.
Rating: 4.1/5
Pricing:
Free to list products; costs apply when running Google Ads campaigns
Who It’s For:
Ideal for businesses that want to drive traffic through Google search and shopping ads. It’s perfect for those who are already familiar with Google Ads and want to manage their campaigns within Shopify.
4 TikTok Sales Channel
TikTok has quickly become a major platform for ecommerce, especially among younger demographics. The TikTok Sales Channel app allows Shopify merchants to easily integrate their product catalog with TikTok and manage campaigns directly from the app. You can run ads, boost viral content, and create shoppable videos that connect with TikTok’s massive audience.
Key Features:
- Catalog Integration: Sync your Shopify products with TikTok and create engaging, shoppable videos.
- Ad Campaigns: Manage TikTok ad campaigns to boost product visibility and drive traffic to your store.
- Analytics & Insights: Track the performance of your TikTok campaigns and monitor sales conversions.
Rating:4.8/5
Pricing:
Free to install; ad costs depend on your budget
Who It’s For:
Perfect for brands that want to connect with younger, social-media-savvy customers. If you’re looking to create viral content and expand your reach on TikTok, this app will help you do it.
5 Pinterest Sales Channel
Pinterest is a platform where users actively search for product inspiration, making it an excellent channel for ecommerce stores with visually appealing products. The Pinterest Sales Channel app allows you to connect your Shopify store to Pinterest, automatically sync your product catalog, and engage with potential customers through shoppable pins.
Key Features:
- Product Syncing: Sync your Shopify product catalog with Pinterest and keep it updated with daily changes.
- Shoppable Pins: Turn your product images into shoppable pins, allowing users to discover and buy products directly from Pinterest.
- Ad Campaigns: Run Pinterest ads to boost visibility and increase conversions.
Rating: 4.6/5
Pricing:
Free to install; optional advertising costs
Who It’s For:
Best suited for ecommerce stores that rely on visually driven products like fashion, home decor, or DIY items. Pinterest is a discovery-driven platform, ideal for brands looking to reach new customers through inspiration.
Read More:Top 7 Best Shopify Apps for Inventory Sync
6 Shopify Marketplace Connect
The Shopify Marketplace Connect app (formerly Codisto) allows you to manage your Shopify products across multiple marketplaces like Amazon, eBay, Walmart, and Etsy. This app makes it easy to list, sync, and manage your products, inventory, and orders across all these platforms, from one central place.
Key Features:
- Multi-Marketplace Integration: Connect your Shopify store with multiple marketplaces to reach a larger audience.
- Inventory & Order Syncing: Keep your inventory and orders synced across platforms in real-time, reducing the risk of overselling.
- Currency Conversion: Sell in different currencies and regions with built-in currency conversion features.
Rating: 4.4/5
Pricing:
Free trial available, with additional fees for certain marketplace integrations
Who It’s For:
This app is ideal for businesses looking to streamline their sales across multiple global marketplaces, from one platform.
7 WhatsApp Sales Channel (Interakt)
WhatsApp is the world’s most popular messaging platform, and the Interakt WhatsApp Sales Channel app allows Shopify merchants to tap into that massive audience. With this app, you can send product updates, recover abandoned carts, and manage customer interactions directly through WhatsApp, helping to boost engagement and conversions.
Key Features:
- Catalog Syncing: Automatically sync your Shopify catalog with WhatsApp, allowing customers to browse and purchase directly from the chat.
- Abandoned Cart Recovery: Use automated messages to recover abandoned carts and encourage customers to complete their purchases.
- Customer Engagement: Use chatbots and automated replies to engage customers and provide personalized support.
Rating: 4.8/5
Pricing:
Starts at $35/month
Who It’s For:
This app is ideal for ecommerce stores that want to build personal relationships with their customers through messaging. It’s especially useful for businesses with a strong focus on customer support and engagement.
How to Choose the Right best shopify sales channels apps
1. Consider Your Target Audience
- Where do your customers shop? If your audience is primarily on social media, apps like Facebook & Instagram Sales Channel or TikTok Sales Channel will be crucial(. For customers who shop on large marketplaces, apps like Amazon Sales Channel or eBay Sales Channel may be more appropriate
- Demographics Matter: Platforms like TikTok are great for younger audiences, while Pinterest caters more to users searching for visual inspiration and ideas.
2. Assess the Features You Need
- Multi-Channel Management: If you want to sell on several marketplaces simultaneously, choose apps like Shopify Marketplace Connect, which integrates multiple platforms (e.g., Amazon, eBay, Walmart) into a single app.
- Product Syncing: Look for apps that automatically sync product listings, inventory, and pricing across platforms to avoid the hassle of manual updates, which can be found in Amazon and eBay Sales Channels.
- Order Management: Apps that centralize order processing can save time. For instance, Google Sales Channel integrates order management with performance analytics.
3. Factor in Your Budget
- Some apps are free to install, but may require additional costs (e.g., ad campaign budgets for Facebook or TikTok.
- Others offer free trials with paid features unlocked later. Compare the pricing plans to ensure it aligns with your budget and business size. For example, eBay Sales Channel starts with a free trial, but has paid tiers depending on usage.
4. Check Platform Integration
- Ensure that the app integrates seamlessly with your existing systems, including your inventory management and shipping solutions.
- Some apps, like Shopify Marketplace Connect, offer multiple marketplace integration, simplifying your operations by managing everything from one dashboard.
5. Look for Analytics and Reporting
- Performance insights are essential to track how well your products are performing across different platforms. Apps like Google Sales Channel and Facebook & Instagram Channel provide comprehensive analytics, helping you adjust strategies based on data.
6. Test Customer Support
- Reliable customer support can save you a lot of headaches, especially when dealing with multiple channels. Apps like Interakt (WhatsApp Sales Channel) offer automated messaging and chatbots to keep customer engagement flowing.
7. Ease of Use
- If you’re new to sales channels or don’t have a dedicated team for platform management, opt for apps that offer simple setup and user-friendly interfaces, such as Pinterest Sales Channel and TikTok Sales Channel, which are designed to integrate quickly with Shopify
FAQ Section
What is the best Shopify sales channel app for beginners?
The best app for beginners depends on your target platform, but Facebook & Instagram Sales Channel and Google Sales Channel are great starting points. These apps offer easy setup and allow you to tap into massive audiences without much complexity. They also provide comprehensive analytics so you can track your progress.
How do I sync my Shopify products with Amazon or eBay?
Both the Amazon Sales Channel and eBay Sales Channel apps allow you to sync your Shopify products automatically. They ensure your inventory, product listings, and pricing are kept up-to-date between platforms, so you don’t need to manage them manually.
Can I sell on multiple marketplaces at once with Shopify?
Yes, apps like Shopify Marketplace Connect allow you to integrate your store with multiple marketplaces such as Amazon, eBay, Walmart, and Etsy. This centralizes your product listings, inventory management, and orders from one dashboard.
Are there free Shopify sales channel apps?
Several Shopify sales channel apps are free to install, including Facebook & Instagram Channel, Pinterest Channel, and Google Sales Channel. However, some may require additional costs for running ads or accessing advanced features.
How does TikTok Sales Channel work with Shopify?
The TikTok Sales Channel app allows you to sync your Shopify product catalog with TikTok and create shoppable videos. You can also manage ad campaigns directly from Shopify and track performance insights on TikTok.
What sales channel app should I use if my products are highly visual?
For visually appealing products, Pinterest Sales Channel and Instagram Shopping through the Facebook & Instagram Channel are excellent choices. Both platforms are built around discovering and sharing visually driven content.
Conclusion
Choosing the right Shopify sales channel apps can make a significant difference in how you manage and grow your online store. Whether you’re expanding to marketplaces like Amazon and eBay or tapping into social media platforms like TikTok, Facebook, or Pinterest, each app offers unique advantages. Some apps, like Shopify Marketplace Connect, let you manage multiple platforms from a single interface, while others like Interakt on WhatsApp help you build deeper customer relationships through personalized messaging.
Ultimately, the right app for your business depends on where your target customers shop, the platforms you’re most comfortable using, and your growth strategy. Take advantage of free trials and test the waters on different platforms to see what works best for your ecommerce store. As you grow, these sales channel apps will help you reach new customers, streamline operations, and boost your sales across various platforms.
