Social proof is a powerful tool for any Shopify store looking to boost sales and build trust with potential customers. Whether it’s through product reviews, sales popups, or recent sales notifications, using social proof can significantly increase your conversion rate. In 2024, several apps offer innovative ways to add social proof to your Shopify store, helping to increase your sales and improve your store’s credibility.
In this article, we’ll explore the 9 best Shopify social proof apps to help you select the right tools for your e-commerce store. We’ll cover their features, how they work, and how they can boost your Shopify store.
Shopify merchants have downloaded over 25 million apps from the Shopify App Store. (source)
What Is Social Proof and Why Does Your Shopify Store Need It?
Social proof refers to the psychological phenomenon where people mirror the actions of others, especially when they are uncertain. For Shopify businesses, this means that showing what other customers are doing—like purchasing a product or leaving a review—can encourage new visitors to make a purchase. By showcasing social proof, you can build trust and boost sales on your Shopify store.
There are various ways to use social proof in your store, including:
- Product reviews: Highlighting customer feedback.
- Sales popups: Showing real-time recent sales notifications.
- Timers: Creating urgency with a countdown timer.
- Sales notifications: Displaying what others are buying right now.
Using these tools, you can boost your sales by reassuring potential customers that others have already made the purchase decision.
Read More:8 Best Shopify Order Limit Apps – Optimize Your Inventory
The 9 Best Shopify Social Proof Apps
1. Wisernotify
WiserNotify is a powerful social proof and FOMO marketing app that helps businesses build trust and credibility by showcasing real-time customer activity.
It displays notifications of recent sales, sign-ups, and other actions, creating a sense of urgency and encouraging visitors to convert.
Key Features:
- 50+ notification types: Show a wide range of social proof notifications, including recent sales, sign-ups, reviews, and more.
- Advanced customization: Customize notifications with various display options, colors, and positions to match your brand.
- Smart targeting: Display notifications to specific audiences based on their behavior, location, and interests.
- Analytics dashboard: Track the performance of your notifications and measure their impact on conversions.
- Integrations: Seamlessly integrate with popular platforms like Shopify, WordPress, Wix, and more.
Pros:
- Comprehensive social proof solution: Offers a wide range of notification types and customization options.
- Boosts conversions: Effectively use social proof to increase sales and sign-ups
- Easy to set up and use: User-friendly interface makes it simple to create and manage notifications.
- Affordable pricing: Offers flexible plans to suit businesses of all sizes.
Cons:
- Can be overwhelming: The extensive features may require some time to fully master.
Ratings: 4.8/5
User Reviews:
“I’ve tried numerous tools trying to find one that was easy to use and provided high quality tools and widget for my website to help build trust for new visitors. This tool has been a game changer for us! We are small, family-operated business, so having tools that are easy to use while providing professional social proof tools and widgets has allowed us to step up our game! Love the tool!.”
“Beautiful-looking prompts – Intuitive dashboard – 100+ integrations (all my tools work with WiserNotify)”
2. Loox
Loox is a social proof app focused on product reviews with a visual twist. It encourages customers to leave photo reviews, which can be displayed on your Shopify store to boost sales and build trust. This app allows for seamless integration and customization.
- Key Features:
- Collection of photo reviews from customers.
- Automatic review request emails.
- Customizable display widgets for reviews.
- Integration with Google Shopping and Facebook ads.
- Pros:
- High engagement with photo reviews.
- Easy to automate review requests.
- Boosts credibility with visual social proof.
- Cons:
- More expensive than some other review apps.
- Limited design flexibility in lower-tier plans.
- Ratings: 4.9/5
- User Reviews:
- “Loox has been a game-changer for my store. The photo reviews really resonate with my customers.”
- “It’s a bit costly, but the return on investment is clear with the increase in sales.”
3. Yotpo
Yotpo is a comprehensive social proof app for Shopify that combines product reviews, user-generated content, and loyalty programs. It’s one of the most robust apps in the market, offering various tools to boost your sales and engage customers.
- Key Features:
- Multi-channel collection and display of customer reviews.
- Loyalty and referral programs.
- Integration with email and SMS marketing tools.
- Advanced moderation tools for managing reviews.
- Pros:
- All-in-one solution for reviews and customer loyalty.
- Integrates with various marketing platforms.
- Strong customer support.
- Cons:
- Complex setup for beginners.
- Higher pricing tiers can be expensive.
- Ratings: 4.7/5
- User Reviews:
- “Yotpo offers so many features that it’s worth every penny. My customer retention has improved significantly.”
- “The setup was a bit overwhelming at first, but the support team was helpful.”
4. Nudgify
Nudgify is built within Shopify and offers various types of social proof nudges to drive urgency. This app can showcase real-time sales notifications, free delivery offers, and even countdown timers to enhance the customer experience.
- Key Features:
- Dynamic notifications for real-time sales, visitor count, and social proof.
- Pre-built nudge templates for different types of notifications.
- Easy drag-and-drop setup within the Shopify dashboard.
- Real-time data analytics to measure nudge performance.
- Pros:
- User-friendly interface with easy setup.
- Versatile notification types.
- Affordable with a free plan available.
- Cons:
- Limited customization on the free plan.
- Can become repetitive if overused.
- Ratings: 4.5/5
- User Reviews:
- “Nudgify has increased my conversion rates with minimal effort. The built-in templates are great.”
- “Simple yet effective, though more customization would be nice.”
5. Testimonial
Testimonial is designed to collect and display customer testimonials. This social proof app allows you to show social proof through authentic customer feedback, helping to build trust and increase your conversion rate.
- Key Features:
- Collects video and text testimonials from customers.
- Customizable display widgets to showcase testimonials on your site.
- Easy integration with Shopify and other platforms.
- Analytics dashboard to measure the impact of testimonials.
- Pros:
- Video testimonials add a personal touch.
- Easy to collect and display testimonials.
- Affordable pricing.
- Cons:
- Limited design flexibility for the display widget.
- No free plan available.
- Ratings: 4.7/5
- User Reviews:
- “Testimonial has helped me gain trust with new customers. Video testimonials are a huge plus.”
- “It’s easy to use, but I wish there were more customization options.”
6. Growave
Growave is an all-in-one Shopify app that combines social proof with customer engagement tools like wishlists and loyalty programs. This app is perfect for Shopify businesses looking to boost their store through a comprehensive approach.
- Key Features:
- Customer reviews and wishlists.
- Loyalty programs and social sharing features.
- Integration with email marketing tools.
- Automated review requests and customer feedback collection.
- Pros:
- Comprehensive set of features for customer engagement.
- Seamless integration with other marketing tools.
- Great value for the price.
- Cons:
- Slight learning curve due to the number of features.
- Some features may be redundant for smaller stores.
- Ratings: 4.8/5
- User Reviews:
- “Growave has everything I need in one place. My customers love the loyalty program.”
- “It took some time to set up, but the features are worth it.”
7. Avada Trust Badges
Avada Trust Badges focuses on adding social proof through trust badges and icons that highlight free delivery options, secure payment methods, and other trust signals. This simple Shopify app helps boost sales by reassuring customers about the credibility of your store.
- Key Features:
- Customizable trust badges for different scenarios (payment, shipping, security).
- Easy integration with Shopify themes.
- Mobile-friendly designs.
- No impact on site speed.
- Pros:
- Quick and easy to set up.
- Completely free to use.
- Increases trust and conversion rates with minimal effort.
- Cons:
- Limited to trust badges only.
- Fewer customization options compared to paid apps.
- Ratings: 4.9/5
- User Reviews:
- “Adding trust badges has improved my conversion rates. It’s simple but effective.”
- “Great free app, though more customization would be nice.”
8. Sales Pop by Beeketing
Sales Pop is a widely-used sales pop app that displays recent sales notifications on your Shopify store. It’s a straightforward way to add social proof to Shopify by showing visitors what others are buying.
- Key Features:
- Real-time notifications for recent sales and activities.
- Customizable pop-up designs.
- Analytics to track conversion improvements.
- Integration with email and marketing platforms.
- Pros:
- Effective at creating a sense of urgency.
- Easy to set up and use.
- Affordable with a free plan available.
- Cons:
- Can be overwhelming if overused.
- Limited customization on the free plan.
- Ratings: 4.6/5
- User Reviews:
- “Sales Pop has helped me increase sales by showing activity on my store. Simple but effective.”
- “I wish there were more design options, but it does the job well.”
9. Rivyo Product Review
Rivyo offers a complete product reviews solution with photos, Q&A, and customizable review displays. This social proof app helps increase sales by providing potential buyers with the information they need to make a purchase decision.
- Key Features:
- Photo and text reviews with star ratings.
- Q&A section for customer inquiries.
- Automated email review requests.
- Import reviews from other platforms like Amazon and AliExpress.
- Pros:
- Affordable pricing with a free plan available.
- Comprehensive review management features.
- Easy integration with Shopify.
- Cons:
- Limited features on the free plan.
- Some users report occasional bugs.
- Ratings: 4.7/5
- User Reviews:
- “Rivyo has been great for collecting and displaying reviews. My customers trust my store more now.”
- “Some minor bugs, but overall a solid app for the price.”
How to Use Social Proof Apps to Boost Your Shopify Store Sales
To boost your Shopify store using social proof, start by integrating one or more of the apps mentioned above. Here are some tips:
- Create social proof: Use apps like FOMO or Sales Pop to display real-time sales notifications.
- Showcase social: Highlight customer reviews and testimonials using apps like Loox or Rivyo.
- Use social proof tools strategically: Place them on high-traffic pages like product pages or checkout.
- Boost sales with social proof: Make sure the apps are easy to install and customize to match your store’s branding.
Avoid overwhelming your visitors with too many notifications. Instead, focus on displaying the most impactful social proof at the right moments.
FAQ Section
What is the best social proof app for small Shopify stores?
The best social proof app for small stores is FOMO, as it’s easy to set up and effectively uses social proof and FOMO to drive conversions.
How do I know if my social proof app is effective?
Track your conversion rate and increase in sales after integrating the social proof app to see its impact.
Can I use multiple social proof apps simultaneously?
Yes, but avoid overloading your site with too many notifications to prevent overwhelming customers.
Are there any free social proof apps for Shopify?
Yes, apps like TrustPulse and Avada Trust Badges offer free plans with essential features.
How can I measure the impact of social proof on my store sales?
Use the analytics provided by the social proof app to monitor changes in your conversion rate and sales with sales.
Conclusion
Adding social proof to your store is one of the most effective ways to boost your sales and improve your Shopify store’s conversion rate. The 11 best Shopify social proof apps listed here offer a range of features, from sales pop-ups to product reviews, helping you choose the right app for Shopify to meet your needs.
Start with one app, test its impact, and then consider adding more to create a comprehensive social proof strategy for your Shopify store. Remember, the key to boosting your Shopify store lies in the strategic use of social proof tools that resonate with your audience.
