Running an eCommerce store that serves both retail and wholesale customers can get tricky, especially when it comes to pricing. Shopify, as powerful as it is, doesn’t offer built-in wholesale pricing features. This is where wholesale pricing apps come into play.
These apps allow you to create different pricing levels for your B2B customers, offer volume-based discounts, and customize the shopping experience for wholesale buyers. Whether you are selling small quantities to individual customers or shipping bulk orders to businesses, these apps help streamline pricing, discounts, and order management.
The average order value on Shopify in 2023 was $73.( Source )
Key Features to Look for in Wholesale Pricing Apps
Not all wholesale pricing apps are the same, and choosing the right one depends on the features your business needs. To make the best decision for your eCommerce store, you need to understand which features will have the most impact on your operations and your customers. Here are the key features to look for when selecting a Shopify wholesale pricing app:
1. Tiered Pricing
Wholesale customers often buy in bulk, and you’ll want to offer discounts that get better as they buy more. Tiered pricing lets you automatically adjust prices based on the number of products a customer orders. For instance, a customer buying 10 units might get a 10% discount, while one buying 50 units could receive a 20% discount.
2. Custom Discount Rules
Some apps allow you to set custom discount rules for specific products or customers. This flexibility means you can offer unique pricing structures, like flat-rate discounts or percentage-based discounts, depending on the customer or the products they purchase. For example, a loyal B2B client might always receive a 15% discount, regardless of order size.
3. Multiple Customer Groups
You may need to offer different pricing to different types of customers (e.g., retail, wholesale, or VIP customers). Many apps allow you to create multiple customer groups, each with its own pricing structure. This feature is essential for businesses that cater to various buyer segments with different purchasing behaviors.
4. Flexible Payment Terms
Wholesale transactions often involve net payment terms (like Net 30 or Net 60), where customers pay for their orders after receiving them. Apps that offer flexible payment options make it easier for wholesale customers to place orders without paying upfront. This helps build stronger relationships with your customers and encourages larger purchases.
5. Automated Order and Price Management
Managing pricing and orders manually can be overwhelming, especially when your store grows. A good wholesale app should automate these processes, allowing you to update pricing, manage orders, and apply discounts without constant intervention. This way, you can focus on scaling your business instead of getting bogged down with manual tasks.
6. Seamless Integration with Shopify
The last thing you want is an app that’s difficult to integrate with your existing store. Look for apps that seamlessly connect with your Shopify store and other apps you already use. These integrations should cover everything from pricing and inventory management to order fulfillment and customer support. The easier the integration, the more efficiently your store can operate.
Read More:7 Best Shopify Apps for Sourcing Suppliers and Dropshipping
7 Best Shopify Wholesale Pricing Apps
1. Wholesale Club by Pixel Union
Wholesale Club by Pixel Union is one of the most popular Shopify apps for managing wholesale pricing, known for its simplicity and ease of use. If you’re a small or medium-sized business looking for a quick and easy way to offer wholesale prices to specific customers, this app has you covered.
Best for:
Simplicity and small-to-medium businesses that want easy setup for B2B pricing.
Key Features:
- Volume Discounts: Set different price levels based on the number of units a customer buys. The more they buy, the bigger the discount.
- Minimum Order Quantities: You can set a minimum order quantity for wholesale customers, ensuring that they purchase in bulk before they receive discounted prices.
- Tiered Pricing: Wholesale Club allows you to create multiple pricing tiers for different customer segments. For example, you can offer different prices to small retailers and larger wholesale buyers.
- Discount Codes: The app allows you to create unique discount codes that can be applied to wholesale orders, simplifying the checkout process for your B2B customers.
Pricing:
- Starts at $29/month, making it affordable for most small-to-medium-sized businesses looking to implement wholesale operations.
Rating: 4.8/5
Wholesale Club is highly rated for its intuitive interface and ability to integrate seamlessly with existing Shopify themes without requiring duplicate product entries. Users appreciate the app’s flexibility and the smooth setup process.
2. Wholesale Pricing Now by Website On-Demand
Wholesale Pricing Now is another excellent app that allows Shopify store owners to easily implement wholesale pricing without the need for a separate storefront. Its intuitive interface helps you apply tiered pricing and bulk discounts quickly, making it ideal for B2B customers.
Best for:
Flexible wholesale pricing without needing a separate storefront.
Key Features:
- Tax-Exempt Orders: Wholesale orders are automatically set as tax-exempt, simplifying checkout for B2B customers.
- Tiered Pricing: Offer different prices based on order quantity, encouraging wholesale customers to purchase in bulk.
- Multiple Discount Groups: You can apply different discount groups simultaneously during checkout, making it easier to customize pricing for various customer segments.
- Flexible Payment Terms: The app supports net payment terms (Net 15/30/60), allowing wholesale customers to place orders and pay later.
Pricing:
- Starts at $14.95/month, with a 14-day free trial to test out all features.
Rating: 4.7/5
Highly rated for its ease of use and the ability to offer flexible pricing options, this app helps Shopify store owners manage wholesale pricing without duplicating their storefront.
3. Wholesale Gorilla
Wholesale Gorilla stands out as one of the most user-friendly wholesale apps for Shopify, designed by merchants for merchants. It offers a straightforward way to set up and manage wholesale pricing, with a simple drag-and-drop interface that makes it easy to use.
Best for:
User-friendly interface and ease of use, ideal for beginners.
Key Features:
- Customizable Registration Forms: Create custom registration forms to manage wholesale customers and approve wholesale accounts.
- Net Payment Terms: Offer flexible payment options to your wholesale clients, like Net 30 or Net 60.
- CSV Upload for Price Updates: Easily update prices using CSV files, streamlining the process for large inventories.
- Single-Page Order Forms: Customers can place orders using a quick, single-page form, making the shopping process faster and more efficient.
Pricing:
- Starts at $39.95/month, with a 30-day free trial
Rating: 4.6/5
Users love the simplicity of the app and its focus on making wholesale transactions as easy as possible.
4. SparkLayer B2B & Wholesale
SparkLayer is a feature-rich solution that allows larger eCommerce stores to handle wholesale operations more effectively. It offers extensive B2B functionalities, making it ideal for businesses that need global support and advanced features.
Best for:
Large-scale businesses with global operations and advanced B2B functionality.
Key Features:
- Multi-Language Support: SparkLayer supports multiple languages and currencies, making it perfect for global wholesale operations.
- Self-Service Ordering: Wholesale customers can place orders, track shipments, and even create custom shopping lists via the self-service portal.
- Price Lists and Quantity Rules: Create customized price lists and apply quantity-based rules for different wholesale customers.
- Sales Agent Ordering: Allow sales agents to manage customer accounts and place orders on behalf of their clients.
Pricing:
- Starts at $39/month.
Rating: 4.8/5
SparkLayer is praised for its seamless integration and ability to manage both wholesale and retail operations in the same store.
5. B2B Wholesale Solution by BSS Commerce
The B2B Wholesale Solution is one of the most comprehensive apps for discounting and pricing customization. It provides tools for custom pricing, order limits, and automated customer groups, making it an all-in-one solution for larger wholesale operations.
Best for:
Advanced discounting and pricing customization for mid to large-sized businesses.
Key Features:
- Custom Pricing and Discount Rules: Create highly customized pricing structures and discount rules based on product or customer groups.
- Automatic Customer Groups: Automatically assign wholesale customers into different groups with different pricing levels.
- Public API: Integrate the app with other platforms via its API, offering even more flexibility in managing your B2B operations.
- Tax Exemption: Ensure that validated EU companies can easily purchase tax-free goods, complying with VAT rules.
Pricing:
- Starts at $25/month.
Rating: 4.9/5
The app is highly rated for its flexibility and ability to meet the complex needs of wholesale businesses.
6. Wholesale Pricing Discount by Website On-Demand
Wholesale Pricing Discount is a powerful app that allows Shopify store owners to offer volume-based discounts and manage bulk orders efficiently. It is ideal for businesses handling high-volume wholesale transactions.
Best for:
Bulk discounting and volume pricing, ideal for stores that handle high-order quantities.
Key Features:
- Tiered Pricing: Offer different prices based on the number of products purchased, encouraging larger orders.
- Volume Discounts: Apply discounts to specific product quantities, making it easier to incentivize wholesale buyers.
- Sync with AJAX Carts: Automatically apply discounts and pricing updates in real-time during checkout.
- Customizable Shipping and Tax Rates: Override default Shopify settings to offer specific shipping and tax rates for wholesale customers.
Pricing:
- Starts at $19.99/month.
Rating: 4.8/5
Known for its comprehensive discounting features and ease of use, this app is highly rated by store owners who manage high-order volumes.
7. VolumeBoost by HulkApps
VolumeBoost by HulkApps is designed for store owners looking to provide exclusive discounts to high-volume purchasers. It makes managing bulk discounts and volume-based pricing straightforward, which helps drive larger sales.
Best for:
High-volume purchasers and businesses offering frequent bulk discounts.
Key Features:
- Bulk Discount Controls: Offer exclusive discounts to customers who purchase in large quantities.
- Custom Messages: Display custom discount messages in the cart to encourage higher spending.
- Quantity Break Discounts: Offer tiered pricing based on the number of units ordered, making it easy to set up bulk pricing.
- Country-Specific Discounts: Set up bulk discounts for specific regions or countries, which is great for international sellers.
Pricing:
- Starts at $10/month.
Rating: 4.6/5
VolumeBoost is popular among eCommerce businesses for its simplicity in handling bulk discounts and pricing.
FAQ Section
What’s the difference between tiered pricing and volume-based discounts?
Tiered pricing offers different price levels based on the quantity of products ordered. For example, a customer might get a 10% discount when ordering 10 items and a 20% discount when ordering 50 items. Volume-based discounts apply to a total order or specific products when purchased in large quantities, incentivizing higher purchases.
How do these apps integrate with existing Shopify stores?
Most wholesale pricing apps integrate seamlessly with your Shopify store without needing to duplicate products or set up a separate storefront. They work directly with your existing product listings, checkout process, and customer accounts.
Can I use these apps for both retail and wholesale customers simultaneously?
Yes, many of these apps allow you to manage both retail and wholesale customers within the same store. You can offer wholesale pricing to specific customer groups or create tiered discounts, all while maintaining regular pricing for retail customers.
What support options do these apps offer if I run into issues?
All the apps mentioned in this article offer customer support. Some, like Wholesale Gorilla and Bold Custom Pricing, are known for excellent customer service, providing assistance with app setup, troubleshooting, and custom implementations. Most apps also come with free trials, allowing you to test the features and get support before committing to a paid plan.
Conclusion
When it comes to scaling your Shopify store to handle wholesale operations, selecting the right wholesale pricing app is crucial. Each app on this list offers different strengths, depending on the size and needs of your business.
Choosing the right app depends on your specific needs—whether you prioritize simplicity, complex pricing, or managing large orders efficiently. Fortunately, all these apps integrate seamlessly with Shopify, making them easy to implement and use as your wholesale operations grow.
