If you run an eCommerce store on Shopify, you already know the importance of keeping your customers engaged and interested in your products. But what happens when customers aren’t ready to buy just yet? This is where wishlist apps come into play. These apps allow customers to save items for later, reducing the chance of abandoned carts and helping drive repeat visits.
In this post, we’ll look at the 7 best Shopify wishlist apps. Whether you’re trying to reduce cart abandonment or simply offer your customers a better experience, one of these apps is bound to meet your needs.
Shopify can be translated into 20 languages, increasing its global accessibility.( Scource )
Why Wishlist Apps Matter for eCommerce Success
For eCommerce stores, providing a smooth shopping experience is key to keeping customers happy and increasing sales. Wishlist apps can make this happen. Here’s why they are so valuable for your Shopify store:
- Reduce Cart Abandonment: Sometimes customers browse but aren’t ready to purchase right away. Wishlist apps allow them to save items for later, so they don’t abandon their carts and forget about your products.
- Increase Customer Engagement: With wishlist apps, customers can receive notifications for price drops, low stock alerts, or when items are back in stock. These little nudges encourage them to return and complete the purchase.
- Boost Sales Through Reminders: When customers are reminded of products they’ve saved to their wishlists, it drives them back to your store, increasing the likelihood of conversion.
- Promote Social Sharing: Many wishlist apps allow customers to share their lists via email or social media. This extends your store’s visibility and helps you reach a broader audience without extra marketing spend.
- Enhance User Experience: By allowing guests or logged-in users to create and manage wishlists, you create a more personalized shopping experience, helping customers easily keep track of what they like.
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Top 7 Shopify Wishlist Apps
Here are the top 7 wishlist apps for Shopify, designed to help you keep customers engaged, reduce cart abandonment, and boost sales.
1. Growave: Loyalty & Wishlist +
Growave is more than just a wishlist app. It combines loyalty programs, reviews, and social proof with wishlist functionality. This app is a solid choice if you’re looking to build customer engagement in multiple ways.
- Key Features: Growave sends automated email reminders when wishlist items are low on stock or prices drop. It supports multi-language and social sharing, letting users share wishlists via Facebook, Twitter, and more.
- Best For: Stores wanting an all-in-one customer engagement platform.
- Pricing: Free plan available; paid plans start at $19.99/month
2. Wishlist Hero
Wishlist Hero is designed to offer a smooth and easy-to-use wishlist experience. Customers can save products to their wishlists without needing to log in, which removes a common barrier.
- Key Features: This app sends email reminders when items are back in stock or when the price drops. It also allows you to customize the wishlist icon and placement within your store. Another great feature is multi-language support, making it ideal for international stores.
- Best For: Stores with international customer bases or those needing GDPR compliance.
- Pricing: Free plan available; paid plans start at $4/month
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3. Wishlist King
Wishlist King stands out for its seamless integration with all Shopify themes. It lets customers create wishlists without needing to create an account. This app also provides excellent email reminders for wishlist items and has robust marketing integration with Klaviyo.
- Key Features: Wishlist King offers one-click wishlist creation, free setup customization, and seamless theme integration. It also integrates with popular marketing tools like Google Analytics 4 and Facebook Pixel to help track user engagement.
- Best For: Store owners who want easy integration and advanced marketing options.
- Pricing: Plans start at $4.95/month, with higher tiers for more features
4. Wishlist Plus
Wishlist Plus offers a mobile-friendly design and a guest wishlist feature, so users can save items without creating an account. It also provides automatic alerts for price drops and low stock items, keeping your customers informed and engaged.
- Key Features: The app is known for its easy integration with Shopify stores, social sharing options, and the ability to send personalized email notifications. It also gives insights into which products are most popular on wishlists, helping you make better inventory decisions.
- Best For: Stores focused on reducing cart abandonment and improving mobile experiences.
- Pricing: Free plan available; premium plans start at $14.99/month
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5. Wishify
Wishify is an easy-to-use app with features like social sharing, guest wishlist functionality, and a quick “Add to Cart” button to help boost conversions. It’s designed to streamline the shopping experience for users who want to quickly save and share items.
- Key Features: Allows guest wishlists, social sharing via platforms like Facebook and WhatsApp, and quick Add to Cart options directly from the wishlist. It also sends price drop and restock alerts to keep customers engaged.
- Best For: Stores that want a simple yet powerful wishlist tool that doesn’t require users to log in.
- Pricing: Free plan available; paid plans start at $5.99/month
6. iWish: Wishlist
iWish is a budget-friendly wishlist app that allows customers to save unlimited items and create multiple wishlists. It’s simple to set up and integrates well with Shopify’s Theme 2.0.
- Key Features: Offers one-click add-to-wishlist functionality, variant support, and Ajax technology that prevents page reloads when customers save items.
- Best For: Stores looking for an affordable wishlist solution with Shopify 2.0 theme compatibility.
- Pricing: One plan available at $2/month
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7. Wishlist Engine
Wishlist Engine goes beyond basic wishlist functionality. It includes analytics to help you see which products are popular with your customers, and sends automated email alerts when wishlist items go on sale or restock.
- Key Features: Includes analytics reports, multiple item wishlists, and guest wishlist features. It also integrates email alerts and auto-reminders for products, boosting conversions.
- Best For: Store owners who want to combine wishlist features with analytics to optimize marketing strategies.
- Pricing: Free plan available
How to Choose the Right Wishlist App for Your Store
With several excellent wishlist apps available for Shopify, selecting the one that fits your business can feel overwhelming. Here are some factors to help you decide:
1. Customer Demographics
- Guest Wishlists: If your store attracts first-time visitors or users who don’t want to create accounts, consider apps like Wishlist Hero or Wishlist Plus, which allow customers to save items without logging in.
- International Shoppers: For stores with a global audience, look for wishlist apps with multi-language support, such as Growave or Wishlist King. This feature makes it easier for customers to navigate the wishlist regardless of their language.
2. Feature Set
- Email Reminders: If sending notifications about price drops or low stock is important, apps like Growave, Wishlist King, and Wishify excel with their ability to send automated email reminders.
- Social Sharing: Apps like Wishlist Plus and Wishify offer strong social sharing options, letting customers share their lists on platforms like Facebook, WhatsApp, and Twitter.This can drive additional traffic and sales.
3. Budget
- Free Options: If you’re looking for free or affordable solutions, apps like Wishlist Plus, Wishify, and iWish offer free plans or low-cost paid plans.
- Scalable Plans: For stores needing advanced features and scalability, Growave and Wishlist King offer plans that range from affordable to premium options depending on your business size and needs.
4. Integration Needs
- Marketing Integrations: If you rely on email marketing or data analytics to track customer behavior, apps like Wishlist King and Wishlist Hero integrate with tools like Klaviyo, GA4, and Facebook Pixel to provide deeper insights and automated workflows.
- Seamless Theme Integration: For store owners who want an app that integrates flawlessly with their Shopify theme, Wishlist King and Wishlist Rocket are great options as they blend with any theme without intrusive pop-ups.
5. User Experience
- Mobile-Friendliness: A large percentage of online shopping happens on mobile devices. Choose an app like Wishlist Plus or Wishlist Rocket that provides a responsive design and mobile-friendly user interface.
Conclusion
Using a wishlist app on your Shopify store can make a significant difference in how customers interact with your products. It can help reduce cart abandonment, improve customer engagement, and ultimately increase your sales. By offering features like email reminders, social sharing, and guest wishlists, these apps provide a better shopping experience and help build long-term relationships with your customers.
Whether you’re a small business owner looking for a free solution or a larger store in need of advanced features, there’s a wishlist app for every need. By choosing the right one based on your store’s size, customer demographics, and budget, you can maximize the value of your Shopify store and enhance your customers’ shopping journey.
FAQs
Do wishlist apps work on mobile devices?
Yes, many wishlist apps like Wishlist Plus and Wishlist Rocket are optimized for mobile, providing a smooth shopping experience on any device
Can customers create wishlists without logging in?
Absolutely. Apps like Wishlist Hero and Wishify offer guest wishlist features, allowing customers to save items without creating an account
How do wishlist apps help increase sales?
Wishlist apps help by sending email alerts for price drops, low stock, or restock events. They also enable customers to share their wishlists with friends, which can attract more potential buyers
Which wishlist apps integrate with email marketing tools?
Apps like Wishlist King and Growave integrate with Klaviyo and other email marketing platforms, making it easy to set up email reminders for wishlist items
Are there any free wishlist apps for Shopify?
Yes, apps like Wishlist Plus, Wishify, and Wishlist Hero offer free plans, making them great options for businesses on a budget
