Updated : May 30, 2024
12 Mins Read

Quick Guide: How to Change Shopify Store Name Successfully

Discover the swift method to change your Shopify store name effortlessly.

Quick Guide: How to Change Shopify Store Name Successfully

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You might be asking yourself how to change Shopify store name if you want a rebrand or just need to update online presence. This change may be an important aspect of your brand’s visual representation and, hence, success which includes managing the visible storefront name and online domain as such.

In this Shopify store name update tutorial, we’re going to explain how you can change your Shopify store domain names without cashiering years of SEO or brand publicity. So, here’s the step-by-step guide to changing your Shopify store name successfully.

Key Takeaway :

To change your Shopify store name successfully, log in to your Shopify account, go to “Settings,” then “General,” and click on “Store details” to edit and save the new name. This process is essential for rebranding and maintaining a strong online presence.

Key Takeaways

  • Differentiating between your Shopify store name and domain.
  • Discover why you may want to rebrand your Shopify store.
  • Find out the easy way to change your Shopify store name from the admin panel.
  • Learn how you can customize your domain for continued brand equity and smooth migration.
  • Avoid SEO traps to keep your search rankings up after your name change.
  • Communicate the change to your customers in many different ways.

The Importance of Your Shopify Store Name

The power of the Shopify store name toward brand perception and success. Name is the centrepiece of marketing collateral and a strategic tool that can represent an evolving brand. Naming demands the business to invest in research as well as farsightedness since it speaks of targeted markets, expectations and progressions. This makes it essential for a store name to be catchy in order to create an online buzz and customer recall that will serve as the platform upon which brand loyalty is formed.

Nonetheless, some occasions call for you to rename your Shopify store especially when the new name fits well with a better and improved brand identity or revised product offerings. However straightforward the implementation of a Shopify store name change process may be, it is important to weigh that decision in terms of risks and benefits as this may have significant effects on banded equity and customer recognition.

However, it is important to remember what makes a name memorable and effective when considering change. While coming up with a successful store name, it should be easy to pronounce so that customers can easily remember and be heard of amongst other competitors. This results in a less confusing transition process for the customers, employees and stakeholders. On the whole, the importance of a meaningful store name cannot be exaggerated in fostering brand identity, trust generation and future unforgettable interactions with clients.

Understanding Shopify Store Name vs. Domain

Understanding shopify store name vs. Domain
Shopify store name vs domain

For online brand management, it is important to separate your Shopify store name and domain. the brand’s calling card for consumers while the domain is the technical address that directs online access to it. The combination of these two can influence your store’s accessibility and memorability. Having the store name mirrored in a domain provides not only brand continuity but also makes it easier for the customer to identify your virtual storefront.

You first receive your myshopify domain when you are setting up your Shopify store. The format for this domain is ‘yourstorename.myshopify.com’, where ‘yourstorename’ stands for a unique identifier for your store. Custom domain brings this professionality and brand consistency to the table, something that myshopify domains fail to possess. Purchasing a particular domain name can give more power to your store and bring customers to an eye-catching native environment.

A domain name is a vital component of your online identity. The name should be easy to remember, related to your brand, and matched with the store name that you use for Shopify. For this to be achieved, think of obtaining a domain with an extension that complies with the nature of your business or represents your regionality like ‘.com’ for worldwide and ‘.co.uk.’ for the United Kingdom. Also, the web address/store URL should match at least one part of the store name and bring everything together.

All in all, knowing the difference between your Shopify store name and the domain is necessary for better brand governance. Your domain name of choice should make the journey of your customer easier while effectively being consistent with other brand-related factors.

Reasons You Might Consider a Shopify Store Rebranding

Reasons you might consider a shopify store rebranding
Shopify store rebranding

If you are performing an overall rebranding exercise, growing your business or shifting towards a new direction, then here are some reasons why you may want to rebrand your Shopify store. These reasons have their respective challenges and opportunities to store owners.

Comprehensive Rebranding

Rebranding your Shopify store may involve an extreme makeover that includes a new name, refreshing the look and feel and tone of communication. A new era is represented by this holistic approach where every corner of the business has a flavour that matches with present values, goals and market positioning. It is also a transition from the foundation to this day, showing that the brand has come quite far. To effectively express your vision, a comprehensive rebranding typically needs store name customization and an up-to-date brand identity.

Business Expansion

Your Shopify store is growing and expanding its offerings, so a new name is not only appropriate now but necessary for the next stage in your strategic direction. If the brand will expand beyond its current product line or geographic boundaries, it needs a name for this new scope that can also suggest a broader set of horizons. This creates the conditions for sustainable growth and gives rise to new opportunities in the development of the brand story. Additionally, the increasing popularity of Shopify has led to an expansion of its product catalogue complemented by entry into new markets that may necessitate a change in your store name or renaming to optimize your store identity and avoid the dangers associated with misleading Shopify store names.

New Business Direction

In most cases, you may have to change your Shopify store’s name after a pivot in business strategy or philosophy so that it resonates well with the new direction. Renaming implies change as well as adaptation to a renewed vision, be it in product lines, core values or ownership. This new system of thought should be underscored by a name that prevents customer confusion and properly communicates the revitalized ethos to the marketplace. A change of the Shopify store name is, therefore, a significant component in starting a new journey to success in cases such as these.

How to change Shopify Store Name

Did You Know That You Can Actually Change Your Shopify Store Name? Its process is relatively straightforward and involves only a handful of steps. To modify your Shopify store name, go to the admin panel and then click on Settings.

Click the Store Details after which you will go to settings and open Store. You simply input your updated store name into the provided box here. When done, click on ‘Save’ and your new name will be confirmed. Although this is a rather simple technical aspect, it remains crucial to appreciate the strategic implications of the name change on your brand. Announcing your new organization’s name during the process should be synchronised with proper planning, customer interaction and a coherent name change enhancement strategy to ensure that this uplift is well accepted by your audience and successfully conveyed.

Customizing Your Domain for Brand Continuity

Customizing your domain for brand continuity
Customize domain

You can also visibly retain your brand when you change the name of the store by establishing a custom domain through Shopify and elevate the virtual marketing game. It eliminates the ’myshopify.com’ suffix for a personalised .com, which establishes your brand as unique online reinforcing its memorability and credibility with the professional bespoke domain name.

Purchasing a Custom Domain through Shopify

It is easy and smooth when you decide to buy a domain via the described platform. Once you have come up with a new name for your store, you can go ahead to buy the domain from right inside Shopify. Your custom domain will be automatically connected to your store, making your store name and domain name match instantly. This in turn, eases the entire process required in renaming.

Connecting an Existing Domain to Shopify

Again, for those who already have a domain, Shopify is adaptable to include this digital asset straight into the platform. This includes the integration of your established domain into Shopify settings so that your rebranded Shopify store appears through it. This way, your customers do not have to remember new URLs and your past investments in domain-based branding stand for your domain name to match.

Transferring Your Domain to Shopify

Transferring your domain ownership from an independent provider to Shopify is not a very simple process but it provides centralized control and monitoring of your digital domains. The transfer is initiated after eligibility verification where the domain becomes part of your Shopify environment seamlessly matching your new store name. When handling a third-party domain, successful transition and simplified management will require transferring your domain, its ownership transfer and Shopify domain verification.

Avoiding SEO Pitfalls After Changing Your Shopify Store Name

If done insensitively, changing your store’s name and domain can affect your overall search engine optimization (SEO) performance. As such, you should use particular approaches to ensure that your SEO efforts during the process are well protected, and at the same time maintain your online visibility and reputation.

The first essential approach to think about is applying 301 redirects. This aligns well with your strategy to gently lead your customers from these old, familiar paths onto the new site without disturbing their experiences. These redirects also help to preserve your search ranking, while the migration process has not been properly facilitated. It is important to redirect every URL associated with your old store name to the corresponding URL that has been attached to your new store name while applying a 301 redirect.

It is also important to manage your SEO performance by keeping a close eye on and updating the external links. Search engines recognize these external references to benefit your store higher in search results when your store links are shared on social media platforms such as blogs or other external websites. As such, it is important to find and change these links to your new store name and domain so that your brand remains easily discoverable and pertinent for the audience. There are many SEO tools you can use to monitor your backlinks and contact the sources asking them to update with the new URL.

Finally, once your domain redirect and external links have been updated, monitor the overall SEO performance of your website for any unexpected problems. Check your ranking, traffic and conversion numbers to ensure that the migration is smooth as well as free from any negative effects. Addressing minor issues or inconsistencies in advance will help strengthen your online establishment for any future bigger search engine optimization possible for the rebranded Shopify store.

Communicating Your New Shopify Store Name to Customers

Successfully communicating your new Shopify store name to your audience is a crucial factor in making your rebranding experience hassle-free. Maintaining your clients informed and involved throughout the process will help create trust and maintain customer loyalty.

This communication further includes updating all the customer-facing platforms. This includes:

  • Updating the new store name on your social media profiles.
  • Alter your email footers and signatures to reflect the new brand identity.
  • Updating your website and social media accounts ‘About’ section to reflect the new store name.
  • Newsletters and even posts on social media would be great platforms for these messages. Consider creating a series of updates that:

Promote your store’s name change.

  • In this context, it should highlight how the change is grounded based on the reasons for these reforms and their influence on the brand’s values and direction.
  • Establish the new Name and Brand Identity with a Simple Message.
  • Tell customers that they will still get the same excellent service and products they are accustomed to from your store.

You will be able to successfully guide your customers through the metamorphosis of your Shopify store and later celebrate a rebranding that was characterized by open communication lines.

FAQs: Frequently Asked Questions

Q: How can I change my Shopify store name?

A: To change your store name, log in to your Shopify and proceed to “Settings” then select “General.” Next, go to “Store details,” where you can now edit the store name and save the changes.

Q: Can I change my Shopify store’s domain name?

A: Indeed, you can modify your Shopify store’s domain name. To make this happen, you need to go to the “Online Store” section in Shopify Account, choose “Domains” and then click on either “Connect existing domain” or click on ‘Edit’ if changing primary domain.

Q: Is it possible to change the subdomain of my Shopify store?

A: Definitely, you can change your Shopify store subdomain from the “Online Store” tab in your Shopify account by going to Domains and clicking on either “Connect existing domain” or “Edit” for subdomain changes.

Q: How can I set up URL redirects after changing my Shopify store name or domain?

A: To set up URL redirects, you’ll need to go to the “Navigation” page in your Shopify account. After that click on “URL Redirects”, where you will see a panel for managing, and creating new redirects for old URLs after changing your store name/domain.

Q: Will changing my Shopify store name affect my existing apps and integrations?

A: Renaming your store on Shopify will not impact any apps or integrations you might have had in place. They will work with the new store name just as before.

Q: What should I do if I need help with changing my store name on Shopify?

A: If you want assistance in changing your store name on Shopify, the Shopify support team is available by visiting the Help Center or contacting them via your account’s Inbox.

Q: Can I change my Shopify store name to match my new domain?

A: You can, however, edit the store name to match your new domain in Shopify. You can find the edit option in “Settings” under the “Store details.”

Q: How visible is the process of changing my Shopify store name to my customers?

A: Your customers might not see much when you want to change your Shopify store name. The new names and branding of your store will change without much notice by customers.

A: Creating a new Shopify account just to change the store name is not preferable. You don’t have to create a new Shopify account, you can simply change the store name in your existing Shopify, which is a very easy task.

Q: What are the steps to change the domain of my Shopify store?

A: Log in to your Shopify account and proceed to the “Online Store” section where you should select “Domains”. From the page, click on connect existing domain or edit so that you can modify your primary domain.


If you need to refresh your online image or just to keep up with the evolution of your business, rebranding is a must for bringing potential new clients and staying ahead of the competition. So, what went through your mind each time you decided to change the name of your Shopify store? This Shopify store naming guide has shown that customizing a domain and branding a shop is part of the renaming process: now you know how to change the name in a more efficient way.

This guide lays out the steps that you can take on your rebranding journey to smoothen it and help you avoid making costly mistakes. Incorporating SEO best practices, live chat via customer communication, and fully utilizing the powerful domain management tools within Shopify constitute facets of rebranding which will provide lasting results.

With proper planning and thought, your new store identity is a basis for further growth. Take on the benefits of the rebranding exercise and allow your Shopify store to come out with a new identity which is non-fabricated, representing truly distinctive attributes and aspirations.

Gaurav Nagani
Gaurav Nagani
As Founder & CEO of Desku.io, Gaurav has made a distinct mark in the customer support and ai bot field. His commitment to AI-enhanced solutions and his industry experience have been instrumental in modernizing customer service.

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