50+ Omnichannel Statistics for Marketers: Key Insights & Trends 2024

Curious about how omnichannel strategies are evolving in 2024? The big question businesses want answered is, how does an omnichannel approach impact sales and customer engagement?

In 2024, omnichannel strategies are driving massive growth—retailers using omnichannel techniques are seeing increases of up to 287% in purchase rates compared to single-channel approaches​, And that’s not all: statistics show omnichannel customers are more loyal, spending more both online and in-store​.

In this post, we’ll dive into over 50 statistics that show exactly how omnichannel strategies are reshaping the way businesses and consumers interact. From the rise of mobile commerce to the integration of AI and data analytics, these insights will help businesses stay ahead of the curve.

2024’s Must-Know Omnichannel Statistics: 50+ Data Points to Drive Your Strategy

Here’s a list of 50+ omnichannel statistics for 2024, covering key areas like customer behavior, marketing, and business impact:

1. Omnichannel marketing statistics: 71% of consumers expect consistency across channels.
2. Only 29% of companies with omnichannel customer engagement provide this consistency.
3. Omnichannel approach: Omnichannel marketing leads to a 287% higher purchase rate.
4. Experience across multiple devices: 90% of customers expect interactions across multiple devices.
5. Shopping experience: 88% of customers believe the experience is as important as products.
6. Omnichannel shopping: By 2024, 40.4% of eCommerce sales will be through mobile devices.
7. Customer data shows that 54% of customers prefer social media for customer service.
8. Effective omnichannel strategy: 81% of customers want brands to understand them better.
9. 76% of consumers purchase products seen on their social media presence.
10. Seamless experience: 70% of consumers feel more connected to brands with a social media presence.
11. Higher on omnichannel platforms: 202% higher conversion rates are seen with AI personalization.
12. 44% of livestream viewers make purchases during live events.
13. According to a study by Desku, businesses with a DSAT rate exceeding 20% saw a 15% customer churn rate, while those with a DSAT rate below 10% experienced just a 5% churn rate.
14. Implementing an omnichannel strategy: 88% of businesses use omnichannel strategies or plan to.
15. Pick up in-store: Buy Online, Pick Up In Store (BOPIS) is used by 88% of shoppers.
16. Important omnichannel metric: BOPIS leads to a 30% increase in order size.
17. 45% of consumers research online before visiting stores.
18. Digital channels: 90% of consumers use multiple devices in their purchase journey.
19. Shop across multiple channels: 37% of shoppers research online but purchase in-store.
20. 40% of consumers shop for home goods online and in-store equally.
21. Different channels to interact: 25% of consumers are hybrid shoppers for apparel and footwear.
22. Omnichannel sales: Mobile commerce sales represent 60% of global device usage.
23. Customer retention: Personalization can drive 40% more revenue for brands.
24. 77% of shoppers use Google to find information about local stores.
25. 59% of consumers visit stores to see products before buying online.
26. 17% of consumers research and buy exclusively online.
27. 43% of online shoppers make purchases from bed.
28. 18% of shoppers purchase items they see in stores but buy them online later.
29. Physical and digital channels: 50.6% of department stores saw online growth after opening physical locations.
30. 30.6% is the average increase in online order size when opening physical stores.
31. 47% of consumers prefer in-store returns for online purchases.
32. Consistent brand experience: Retailers offering BOPIS saw 30% higher conversion rates.
33. Customers expect to be able: 81% of consumers want brands to recognize them across multiple touchpoints.
34. Omnichannel marketing strategy: 90% of retailers plan to continue improving their omnichannel strategy.
35. Seamless omnichannel experience: 45% of in-store shoppers expect associates to know online stock.
36. Experience for customers: 30% of Generation Z consumers shop equally online and in-store.
37. Customer care: 62% of consumers expect product delivery within two days.
38. Strategies retain customers: 40% of retail sales are expected to be omnichannel by 2024.
39. 60% of businesses leverage AI for marketing personalization.
40. Omnichannel retailers see 13% higher average order values.
41. 87% of retailers report that omnichannel is critical for their business.
42. Omnichannel campaigns: Omnichannel marketing boosts retention by 90%.
43. Omnichannel shoppers have 250% higher purchase frequency.
44. 27% of shoppers regularly switch between online and in-store.
45. Online channels: 64% of spending will be online by 2033.
46. 45% of in-store shoppers expect to see in-store exclusive offers online.
47. 88% of customers are willing to switch to brands offering better experiences.
48. 87% of retailers view omnichannel as necessary, but only 8% have mastered it.
49. 60% of smartphone users research products in-store.
50. Marketing messages: 45% of consumers visit a store after researching online.
51. Omnichannel data: 11% of omnichannel customers buy immediately after seeing social media ads.

Sources

• WiserNotify
• ContactPigeon
• BetterCommerce
• FitSmallBusiness
• CapitalOneShopping