Video content is now crucial for any successful Shopify store. Adding product videos can increase sales, engage customers, and enhance your SEO. Whether it’s creating promotional videos or adding shoppable video elements, having the right video app for Shopify will make the process easy, even if you’re new to video editing. Below, we’ve compiled the best Shopify video apps for creating engaging, high-quality content that boosts conversions.
Shopify merchants generated $446 million in free cash flow in Q4 2023, representing 21% of total revenue.( Source )
Why Video is Essential for Your Shopify Store
Video content has become a powerful tool for e-commerce, especially for Shopify store owners. Here’s why incorporating video into your store can make a big difference:
Boosts Conversions:
Product videos can increase conversion rates by up to 80%. Customers are more likely to buy after watching a video because it provides a clearer view of the product, helping them make more informed decisions.
Improves SEO:
Search engines favor video content, so adding product videos to your Shopify store can improve your search engine rankings. This helps drive more organic traffic to your store.
Enhances Customer Engagement:
Videos engage customers more than text or static images. They allow customers to see how a product works, view its details up close, and get a sense of its size or fit.This leads to fewer returns and higher customer satisfaction.
Supports Shoppable Experiences:
Shoppable videos let customers buy directly from the video, reducing the number of clicks needed to complete a purchase. This makes the shopping experience smoother and more interactive.
Strengthens Your Brand’s Story:
Video content is great for storytelling. You can showcase your brand’s values, mission, and personality, creating a deeper connection with your audience.
What to Look for in a Shopify Video Editing App
When choosing the right video app for Shopify, here are the key factors to consider:
- Ease of Use: If you’re new to video editing, look for apps with simple, drag-and-drop interfaces and pre-made templates. Vimeo Create and Promo.com are great for beginners.
- Customization: Select an app that allows you to create videos that match your brand’s look. Features like video backgrounds, customizable templates, and shoppable video options make a big difference.
- Social Media Integration: If you want to promote your products on Instagram or Facebook, look for an app like Minta or Video Ad Machine, which automates social media video creation.
- Analytics and Tracking: Choose an app that includes analytics tools to measure the performance of your videos, helping you optimize your video marketing efforts.
- Pricing: Start with apps that offer a free plan or free trial, and upgrade to paid plans for more advanced features like shoppable videos and professional templates.
9 Best Shopify Video Editor Apps for Store Owners (with Pricing & Ratings)
Here’s a detailed list of the best Shopify video editor apps, along with pricing, features, and ratings to help you make the best choice for your store.
1. Vimeo Create ‑ Video Maker
- Features:
- Transforms images and text into polished videos.
- Hundreds of templates available.
- Suitable for social media and product videos.
- Pricing: Free basic plan; paid plans start at $7/month.
- Rating: 4.6/5
- Why it’s great: Perfect for store owners who want an easy-to-use video maker app with minimal setup.
Easily create professional promotional videos from existing product images. Direct social media integration (Facebook, Instagram). Users appreciate the user-friendly interface, but some report limited customization options.(Shopify Apps Store)
2. Promo.com ‑ Promo Video Maker
- Features:
- Easy video creation for shopify store and social media.
- Free templates for ads and product highlights.
- Export videos directly to social media.
- Pricing: Free plan available; paid plans start at $18/month.
- Rating: 4.7/5
- Why it’s great: This promo video maker is perfect for creating fast, professional product ads.
Generates videos for promotions, ads, and brand awareness with a few clicks. Templates are provided for various business goals, and videos can be published directly to social media.(Avada Commerce)
3. Minta Social Media Video Maker
- Features:
- AI-powered video editor that automates social media posting.
- Offers shoppable video features.
- Can schedule posts for Instagram, TikTok, and Facebook.
- Pricing: Free plan available; Pro plan starts at $35/month.
- Rating: 4.7/5
- Why it’s great: Excellent for automating your video marketing across social media.
Automates video creation for social media platforms like TikTok, Facebook, and Instagram. Uses AI to generate product video ads, with over 200 social video post templates.(Avada Commerce)
4. Vidjet ‑ Shopify Video App
- Features:
- Shoppable video integration.
- Embed product videos on any Shopify page.
- Supports YouTube, Vimeo, and TikTok.
- Pricing: Starts at $49/month with a 14-day free trial.
- Rating: 5.0/5
- Why it’s great: A powerful app for adding shoppable videos directly to your product pages.
TikTok-like video shopping experiences with real-time analytics. Videos are mobile-optimized and designed for engagement with features like email collectors and add-to-cart buttons.(Avada Commerce)
5. Video Ad Machine
- Features:
- Automates the creation of social media ad videos.
- Pre-made templates for Facebook and Instagram ads.
- Offers multivariate ad testing.
- Pricing: Free plan available; paid plan at $9.95/month.
- Rating: 4.9/5
- Why it’s great: Perfect for automating Facebook and Instagram ads with engaging video content.
Automates video ad creation for Facebook and Instagram, with customizable templates and multivariate ad testing for optimizing ROI.( Shopify App Store)
6. EasyVideo ‑ Product Videos
- Features:
- Allows easy embedding of YouTube video and Vimeo product videos.
- Autoplay, popups, and customizable layout options.
- No coding required.
- Pricing: $5/month with a 7-day free trial.
- Rating: 4.8/5
- Why it’s great: Great for embedding product videos with minimal effort, perfect for beginners.
7. Vimotia Shoppable Videos
- Features:
- TikTok-style videos that allow one-click shopping.
- Drag-and-drop editor to add videos anywhere in your store.
- Allows import of videos and social feeds.
- Pricing: Free plan available; Pro plan starts at $49.99/month.
- Rating: 4.7/5
- Why it’s great: The ideal tool for creating shoppable video content that boosts conversions.
8. POWR Video Gallery App
- Features:
- Mobile-responsive video gallery for shopify stores.
- Fully customizable layout and easy integration.
- Supports YouTube and Vimeo videos.
- Pricing: Free plan available; paid plan starts at $11.99/month.
- Rating: 4.6/5
- Why it’s great: Perfect for showcasing a gallery of product videos on your Shopify storefront.
9. Typito
- Features:
- Drag-and-drop editor for fast video creation.
- Integrates directly with Shopify.
- Pricing: Paid plan starts at $24/month.
- Rating: 4.7/5
- Why it’s great: Great for creating high-quality videos with customizable branding.
Key Features of Shopify Video Editor Apps
User-Friendly Interface:
Most video editing apps for Shopify are designed to be simple and intuitive. Apps like Vimeo Create and Promo.com offer drag-and-drop functionality, making it easy for beginners to create videos.
Shoppable Video:
Some apps, like Vidjet and Vimotia, allow you to create shoppable videos, where customers can purchase directly from the video itself. This feature boosts conversions by streamlining the shopping process.
Customizable Templates:
Many apps provide pre-designed video templates that help you quickly create professional-looking content. These templates can be customized to fit your store’s branding
Social Media Integration:
Tools like Minta and Video Ad Machine offer direct integration with Instagram, Facebook, and TikTok, making it easy to share your videos across multiple platforms.
Analytics & Tracking:
Several apps come with built-in analytics to track video performance. This allows you to measure engagement and conversions, helping you refine your video marketing strategy.
No Coding Required:
Most apps, such as EasyVideo, make it easy to embed videos without needing any coding skills. This is ideal for store owners who want a quick setup.
How to Choose the Right Shopify Video App
Selecting the right video app for your Shopify store depends on your specific needs and budget. Here are some key factors to consider:
Ease of Use:
If you’re new to video editing, choose an app that offers drag-and-drop functionality and pre-built templates, like Vimeo Create or Promo.com, which are user-friendly for beginners.
Customization and Features:
Look for features that match your goals. Do you need shoppable videos like those from Vidjet or Vimotia? Or are you looking to create video backgrounds for a more immersive shopping experience? Make sure the app provides the customization you need.
Social Media Integration:
If you want to expand your reach, choose an app that can automate posting on Instagram, TikTok, or Facebook, such as Minta or Video Ad Machine.
Pricing:
Many apps offer a free plan or free trial to help you test the features. Paid plans typically offer advanced functionality like analytics, multiple templates, and custom branding.
Customer Support & Reviews:
Check the app’s support options and user reviews. Apps with a high rating (like EasyVideo or POWR) often offer reliable customer service and easy troubleshooting.
FAQs: Shopify Video Editor Apps
Which Shopify video editor app is best for beginners?
Vimeo Create and Promo.com are great choices for beginners, offering user-friendly interfaces with drag-and-drop features and customizable templates. You don’t need any video editing experience to get started.
Can I add videos to my Shopify store without coding?
Yes, apps like EasyVideo and Vidjet allow you to easily embed videos into your product pages or galleries without needing any coding knowledge
What’s the best free video editing app for Shopify?
Both Vimeo Create and Promo.com offer free plans that are perfect for store owners looking to create basic but professional-looking videos.
How can I make my videos shoppable?
Apps like Vidjet and Vimotia allow you to create shoppable videos, enabling customers to purchase products directly from the video. This feature is great for increasing conversions.
Do these apps integrate with social media?
Yes, many apps, including Minta and Video Ad Machine, offer direct integration with social media platforms like Instagram, Facebook, and TikTok, allowing you to easily share your videos.
Are there analytics features to track video performance?
Several apps, like Vidjet and Video Ad Machine, include built-in analytics to track engagement and conversions, helping you refine your video marketing strategy.
Can I start with a free plan?
Yes, many apps like Promo.com, Minta, and Video Ad Machine offer free plans or trials so you can try out the features before committing to a paid plan.
Conclusion:
Adding video content to your Shopify store can significantly boost sales, engage customers, and enhance the overall shopping experience. Whether you’re a beginner looking for easy-to-use tools like Vimeo Create or Promo.com, or a seasoned store owner wanting advanced features like shoppable videos from Vidjet and Vimotia, there’s a video app for Shopify to fit your needs.
Start with apps offering a free plan or free trial to explore their features and see how they impact your store’s performance. As you experiment with different apps, focus on ease of use, social media integration, and analytics to optimize your video marketing efforts and improve conversions. Choose the app that best aligns with your business goals and customer engagement strategy to make the most of video content in 2024.
