Utilizing WhatsApp Marketing presents a fantastic opportunity to attract fresh customers, introduce them to new products, rekindle their interest with promotional offers, and provide reliable support services.
WhatsApp Marketing has become a practical approach for businesses worldwide. With a 98% open rate, it outperforms email in terms of engagement. Utilizing WhatsApp can help acquire new customers, inform existing ones, offer special deals, and provide support. By exploring creative WhatsApp marketing campaign examples, businesses can boost brand exposure and revenue effectively.
Some of the best campaigns are listed below in this blog:
- Saffola Campaigns
- Nestle
- Klook
- Adidas
- Book My Show
- Flipkart
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Beat the Crave: Saffola Campaign
Over more than three decades, the Saffola brand has maintained its position as the most popular edible oil in India. This success may be attributed to the brand’s superior antioxidant system, which helps customers feel healthier overall. The company uses LOSORBTM Technology in its goods, which results in less oil being absorbed in meals, making the food you eat healthier.
Saffola concluded that the best way to get more people interested in their healthcare brand was to create their campaign around the idea of combating the desire for unhealthy food, which eventually leads to reaching for a snack. They were introducing it as a component of a bigger marketing effort for a brand-new active weight loss solution.
The video streaming provider Netflix is constantly looking for new methods to keep its subscribers interested in their service. In 2017, Netflix began a programme to provide its viewers with recommendations and reminders by sending them alerts via the messaging app WhatsApp. Users were urged to maintain communication with Netflix through the usage of WhatsApp messenger by the promotion. Only those whose phones were equipped with Netflix and WhatsApp may benefit from this feature.
Chef in Your Kitchen: Nestle Campaign
Maggi is a Nestlé billion-dollar brand that makes spices, quick soups, stocks, and noodles. Customers have always been impressed by the product’s striking red and gold packaging, which has never changed.
Maggi intended to enhance brand recognition, but not by yelling its name from the tops of skyscrapers. Instead, Maggi wanted to become a part of people’s everyday lives so they would remember the brand even in their dreams.
Maggi has developed a cost-free, digital cooking course that is hosted solely on WhatsApp. They intended to make a personal connection with clients of all ages, encourage them along their gastronomic adventures, and teach them how to make delicious dishes with very few ingredients using as few steps as possible.
Klook: WhatsApp Marketing Campaign
Klook an online travel company concluded that using WhatsApp would boost client happiness and customer retention. As a result, the firm structured its marketing approach on the dissemination of notifications and updates regarding bookings.
Klook always looked out for the best interests of its customer base and searched for the communication method that offered the most incredible amount of convenience. The decision was made to go with WhatsApp because of the firm’s massive user base in the Asia-Pacific region. The app is quite popular in this part of the world.
Visitors to the travel platform’s website and app were allowed to sign up for WhatsApp alerts, which included order notifications and reminders. As a direct consequence of this, it was discovered that the opt-in rate for WhatsApp’s push notifications was 63% greater than that of the Klook app’s push notifications. The percentage of returning customers has increased by forty per cent.
Adidas: For addressing The Concerns of Its Customers
To promote their new line of shoes, the athletic wear manufacturer Adidas employed the messaging app WhatsApp. The company decided to cater to a certain subset of consumers (amateur football players) and assist them in solving the challenges that they face.
Problems with equipment and other obstacles are not uncommon for football teams. Some participants may bail on a game right up to when it starts, and there might not be anyone to take their place. WhatsApp was used by Adidas to make an offer to recruit a replacement. All that is required of you is to send a message to a WhatsApp hotline, in which you must include pertinent facts on the game. Adidas will send a professional football player of the highest calibre to your game.
Even though the campaign only ran for six days and was directed at a specific demographic, it nevertheless managed to achieve remarkable results. In particular, Adidas received a lot of attention from various football publications, shopping websites, and blogs, among other places.
BookMy Show: The Ability to Share M-Tickets with Others via Real-Time Alerts
Every day, thousands of people use BookMyShow to purchase tickets for various events, including movies, plays, live acts, and more. Initially, the platform informed clients about their transactions via email and text. On the other hand, it began disseminating the M-Ticket over WhatsApp; this ticket includes a QR code that facilitates the audience’s entry into the theatre.
BookMyShow collected data and began cross-selling by providing discount coupons and other items and services from partner companies, making this campaign one of the top WhatsApp business examples.
Flipkart: A Private Shopper
An Indian e-commerce startup, Flipkart Private Limited, has broadened its product offerings to include food, staples for the house, lifestyle goods, and gadgets. Today, Flipkart is one of India’s most critical online marketplaces, and it competes with Amazon, the market leader worldwide.
It was important for Flipkart to generate buzz about its approaching “Big Billion Days” of online sales, during which the company intended to reach the most people possible and have their full attention. What is a better way to cut through the marketing noise than using WhatsApp, which drives significant interaction and conversions?
Flipkart used an appealing method to establish an instant connection with its customer base to make the campaign more engaging. It designed an interactive dialogue based on India’s popular television quiz programme, KBC. They built rich-media conversations by utilising the many types of interaction that WhatsApp provides, such as photographs, audio, videos, and emoticons.
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Conclusion
Over two billion people use WhatsApp monthly, and another fifty million utilise it for their businesses. The likelihood of successfully connecting with audiences via WhatsApp marketing is high. Instead of focusing just on making sales of goods and services, the WhatsApp Marketing Campaign Examples approach emphasizes developing personal connections with users and maintaining lasting bonds. Emotional brand connections convert leads to long-term consumers.
The first thing you need to do when developing a marketing plan for WhatsApp is to determine your goals. These objectives might be as straightforward as aiming to raise consumers’ brand knowledge by 35% or achieve a 10% higher monthly sales volume.
