As a Shopify store owner, you’re always looking for ways to boost customer engagement and drive repeat sales. One of the best ways to do this is by offering a seamless customer account page experience. Customer accounts allow users to manage orders, easily log in with social login options, and access features like wishlists and loyalty programs.
In 2024, Shopify apps designed for customer accounts have evolved to include a wide range of features—from reorder buttons to advanced customer portals that can increase customer retention. This article will explore the best Shopify apps for customer accounts, focusing on their functionality, ease of integration, and how they can help you boost your Shopify store engagement and sales.
Shopify is the third-largest online retailer in the U.S., behind Amazon and eBay.( Source )
Key Features to Look for in Shopify Apps for Customer Accounts
When selecting a Shopify app for your customer accounts, it’s essential to know what features will give your customers the best experience. Here are some of the most important aspects you should look for:
1. Customizable Customer Account Page
Every store owner wants their customer account page to match their brand. Look for apps that allow you to customize the account dashboard, letting you tweak everything from layout to the content customers see, ensuring it aligns with your store design. A well-set-up customer account page can enhance the user experience and make your Shopify store stand out.
2. Social Login
Offering social login options (Google, Facebook, and more) makes it easier for customers to create accounts or log in without a password. This simplifies the login process, eliminates the hassle of lengthy registration forms, and helps convert guest shoppers into account holders.
3. Loyalty Program Integration
Most Shopify apps for customer accounts now come with loyalty program integration. This includes offering points for purchases, rewards programs, and exclusive discounts to encourage customers to return. Customer loyalty is crucial for driving repeat purchases, so ensuring the app includes a loyalty and rewards system is a big plus.
4. Wishlist Functionality
An essential feature in modern customer accounts, wishlists allow customers to save their favorite products for later. This feature can increase sales and improve customer retention as it keeps customers engaged even when they aren’t ready to purchase immediately.
5. Seamless Integration with Other Apps
Look for apps that easily integrate with tools you’re already using, like Klaviyo, Recharge, or other marketing automation and CRM apps. Apps that offer easy integration provide a smoother experience for both the merchant and the customer, making it easier to manage customer interactions and data.
6. Enhanced Security Features
Security is critical for customer accounts, so opt for apps that offer features like two-factor authentication and email verification. This protects customer data and gives your users confidence when interacting with your store.
Read More:The 5 Best Shopify Apps for Product Registration
Top 8 Shopify Apps for Customer Accounts in 2024
In 2024, there are many Shopify apps available that can enhance your customer accounts, offering a wide range of features from social login to loyalty programs. Here’s a detailed look at the top nine Shopify apps for customer accounts that can help you improve customer engagement, retention, and overall user experience on your store.
1. Flits – Best for Enhanced Customer Accounts
- Key Features: Flits allows you to create a customizable customer account dashboard, featuring wishlists, social login, and a robust rewards program. It also enables customers to quickly reorder past purchases, view recently viewed products, and manage their customer profile effortlessly.
- Why Choose It: With its clean, user-friendly interface and the ability to integrate store credits and loyalty systems, Flits makes it easier for merchants to drive customer engagement and sales.
- Best For: Store owners looking to create a seamless, all-in-one customer experience.
2. Customer Accounts Concierge
- Key Features: This app stands out for its comprehensive customer portal, featuring social login, wishlist creation, and a secure customer profile page. It also integrates advanced security measures like two-factor authentication and customer support for smooth issue resolution.
- Why Choose It: Perfect for store owners who want a higher level of security combined with great flexibility in account management.
- Best For: Shopify stores needing top-notch security while offering social login options.
Read More:9 Best Shopify Tax Apps
3. Customer Accounts Hub
- Key Features: A customizable customer account page app with deep integration into over 78 Shopify apps, including Klaviyo and Recharge. It offers loyalty programs, custom fields for customer data collection, and smooth integration for a dashboard experience that enhances customer retention.
- Why Choose It: Great for merchants who use multiple apps and want to provide a holistic experience for their customers.
- Best For: Larger Shopify stores with a need for multiple app integrations.
4. Magefan Login as Customer
- Key Features: This app enables your support team to log in as a customer, helping troubleshoot customer requests directly. It’s an excellent tool for offering exceptional customer support and solving account issues efficiently.
- Why Choose It: Offers direct customer engagement and real-time support solutions by allowing teams to step into customers’ shoes.
- Best For: Shopify stores that prioritize superior customer service.
Read More:10 Best Shopify Accounting Apps
5. Reputon Customer Reviews
- Key Features: Automates customer review collection through integration with Google and Facebook, making it easier for you to gather and display reviews, while offering features like review follow-ups and widgets.
- Why Choose It: Builds trust and credibility by showcasing real customer feedback.
- Best For: Store owners focused on customer trust and increasing reviews.
6. Growave – Loyalty and Wishlist
- Key Features: Growave is an all-in-one app that integrates loyalty programs, wishlist functionalities, and customer reviews into your Shopify store. It offers features like back in stock notifications and social login.
- Why Choose It: Growave simplifies customer interactions by combining essential engagement tools into one app.
- Best For: Merchants looking to increase customer loyalty through personalized experiences.
Read More:Top 8 Best Shopify Bulk Product Editor Apps – Shopify App Store
7. Customer Fields by Helium
- Key Features: This app gives you the ability to create custom registration forms and collect valuable customer data, helping you design a more personalized shopping experience. It also offers customer account page customization.
- Why Choose It: If gathering and managing detailed customer information is important for your business, this app excels in that area.
- Best For: Stores that require advanced customer data collection.
8. Instafeed – Social Proof & Shoppable Instagram Feed
- Key Features: Adds shoppable Instagram posts to your customer account dashboard, keeping your store’s content fresh and engaging. The featured images gallery can help create social proof, converting customers via user-generated content.
- Why Choose It: Instafeed lets you leverage social media to create a more engaging shopping experience, directly impacting sales.
Read More:11 Best Shopify Operations Apps – Top Shopify Apps in the Store
How to Choose the Right Shopify App for Customer Accounts (Expanded)
1. Customization Options
Your brand is unique, so your customer account page should reflect that. Look for apps that offer customization features, allowing you to modify the design, layout, and widgets of the account dashboard to suit your store’s identity. Customizable apps like Flits and Customer Accounts Hub enable you to craft a customer portal that aligns with your store’s aesthetic and functionality needsBest For: Stores focusing on social media engagement through visual content.
2. Loyalty and Rewards Integration
A good loyalty program can significantly boost customer retention and repeat purchases. Choose an app that integrates loyalty programs directly into the customer’s dashboard, offering points or rewards for purchases, referrals, or interactions. Apps like Growave and Flits excel in providing comprehensive loyalty and rewards systems that keep customers coming back.
3. Wishlist Functionality
Offering a wishlist feature is another excellent way to improve the shopping experience and encourage future sales. Wishlists let customers save their favorite products, revisit them, and complete their purchase when they’re ready. Apps like Froonze and Growave provide seamless wishlist integration into the customer account page.
4. Social Login for Easy Access
Simplifying the login process is essential for reducing friction during account creation. Social login options allow customers to log in using their social media accounts like Google or Facebook. This not only speeds up the login process but also reduces cart abandonment. Look for apps that provide one-click login for a smooth experience, such as Customer Accounts Concierge.
5. Integration with Other Shopify Tools
Your customer account app should seamlessly integrate with other tools and apps you’re using, such as Recharge for subscriptions, or Klaviyo for email marketing. This ensures a unified experience and better data management. Customer Accounts Hub is known for its deep integration with other Shopify apps, making it ideal for store owners who rely on multiple tools.
6. Security Features
Customers expect their data to be secure, so make sure the app offers robust security features like two-factor authentication or email verification. Apps like Customer Accounts Concierge focus on providing a secure customer portal, giving both you and your customers peace of mind.
7. Customer Support Features
For stores that handle complex orders or customer inquiries, having strong customer support features is essential. Apps like Magefan Login as Customer allow your support team to log in as the customer, resolving issues faster and more effectively. This is an invaluable feature for boosting customer loyalty and satisfaction.
FAQs on Shopify Customer Accounts Apps
Do I need customer accounts for my Shopify store?
Having customer accounts isn’t mandatory for every Shopify store, but it’s highly beneficial for boosting customer retention and creating a more personalized shopping experience. Customer accounts allow users to reorder, track purchases, and interact with features like wishlists and loyalty programs, which can increase repeat purchases and foster customer loyalty.
Can I offer loyalty programs without requiring customers to log in?
While some loyalty programs allow guest participation, most of the advanced features require a login. When customers create accounts, it’s easier to track their behavior, reward them for repeat purchases, and offer personalized experiences, improving customer engagement.
How does social login improve the customer experience?
Social login options, like those available with apps such as Flits and Customer Accounts Concierge, simplify the account creation process. Customers can log in using their social media accounts like Facebook or Google, reducing friction and making it easier for them to interact with your store. This helps increase the number of registered users and reduces the chance of cart abandonment.
What is the best app for managing customer wishlists?
For wishlist management, apps like Growave and Froonze provide seamless wishlist functionality that lets customers save their favorite products, track availability, and even get back-in-stock notifications. This feature enhances the shopping experience by helping customers keep track of items they plan to purchase later.
Can I manage customer support directly from the customer’s account?
Yes, some apps like Magefan Login as Customer allow your support team to log in to a customer’s account directly to resolve issues related to orders, passwords, or purchases. This feature can significantly streamline customer support and improve overall customer satisfaction by quickly addressing customer requests
What kind of data can I collect from customer accounts?
Using apps like Customer Fields by Helium, you can collect detailed customer data during account registration or checkout, including custom fields tailored to your business. This helps with personalization, targeted marketing, and improving your customer profile for future campaigns
Conclusion
Customer accounts are essential for boosting customer loyalty and enhancing the shopping experience on your Shopify store. By choosing the right Shopify app for customer accounts, such as Flits for all-in-one functionality or Magefan for advanced customer support, you can offer a seamless and engaging experience that helps increase repeat purchases and build stronger customer relationships. Try out different apps to see which ones best fit your store’s needs and start boosting customer engagement and sales today.
