Capturing emails is one of the most effective ways to grow your Shopify store. Why? Because it allows you to stay in touch with your visitors, convert them into customers, and even bring back those who abandoned their carts. But the big question is, what are the best tools to capture emails on Shopify?
There are many apps out there, but not all of them offer the features or ease of use you need. In this article, we’ll cover 9 of the best Shopify email capture apps, breaking down their key features, integrations, and pricing. Whether you’re just starting or running an established store, these apps will help you grow your email list, engage your audience, and ultimately, boost sales.
28% of all eCommerce sites in the U.S. use Shopify, making it the most popular platform in the country. (source)
Why Email Capture is Critical for Shopify Stores
Email marketing is one of the highest ROI-generating channels for eCommerce stores, but it all starts with one thing—capturing emails. For Shopify store owners, building an email list is crucial for several reasons:
Direct communication with potential customers:
- Once you have a visitor’s email, you have a direct way to reach them with promotions, product launches, and updates, even if they don’t buy on their first visit.
Increase conversions:
- Capturing an email allows you to nurture leads through welcome emails, product recommendations, and abandoned cart reminders. These strategies can convert visitors into paying customers over time.
Recover lost sales:
- Abandoned cart emails are known to recover a significant amount of lost revenue. With the right email capture app, you can trigger automated follow-ups, reminding customers to complete their purchases.
Long-term customer relationships:
- Email marketing isn’t just for short-term gains. It helps you build lasting relationships with customers, which drives repeat purchases and brand loyalty.
Cost-effective:
- Compared to paid ads, email marketing is much cheaper. Once you’ve captured emails, sending regular newsletters or automated sequences costs next to nothing. Plus, you’re reaching people who already showed interest in your store.
Ultimately, building an email list gives you control over your audience and marketing strategy. Without the right tools to capture emails, you’re leaving money on the table.
9 Best Shopify Email Capture Apps
1. Privy
Introduction:
Privy is one of the most popular email capture tools for Shopify, offering various types of pop-ups and forms to help store owners convert visitors into subscribers.
Key Features:
- Pop-ups, banners, and flyouts
- Exit-intent pop-ups
- A/B testing for forms
- Integration with Mailchimp, Klaviyo, and other email marketing platforms
- Built-in email automation for welcome series and cart recovery
Pros:
- Easy to set up with Shopify
- Extensive customization options
- Offers detailed analytics for optimizing campaigns
Cons:
- The free plan is limited in features
- Can become pricey as your list grows
Pricing:
- Free plan available (up to 100 email contacts)
- Paid plans start at $15/month
Rating: 4.6/5 ⭐
User Review:
“Privy is super easy to use, and we saw an increase in email signups within the first week. The automation features saved us a ton of time.” – Sarah L.
2. OptinMonster
Introduction:
OptinMonster is a powerful lead generation tool that helps Shopify store owners capture emails through highly customizable pop-ups and forms.
Key Features:
- Drag-and-drop builder for forms
- Exit-intent technology
- Geolocation targeting
- Integration with most email marketing platforms
- Mobile-friendly forms
Pros:
- Advanced targeting options
- A/B testing for different opt-ins
- Detailed analytics to track performance
Cons:
- Lacks direct Shopify integration (requires additional setup)
- More expensive than some alternatives
Pricing:
- Starts at $9/month (Basic)
- Higher plans for advanced features
Rating: 4.4/5 ⭐
User Review:
“The advanced targeting options allowed us to show the right message to the right customer at the right time. We’ve increased our conversion rate by 20% since using OptinMonster.” – James M.
3. Klaviyo
Introduction:
Klaviyo is more than just an email capture app; it’s a full-featured email marketing platform tailored for eCommerce. It offers sophisticated tools for building and automating email campaigns.
Key Features:
- Pop-ups and forms to capture emails
- Email automation for welcome sequences, abandoned carts, and more
- Advanced segmentation
- Deep Shopify integration
Pros:
- Highly customizable automations and segmentation
- Built-in email marketing features
- Excellent Shopify integration
Cons:
- Can be complex for beginners
- Pricing can be steep for larger lists
Pricing:
- Free for up to 250 contacts
- Paid plans start at $20/month
Rating: 4.5/5 ⭐
User Review:
“Klaviyo is the best platform for growing your email list and driving revenue with email marketing. The automation is incredibly powerful.” – Emily R.
4. Justuno
Introduction:
Justuno is a conversion optimization suite that helps Shopify stores capture emails, drive sales, and enhance on-site engagement.
Key Features:
- Exit-intent pop-ups
- Gamified opt-ins (spin-to-win)
- Behavioral targeting and segmentation
- Built-in analytics and A/B testing
Pros:
- Gamification tools increase engagement
- Advanced targeting and personalization features
- Integration with various marketing tools
Cons:
- Slight learning curve due to the number of features
- Pricey for smaller stores
Pricing:
- Free plan available (limited features)
- Paid plans start at $29/month
Rating: 4.7/5 ⭐
User Review:
“We love the gamified pop-ups. They’ve really helped us increase our email signups and boost engagement on the site.” – Alex T.
5. Poptin
Introduction:
Poptin is a pop-up and form builder that helps Shopify store owners capture more leads and grow their email lists with various opt-in formats.
Key Features:
- Exit-intent pop-ups
- Floating bars and full-screen overlays
- Customizable templates
- Integration with Shopify and major email platforms
Pros:
- Simple drag-and-drop editor
- Great customer support
- Affordable for small businesses
Cons:
- Limited advanced features
- Templates can feel basic
Pricing:
- Free plan available
- Paid plans start at $19/month
Rating: 4.8/5 ⭐
User Review:
“Poptin helped us capture emails without being intrusive. It’s very easy to set up, and the customer support is fantastic.” – Rachel P.
6. Wheelio
Introduction:
Wheelio is a gamified email capture tool that uses a spin-to-win wheel to engage visitors and encourage them to subscribe to your list.
Key Features:
- Gamified opt-ins (spin-the-wheel)
- Customizable campaigns
- Mobile-friendly design
- Integration with email platforms like Klaviyo and Mailchimp
Pros:
- Increases engagement with gamification
- Highly customizable
- Works well on mobile
Cons:
- Limited to gamified opt-ins
- Could feel gimmicky for some brands
Pricing:
- Starts at $14.92/month
Rating: 4.9/5 ⭐
User Review:
“Our email sign-ups skyrocketed after we started using Wheelio. Customers love the interactive approach.” – Lisa M.
7. Omnisend
Introduction:
Omnisend is a complete email marketing automation platform with excellent Shopify integration, allowing you to capture leads and automate your email marketing campaigns.
Key Features:
- Pop-ups and forms
- Email automation for abandoned carts, welcome series, and more
- SMS and email marketing in one platform
- Pre-built workflows
Pros:
- Great for stores looking to combine email and SMS marketing
- Robust automation features
- Affordable pricing
Cons:
- The interface can be a bit overwhelming for beginners
- Limited customization in the free plan
Pricing:
- Free plan available (up to 500 emails/month)
- Paid plans start at $16/month
Rating: 4.7/5 ⭐
User Review:
“Omnisend is great for email automation and growing your list. We love that it also has SMS marketing built in.” – Matt S.
8. MailMunch
Introduction:
MailMunch is a popular tool for creating forms and landing pages designed to help eCommerce stores capture more emails.
Key Features:
- Multiple form types (pop-ups, embedded forms, banners)
- Drag-and-drop builder
- Exit-intent and timed pop-ups
- Integration with major email platforms
Pros:
- Free plan available
- Simple to use for beginners
- Wide range of form options
Cons:
- Limited advanced features
- Some integrations require a paid plan
Pricing:
- Free plan available
- Paid plans start at $12.99/month
Rating: 4.4/5 ⭐
User Review:
“MailMunch is easy to set up and perfect for small stores. We’ve seen a steady increase in our email list since using it.” – Adam J.
9. Wisepops
Introduction:
Wisepops is a versatile email capture app with powerful targeting and design features, ideal for Shopify stores that want to capture more leads without sacrificing brand style.
Key Features:
- Fully customizable pop-ups and banners
- Behavioral triggers (exit-intent, time on page, etc.)
- Integration with major email platforms
- Advanced targeting
Pros:
- Highly customizable for designers
- Excellent targeting options
- Strong analytics features
Cons:
- Steeper learning curve
- Higher cost compared to others
Pricing:
- Starts at $49/month
Rating: 4.6/5 ⭐
User Review:
“Wisepops allowed us to build beautiful pop-ups that fit our brand perfectly. It’s great for stores looking for more design control.” – Mark B.
How to Choose the Best Email Capture App for Your Store
With so many great options, it can be tough to figure out which email capture app is the right fit for your Shopify store. To make the decision easier, here are some factors to consider when choosing the best tool for your needs:
1. Store Size and Traffic
- Smaller Stores or New Shops: If you’re just starting out, you might not need all the advanced features right away. Look for tools like Poptin or MailMunch, which offer robust free plans and affordable paid options. These apps provide all the basics you need to get started, like pop-ups, banners, and form customization, without breaking the bank.
- Medium to Large Stores: For stores with more traffic or those looking for advanced features, consider Privy, Justuno, or Omnisend. These apps offer more targeting options, automations, and segmentation features, which can help you maximize your email capture efforts as your business scales.
2. Budget
- If you’re working on a tight budget, look for apps that offer a free plan or affordable entry-level pricing. Apps like Privy and Sumo offer free versions with limited features, but they can still help you get started.
- For more comprehensive solutions, apps like Klaviyo and Omnisend are worth the investment as they combine email capture with powerful automation and segmentation features, which can save you money in the long run by improving conversions and customer retention.
3. Level of Customization
- If you want an app that lets you fully customize your pop-ups and forms to fit your brand, Wisepops and Sleeknote are great options. Both offer highly customizable designs, allowing you to create forms that perfectly match your store’s aesthetics.
- If customization isn’t your top priority and you prefer pre-built templates, Poptin and MailMunch provide simple drag-and-drop editors that make it easy to create effective forms without much design work.
4. Advanced Targeting and Segmentation
- For stores that want to show personalized messages based on visitor behavior, OptinMonster and Justuno offer some of the most advanced targeting options. You can set up pop-ups that only appear under certain conditions, like exit intent, time on page, or geolocation. This allows you to capture leads more effectively based on where users are in their buying journey.
5. Gamification
- If you want to engage visitors with gamified pop-ups, Wheelio is the clear winner. Its spin-to-win format grabs attention and makes the email sign-up process more interactive, which can significantly boost conversions, especially during sales or holiday promotions.
6. Integration with Email Marketing Tools
- For seamless integration with your existing email marketing platform, check which apps connect easily with tools like Klaviyo, Mailchimp, or Omnisend. Most of the apps on this list offer integrations, but if email marketing automation is critical to your workflow, consider Klaviyo, Omnisend, or Privy, as they offer deeper integration and built-in email marketing features.
What to Look for in a Shopify Email Capture App
Not all email capture apps are built the same, and it’s important to choose the one that fits your store’s needs. Here are the key features to look for when evaluating which Shopify email capture app is best for your store:
Seamless Shopify Integration
First and foremost, the app should integrate smoothly with your Shopify store. It should allow you to easily add pop-ups, banners, and forms without requiring extensive coding or technical knowledge.
Customization Options
Your email capture tool should be highly customizable to match your store’s branding. Look for apps that offer a variety of templates for pop-ups, slide-ins, or banners. The ability to customize the design, text, and call-to-action is essential to make sure the app fits seamlessly into your site.
Mobile Responsiveness
Many shoppers visit Shopify stores from their mobile devices. Make sure the app you choose works well on both desktop and mobile, ensuring the email capture forms don’t disrupt the user experience on smaller screens.
Targeting and Triggers
Advanced targeting options are key to capturing emails effectively. Some apps offer exit-intent pop-ups (when users are about to leave), time-based triggers, or scroll depth triggers. The more sophisticated the targeting options, the more likely you’ll be able to capture high-quality leads.
Integration with Email Marketing Platforms
After capturing emails, you’ll want to send welcome sequences, promotional emails, and newsletters. Make sure the app integrates with your email marketing platform, such as Klaviyo, Mailchimp, or Omnisend, so you can automatically add new subscribers to your campaigns.
Automation and Segmentation
Look for apps that offer built-in automation, such as sending a welcome email series as soon as someone subscribes. Advanced features like segmentation allow you to personalize emails based on user behavior, making your campaigns more effective.
Analytics and A/B Testing
To optimize your email capture strategy, it’s important to have access to data. Look for apps that provide analytics on how your forms are performing—conversion rates, traffic sources, and more. Some apps even allow A/B testing so you can see which version of a pop-up or form performs better.
Pricing and Scalability
Many email capture apps offer free versions, but as your store grows, you may need to upgrade to a paid plan for more features. Evaluate whether the app fits your budget, and consider the value it provides in terms of features and scalability.
Case Studies or Success Stories
Here are two success stories from Shopify stores that have seen significant results using some of the email capture apps mentioned in this article.
Case Study 1: Wheelio – Boosting Engagement with Gamified Opt-Ins
Store Overview:
A Shopify fashion store, “Urban Style Wear,” was struggling to engage visitors and grow their email list despite running multiple marketing campaigns. Most of their visitors left without providing their emails, and traditional pop-ups weren’t grabbing attention.
The Solution:
They decided to implement Wheelio, the gamified email capture app that uses a “spin-to-win” pop-up to engage visitors. Within the first few weeks, they offered a small discount in exchange for email signups using Wheelio’s fun, interactive format.
Results:
- 65% increase in email signups within the first month
- 30% boost in sales as customers redeemed their spin-to-win discounts
- Visitors stayed on the site longer, interacting with the gamified pop-up
Store Owner’s Feedback:
“Wheelio’s spin-the-wheel format gave us a fun way to engage with customers. The app is simple, but the results are incredible. It quickly became our best-performing lead capture tool.” – Ryan J., Owner of Urban Style Wear
Case Study 2: Privy – Recovering Abandoned Carts
Store Overview:
A Shopify beauty brand, “Glow & Radiance,” noticed a high cart abandonment rate. They were losing potential sales due to customers leaving without completing their purchases. They wanted an easy way to capture emails before customers left the site and follow up with abandoned cart reminders.
The Solution:
They chose Privy for its exit-intent pop-ups and abandoned cart email automation. They set up a simple exit-intent pop-up that appeared when users were about to leave the site without completing their order. Visitors were offered a 10% discount in exchange for their email address.
Results:
- 40% increase in cart recovery through follow-up emails sent by Privy
- 25% increase in email signups
- 15% boost in overall revenue from recovered sales
Store Owner’s Feedback:
“Privy’s exit-intent pop-ups and abandoned cart emails have helped us recover so many lost sales. The automation saved us a lot of time, and the setup was very straightforward.” – Jenna T., Founder of Glow & Radiance
FAQs
What is the easiest email capture app for beginners on Shopify?
Apps like Poptin and MailMunch are great for beginners. They offer easy drag-and-drop builders and ready-made templates, allowing even non-technical users to set up pop-ups and forms quickly without much hassle.
Which email capture app is best for stores with high traffic?
For larger stores with higher traffic, Justuno and OptinMonster are excellent choices. Both offer advanced targeting and segmentation, which is crucial for high-traffic stores that want to show personalized messages to different user segments.
Can these apps help automate email campaigns after capturing emails?
Yes, many of these apps integrate with email marketing platforms like Klaviyo, Omnisend, and Mailchimp, allowing you to automate welcome sequences, abandoned cart reminders, and other campaigns once emails are captured.
Are there free options available for small stores?
Absolutely! Several apps like Privy, MailMunch, and Sumo offer free plans that are great for small stores just starting out. These plans often come with limitations on features or the number of contacts, but they’re more than enough for basic email capture needs.
Do I need coding skills to use these email capture apps?
No, most of the apps listed in this article are designed to be user-friendly and don’t require any coding knowledge. Tools like Poptin, Sleeknote, and Privy come with drag-and-drop builders that make form creation and customization easy.
How can I increase the conversion rate of my pop-ups?
You can increase your pop-up conversion rates by using targeted triggers (such as exit-intent or scroll depth), offering incentives like discounts or free shipping, and ensuring your forms are mobile-friendly. Apps like OptinMonster and Justuno offer advanced targeting features to help with this.
Are these apps mobile-responsive?
Yes, most email capture apps are designed to work on both desktop and mobile devices. Apps like Sleeknote and Wisepops place a strong emphasis on mobile responsiveness to ensure a seamless experience for users across devices.
Conclusion
Choosing the right email capture app for your Shopify store depends on your specific needs—whether you’re a small store looking for a free and simple solution, or a larger store needing advanced targeting and automation. Apps like Privy and MailMunch offer fantastic starting points for smaller stores, while Justuno, OptinMonster, and Klaviyo cater to stores with more advanced requirements.
No matter which app you choose, capturing emails is a crucial step in building your customer base and driving more sales. By using pop-ups, forms, and exit-intent tools, you’ll be able to grow your email list, nurture leads, and bring back potential customers who might otherwise have left your store.
Take the time to explore these apps, try them out, and find the one that best suits your business needs. With the right tool in place, you’ll be well on your way to boosting conversions and building lasting relationships with your customers.
