Updated : Apr 10, 2024
16 Mins Read

7 Best Practices for E-commerce Email Marketing

Reviewed By :

Drashti bhadesiya

7 Best Practices for E-commerce Email Marketing

Customer Support Software That covers all Your Business needs

  • Ai Assist
  • Ai Inbox + Helpdesk
  • Live Chat
  • Ai Chatbot
  • Automations
  • Knowledge Base
  • Shared Inbox
Table of content

Are you dreaming of taking your business to the next level? Get ready to explore the exciting realm of ecommerce email marketing best practices and learn the top strategies that can supercharge your business growth.

This article is packed with expert advice and tried-and-true techniques that will help you fine-tune your email marketing efforts. You’ll get tips on everything from writing eye-catching subject lines to personalizing your emails for increased engagement.

Get set to learn how to create deeper connections with your audience through email marketing. So, are you prepared to learn the ins and outs of effective email marketing and give your business a significant boost? Then, let’s get started.

Key Takeaways

  1. Introduction to Ecommerce Email Marketing: Elevate your business with powerful email marketing strategies.
  2. Crafting Irresistible Subject Lines: Learn how to grab attention with compelling subject lines.
  3. Personalization Techniques: Discover how to make your emails more personalized for increased engagement.
  4. Building Stronger Relationships: Strategies for developing deeper connections with your audience through email.
  5. Mastering Email Marketing: Gain expertise in effective email marketing techniques for significant business growth

What Is E-Commerce Email Marketing?

So, you want to know about e-commerce email marketing? Well, it’s a brilliant strategy that lets businesses send promotional messages directly to their potential and existing customers. The goal? To boost sales, engage customers, and build loyalty. You see, email marketing is a key part of successful e-commerce campaigns nowadays.

Imagine being able to connect with a massive audience, showcasing your products, and offering personalized suggestions. That’s what email marketing does, and it does it in a way that doesn’t break the bank.

The real magic happens when businesses use well-thought-out email templates and clever marketing campaigns. This way, they can effectively chat with their email subscribers and nurture leads.

Think about the last email that made you click. The design probably played a big part in grabbing your attention, right? Using mobile-responsive templates and your brand’s unique elements can help maintain a professional, branded look.

And let’s not forget about analytics. These provide useful data regarding what subscribers are interested in and how well the campaign is performing. This means businesses can tweak their email marketing efforts over time for even better results.

7 Ecommerce Email Marketing Best Practices That Boost Your Sales

If you’re aiming to ramp up your sales through email marketing, there are a few key tips you should bear in mind.

A warm welcome email to fresh subscribers sets the stage for a great rapport from the get-go. Also, steer clear from using a no-reply email address as it tends to put a damper on interaction from your subscribers.

Spicing up your emails with a dash of personal touch would make them more appealing and engaging for each recipient. In addition, penning your emails in a friendly, chatty tone helps to bond with your audience.

Lastly, jazzing up your subject lines and preview text can catch the eye and spark curiosity. When you put these tips into action, you’re setting the stage for a successful drive of sales through your email marketing efforts.

1. Send a welcome email

Hey there and welcome! We’re thrilled to have you on board. Have you heard about the impact of welcome emails? It’s quite something! They can make a difference when it comes to getting the attention of new subscribers and driving sales.

Let’s talk numbers. Welcome emails have an impressive open rate of 82%, and here’s the kicker – they can raise your revenue by a whopping 320% compared to your regular sales emails. So, sending that initial hello to your subscribers is pretty important.

Think of it as setting the stage for all the interactions to follow. It’s your chance to build a solid relationship right from the get-go, helping you win over loyal customers. You get to introduce your brand, spotlight your products or services, and offer valuable insights to newcomers.

And the result? You get subscribers who are more engaged and more likely to become repeat customers. Those who receive welcome emails are 33% more engaged with the brand. That translates to higher conversion rates and more growth for your business.

2. Avoid using a no-reply email address

So, you’re looking to pump up your sales with email marketing? That’s a fantastic idea! But, here’s a quick tip – don’t use a no-reply email address. Your customers appreciate being able to connect with a real person, and that can lead to more clicks and higher engagement. Do you know what happens if you use a no-reply email address? Your open rates could drop by 10%. It also puts a damper on open, friendly communication with your customers.

So, here’s how you can make your email marketing even better:

  • Use an email address that seems personal. This could make your response rate shoot up by an amazing 30%.
  • Show your customers that you trust them and want to build a relationship with them by allowing for open communication.
  • Try creating email campaigns that invite replies. This could increase customer engagement by a whopping 20%.
  • And finally, make your customers feel special and listened to by avoiding no-reply emails.

3. Personalize your emails

Personalizing your emails can be a game-changer for your business. Why? Well, it’s simple. Personalized emails tend to get more attention from recipients and yield better results. The numbers speak for themselves – emails that are personalized see a 29% increase in unique opens and a whopping 41% increase in unique clicks. That’s a significant improvement over generic, non-personalized emails.

So, what does this mean for you? By taking a little extra time to customize your emails for each recipient, you can greatly increase the chances of people paying attention to your message and engaging with your content. A lot of marketers – 74% to be exact – are convinced that personalization makes a big difference in customer engagement.

And there’s more. Personalized subject lines can bump up your open rates by 50%. Plus, transaction rates are six times higher with personalized emails. So, when you make your emails more personal, you’re not just getting people’s attention – you’re also boosting your chances of turning them into paying customers.

In a nutshell, personalizing your emails can be a powerful tool for improving customer engagement and getting better results from your email marketing efforts. Give it a try and see the difference it can make for your business.

4. Write casually and conversationally

Hey there,

Emails can be a great way to chat with your subscribers and make them feel involved with your business. You see, switching up your style from formal to a more laid-back, chit-chat kind of vibe can make a difference.

Let me tell you why:

  • Casual style: When your emails sound more like a friend talking, they’re less likely to be dismissed as just another ad.
  • Chatting away: By writing like you’re having a conversation, your emails become more inviting, and people are more likely to engage with what you have to say.
  • More clicks: Emails that feel like a chat instead of a sales pitch can get more people clicking on your links.
  • Realness equals engagement: When your emails sound like they’re from a real person, your subscribers are more likely to stick around.

5. Optimize your subject lines and preview text

Hey, let’s chat about your email marketing game. How much attention do you give to your subject lines and preview text? It’s worth noting that a whopping 35% of folks decide to open an email based purely on the subject line. Bet you didn’t know that, right? What’s more, if you add a personal touch to your subject lines, you could see a 26% rise in open rates. And let’s not even get started on emojis – those fun little symbols can skyrocket your open rate by 56%.

But hold on, it’s not all about the subject line. Your preview text is just as important. You’ll find that 90% of the best-performing emails don’t skip this part. Think of it as the perfect accompaniment to your subject line, giving your readers a heads-up on what to expect if they open your email. It’s like setting the stage for a great performance.

Now, you might be thinking, ‘How do I know what works best for my audience?’ Well, that’s where good old A/B testing comes in. Experiment with different subject lines and preview text and see what gets you the highest open rates. Chances are, you could see a 49% boost just by doing this.

6. Standardize the dimensions

Let’s chat about how we can spruce up the dimensions of your emails for the best possible display and a more enjoyable user experience. Here’s the scoop:

  • Try to keep your email width at about 600px. This way, your emails look great, whether they’re viewed on a laptop, tablet, or smartphone.
  • Let’s aim for an email height of about 2000px. This gives your readers a full view without having to scroll too much.
  • For the body text, a font size of 16px is a good rule of thumb. It’s easy on the eyes and makes for a pleasant reading experience.
  • Finally, try to leave a 30px space around your content. It keeps things neat and visually pleasing.

And that’s it! A few simple tweaks can go a long way in creating a more appealing and user-friendly email design.

Hey there, did you know adding a simple ‘view in browser’ link to your emails could seriously ramp up your sales? Yep, it’s true! There’s some interesting data out there that shows emails featuring a ‘view in browser’ option see an 18% increase in click-throughs and even a 5% increase in open rates. How cool is that?

But why does this work so well, you ask? Well, a ‘view in browser’ link makes your email accessible to everyone. This cuts down the chance of your email ending up in the spam folder. Plus, it shows your subscribers you’re all about transparency, and that’s a great way to build trust.

The best bit? This feature lets your subscribers choose to read your email in their web browser. This makes your content easier to read and interact with. So, with just this little tweak, you could see a boost in your email marketing success. Worth trying, right?

E-Commerce Email Templates

In the world of online shopping, the power of emails can’t be understated. They’re key tools for connecting with your shoppers and getting them to make a purchase. A well-crafted welcome email can set the mood for your brand and give a great initial impression. Then, if someone leaves items in their cart and forgets about them, a well-timed email can remind them to go back and finish their shopping.

And who doesn’t love being in the know about sales and special offers? That’s where discount emails come in. They’re perfect for keeping your customers updated and excited about any deals you might have.

Lastly, product recommendation emails are a fantastic way to personalize your customers’ shopping experiences. They offer a chance to highlight items your customers may find interesting based on their previous purchases or browsing history.

1. Welcome Email Template

Subject: Welcome to [Your Brand Name] Family! 🎉

Dear [Customer’s Name],

Welcome to the [Your Brand Name] family! We’re thrilled to have you on board and can’t wait to embark on this exciting journey together.

As our newest member, you’ve unlocked access to exclusive deals, the latest trends, and top-notch products that are just waiting to be discovered. We promise to only fill your inbox with goodness that sparks joy and inspiration.

Your Special Welcome Gift: Enjoy a 10% discount on your next purchase with us. Use code WELCOME10 at checkout. (Valid for the next 30 days)

Here’s to the beginning of a wonderful adventure filled with style, innovation, and lots of smiles. Keep an eye on your inbox for all the good stuff coming your way.

Thank you for choosing [Your Brand Name]. We’re so glad you’re here.

Warmest regards,

[Your Name]
Founder, [Your Brand Name]

2. Abandoned Cart Email Template

Subject: Forgot Something? Your Cart Misses You!

Hi [Customer Name],

We noticed you left some great finds in your cart. Can we help you make a decision? Here’s a quick reminder of what you’re missing out on:

[Product Image]
Product Name
Price: [Price]

Life’s too busy to let a good thing pass you by. So, we’re holding onto your cart for a little while longer.

🌟 Special Offer Just for You: Enjoy an extra 5% off your cart with the code: BACKFOR5. Valid for the next 48 hours only.

[Continue to Checkout Button]

Need help or have questions about your cart? Our team is here for you. Just hit reply to this email.

Warm wishes,
[Your Company Name]
[Contact Information]

3. Discount Email Template

Subject: Exclusive Offer: Get 20% Off This Week Only!

Email Body:

Dear [Customer Name],

As a token of our appreciation for your continued support, we’re excited to offer you an exclusive 20% discount on your next purchase. It’s customers like you that make [Your Company Name] special!

Use Code: 20OFFNOW
Hurry, this special offer is available until [Expiration Date].

[Shop Now Button]

Discover the latest additions to our collection and save on your favourite items. This is the perfect opportunity to treat yourself or someone special.

Thank you for being part of our community. Happy shopping!

[Your Company Name]
[Contact Information]

4. Product Recommendations Email Template

Subject: Just For You: Personalized Picks We Know You’ll Love

Email Body:

Hello [Customer Name],

Based on your recent visits, we’ve handpicked a selection of items just for you. Dive into our curated recommendations and discover what’s new and trending:

Product 1:
[Product Image]
[Product Name] | [Price]
[See Product Button]

Product 2:
[Product Image]
[Product Name] | [Price]
[See Product Button]

Product 3:
[Product Image]
[Product Name] | [Price]
[See Product Button]

Exclusive Offer: Use code LOVE15 for 15% off on our recommended products. Valid until [Expiration Date].

[Discover More Button]

We hope you find something you love. As always, if you have any questions or need assistance, feel free to contact us.

Best wishes,
[Your Company Name]
[Contact Information]

What Are The Types Of Emails Ecommerce Businesses Should Send?

You know what? Running an ecommerce business involves a wide array of emails you should be sending out to your clients. Let’s kick off with welcome emails – they’re your chance to make a fantastic first impression and pass on useful info to those who’ve just signed up.

Then there are transactional emails. Think of stuff like order confirmations and shipping updates – these build trust and keep people in the loop.

What about promotional emails? They’re all about highlighting new products, sharing discounts, or spreading the word about a sale.

Then there are behavioural emails. These bad boys can be tweaked and refined to match a customer’s actions or tastes.

And let’s not forget birthday emails, a way to celebrate your customers on their special day and maybe throw in a little something as a gift.

1. Welcome Emails

Hello and welcome! In the ecommerce world, first impressions truly matter, and that’s where welcome emails come into play. They’re not just emails – they’re the first step in building trust and a strong bond with new subscribers.

Let’s walk you through some things to ponder while you’re putting together your next welcome email series.

  • Grab their attention: With welcome emails seeing open rates as high as 86%, a catchy subject line and intriguing preview text can really make a difference.
  • Make it personal: People like to feel special. So, why not customize your welcome emails based on the interests and preferences of your subscribers?
  • Share what matters: Don’t miss this chance to introduce your brand, showcase your key offerings, and perhaps throw in a discount or incentive.
  • Clarity is key: Be upfront about what your subscribers should anticipate in your future emails. How often will they hear from you, and what kind of content will they get?

2. Transactional Emails

Let’s chat about why transactional emails are so crucial for online businesses, shall we?

Picture a customer making a purchase from your online store. Now, wouldn’t it be great if they received an email confirming their order? It’s a simple way to give them peace of mind and show your reliability. A follow-up email with shipping details and tracking information can also keep them in the loop, reducing the number of ‘Where’s my package?’ inquiries you get.

And let’s not forget about receipt and invoice emails. These aren’t just formalities, they’re legal documents that keep everything above board and transparent. Then there’s the joy of getting a delivery confirmation email. It’s a perfect opportunity to ask for customer feedback and reviews, which are super helpful for increasing your brand’s credibility and refining your offerings.

What happens if a customer isn’t happy and wants a refund or to return an item? No problem! Just send them a confirmation email to show you’re handling it. This not only reassures them but also helps keep your relationship positive.

3. Promotional Emails

If you’re running an online shop and are keen to ramp up those sales, you might want to think about using promotional emails. They’re a great way to pull in customers, increase your sales, and make your business really fly. Take a look at these four types of promotional emails that could give your online business a helping hand:

  • Abandoned Cart Emails: Don’t let potential sales slip away. With a conversion rate of 2.63%, you could claw back 15% of your lost revenue.
  • Up-Sell and Cross-Sell Emails: Why not suggest products that are similar to what customers are already looking at? You could see a conversion rate of 0.55%.
  • Promotional Offer Emails: Who doesn’t love a good deal? Send personalized emails to your customers offering discounts or showcasing high-value products.
  • Customer Loyalty and Re-Engagement Emails: Everyone likes to feel special. Exclusive promotions and loyalty programs can help strengthen your relationship with your customers.

4. Behavioral Emails

Hey there, we’re all about helping ecommerce businesses thrive, and one way to do that is through behavioral emails. These aren’t just any old emails, they’re tailored to your customers’ interests and habits, making your promotions feel personal and relevant.

Think about it, you’ve just bought something online and you get a thank you email from the company. It makes you feel appreciated, right? And what if they ask for your opinion or suggest other items you might like? It’s a win-win! They get feedback and possible repeat business, and you get to feel like a valued customer.

But there’s another type of email that can work wonders – the win-back campaign. Picture those customers who’ve drifted away over time. With a win-back email, you can reach out with a tempting offer or suggestion that might just bring them back into the fold.

5. Birthday Emails

Sending out birthday emails is a smart move for online stores, as it helps to keep customers interested, boosts sales, and makes customers feel more connected to your brand. Here’s what you should include in these emails:

  • Tailored offers: Why not create special offers based on what your customers like and what they’ve bought before? It’ll make their birthday treat feel even more special.
  • Freebies: Everyone loves a surprise, especially on their birthday! Why not give your customers a free gift to celebrate their special day?
  • Exclusive deals: Birthdays are a great excuse to spoil your customers with special deals or promotions, making them feel appreciated.
  • Thanking loyal customers: Birthday emails can also be a great way to say thank you to your most loyal customers by offering them some extra perks or rewards. It’s a great way to make them feel even more connected to your brand.

6. Holiday Emails

If you’re running an online business, the holiday season is a golden opportunity to jazz up your sales. So, how do you make the most out of it? Emails, my friend, emails. They’re the secret sauce to a booming holiday season.

Let’s kick things off with some fun holiday promotions. Send out emails offering cool discounts or specials that’ll make your customers want to hit that ‘Buy Now’ button.

Next, you’ve got to keep that excitement alive! Send out countdown emails that ignite a spark of urgency, making your customers think, ‘I’ve got to get this deal before it’s gone!’

Now, we all know shopping for gifts can be a headache, so why not lend a helping hand? Create personalized gift guides tailored to your customers’ tastes. It’s a sweet way to show you care about their needs and it’s sure to get them clicking.

Oh, and remember those customers who added items to their carts but never checked out? Give them a little nudge with a friendly reminder email. You’ll be surprised at how many sales you can recover.

Lastly, throw in some limited-time offers. These are like secret weapons, they tend to convert more sales than your usual promotions.

7. Upsell and Cross-Sell Emails

Boosting sales and engaging customers more effectively is something every ecommerce business strives for. A great way to do this is by using upsell and cross-sell emails in your marketing approach. These emails have shown to be quite successful in nudging customers to buy more and come back for repeat purchases.

Let me share with you four kinds of upsell and cross-sell emails that can give your business a real boost:

  • Emails sent after a purchase: Why not show your customers similar products to the ones they’ve just bought? It could motivate them to buy more.
  • Follow-up emails: Once a customer has made a purchase, you can send them an email promoting items that fall within the same category. This might inspire them to browse and buy more.
  • Receipt follow-up emails: These have a high opening rate, giving you a great chance to interact with your customers and suggest extra products or special deals.
  • Category follow-up emails: Showcasing related items from a particular product category can spark interest and lead customers to buy products that complement their initial purchase.

Implementing these types of emails into your marketing game plan can be a real game-changer, helping to boost sales and keep your customers engaged.

Conclusion: Emails are Important!

Email marketing serves as a pivotal channel for establishing new connections with first-time site visitors, reinforcing valuable relationships with returning customers, and revitalizing engagements with previous shoppers.

Here are the critical takeaways:

  • Email marketing deserves your focus as an impactful digital marketing tool.
  • Proficiency in crafting both commercial and transactional emails is essential.
  • Ensuring your emails are concise and compelling will amplify your marketing efforts.
  • A harmonious relationship between customer service and email marketing is vital. Stellar customer service can significantly improve your email open rates, while email provides a direct and personal way to communicate with your customers.

Achieving excellence in both areas is crucial for success. Incorporating Desku.io into your operations can enhance customer support, streamline response times, and deepen customer relationships, driving your business towards greater achievements.

Gaurav Nagani
Gaurav Nagani
As Founder & CEO of Desku.io, Gaurav has made a distinct mark in the customer support and ai bot field. His commitment to AI-enhanced solutions and his industry experience have been instrumental in modernizing customer service.

Rightly Planned For Customer Service Needs

It’s a fact! Desku is way ahead in terms of offerings and value.

No CC Required to try desku