Intercom vs Hubspot: A Comparison of Customer Service Platforms

Updated : Apr 24, 2024
15 Mins Read
Intercom vs Hubspot_ A Comprehensive Comparison of Customer Service Platforms

Intercom vs Hubspot: A Comparison of Customer Service Platforms

Customer Support Software That covers all Your Business needs

  • Ai Assist
  • Ai Inbox + Helpdesk
  • Live Chat
  • Ai Chatbot
  • Automations
  • Knowledge Base
  • Shared Inbox
Table of content

In the quest for effective customer service and management software, two leading platforms have consistently made waves in the market: Intercom and Hubspot. The aim of this detailed comparison of the two powerhouse platforms is to help technology companies reach an informed decision over which one to opt for and stress out the unique features, benefits and considerations that would prompt them to do so.

As such, there is a need to compare Intercom and Hubspot vis-à-vis variables like pricing, user-friendliness and integration capability to choose the better fit for your business’s customer service and engagement.

Understanding Intercom and Its Customer Service Approach

Key Takeaway :

Intercom and HubSpot are two leading customer service platforms that offer various features and capabilities for businesses to manage their customer interactions. While Intercom focuses on creating original customer service interactions based on live chat and AI chatbot, HubSpot Service Hub is all about great support experiences backed up with powerful CRM tools. Pricing, user-friendliness, and integration capability are some of the variables that businesses need to consider when choosing between the two platforms.


The customer service-based platform at Intercom is designed to instigate a live conversation with clients. The Engagement OS for ticketing, handling, tracking and routing customer enquiries facilitate a standout experience. Its conversational interface is intuitive to users and efficiently creates a natural flow of communication.

The Real-Time Messaging Advantage of Intercom

This emphasis on real-time messaging is of remarkable advantage to businesses that require prompt and efficient customer communication. Its characteristics are developed to create natural, continuous dialogues with clients via various channels to turn interactions into personalized experiences and stronger customer connections.

Intercom’s AI-Driven Customer Engagement and Ticketing

It uses AI-driven technologies that encourage customer engagement and simplifies the ticketing process. The AI features such as chatbots and automated responses are designed to factually explain intricate matters, offer explanations, and provide support at all times including the period without human agents.

✅ Automated greetings and responses

✅ Intelligent routing

✅ Customer interaction analysis

Intercom’s Suite and the Engagement OS for Businesses

Intercom rolls out Engagement OS to its entire suite; gives businesses analytics “using their language”. Comprised of Activating the base, Connecting with inquiries and enquiries, and Shipping Your Package suite. The suite drives customer engagement by providing a full-circle look at enquiries that have been converted to interactions all aimed at growing the business faster cost cost-effectively.

✅ Outbound messaging

✅ Customizable chatbots

✅ Seamless integration with CRM platforms

✅ Analytics and Reporting

Exploring HubSpot Service Hub and Its Feature Set

Hubspot 1

Based on this understanding, HubSpot Service Hub brings together all customer conversations or tickets and data into a visual dashboard that radicalizes support request management. The Service Hub is a strong part of the wider HubSpot suite as it creates an organized and tracked structure for customer issues from ticketing to feedback collection, thus improving relationships with customers.

Centralizing Customer Conversations with HubSpot

Essentially, HubSpot Service Hub centralizes customer conversations into one dashboard. Such centralization makes customer inquiries readily accessible for managing and processing, thereby promoting integrated and effective customer service.

Customizable Reporting and Analytics in HubSpot’s Arsenal

The analytics and reporting capabilities of HubSpot Service Hub are robust, enabling a business to customize its reports and collect customer data. This aspect improves service provision by revealing the customer interactions and feedback that is essential for planning and refinements of strategies.

HubSpot’s Extensive Customer Support Capabilities

The company’s ticket management, customer feedback tools and extensive knowledge base depict the sprawling support capabilities of HubSpot. This is combined with promoting increased customer loyalty, better customer service experiences and backing the platform’s reputation of enhancing customer relationship management.

The Pricing Battle: Intercom vs HubSpot Service Hub

The pricing battle intercom vs hubspot service hub 1
Pricing: hubspot

Price is an Important Consideration when Choosing between Intercom and HubSpot Service Hub. Intercom’s plans get quite complex and expensive with more seats & features, while HubSpot has straightforward pricing with options for all (including a free plan for small businesses/startups).

Comparing Basic and Advanced Plans for Both Platforms

Intercom has a tiered pricing plan, with a base plan at $74/month for two seats and custom plans beyond that. However, the bottom plan on HubSpot comes at $45/month for two users and it provides an opportunity to grow through professional and enterprise plans.

Assessing Value for Money: Additional Costs and Free Trials

Value for money must be evaluated according not just to the base price, but also to “additional payment” for additional seats or any other features and availability of a free trial. The incorporation of features such as AI bots and customer surveys makes Intercom a more expensive tool, while in contrast, HubSpot features a more transparent pricing structure that enables one to try out the software for free. In addition, HubSpot offers a free plan that is not part of Intercom’s offerings.

Intercom vs Hubspot: The Convenience of Use

The usability of the customer support platform is a major consideration when selecting the right platform for your business. Intercom and Hubspot are known for being one of the kinds that provide various levels of user experience or intuitiveness as far as customer support is concerned.

For instance, the Intercom has a simplified interface that makes all communication channels easier for users to leave chats and emails. Its smooth attributes enable businesses to adjust easily and concentrate on the provision of excellent customer support. However, HubSpot’s interface is cumbersome and not as friendly to navigate as that of Marketo. The adjustment period for Hubspot might be lengthier; hence, businesses have to consider the trade-off between its wide-ranging features and user-friendliness.

Customer Portal: Customer-support portals are ineffective without the customer portal. The solution allows customers to track ticket status; access knowledge bases and contribute to community discussions. The absence of a native customer portal is another differentiating factor between Intercom and Hubspot.

User Experience: User experience as a whole can have significant implications on your customer support heights. Compared to Hubspot, the intuitive design of Intercom may imply a smoother workflow that could make it simpler and more efficient, while the suite of tools with Hubspot may require a user to adapt over time to take advantage of all features.

Service Solutions: These two platforms have numerous customer support features, which range from different sizes of business. Though, there is a difference in the ease of navigation and adjustment time; businesses should consider the convenience of use when selecting appropriate systems to integrate into their customer support strategy.

Thus, the ability to use Intercom is very important in it differs from Hubspot. The two platforms excellently cover the user experience piece, with Intercom being easy to understand and learn whereas in onboarding, Hubspot’s interface is more detailed but could take a longer time. With these differences, companies should, therefore, take caution before selecting the platform by matching their desired needs with a given option so that they provide the best customer support experience.

Integrating with CRM Platforms: HubSpot and Intercom Compared

Integrating with crm platforms hubspot and intercom compared
Integration with crm platforms

One of the most valuable features for businesses looking to maintain a holistic view of customer interaction is that both Intercom and HubSpot can integrate with CRM. With these integrations, companies can harness their CRM data to initiate personalized engagements. It is key to know how such platforms as Hubspot CRM vs intercom look at CRM integration to compare them and the advantages of both.

Naturally, HubSpot Service Hub integrates with its CRM platform as part of the broader system. Such close integration makes it easier to centralize any customer interactions and data for efficient customer support. This additional taps into the suite of features provided by HubSpot which includes strong marketing and sales tools due to an interconnected association between CRM, and Service Hub with that platform.

However, Intercom has integrations with major CRM solutions in their marketplace for customers to synchronize data on the customer and enhance personalised engagements. Thus, organizations can leverage Intercom’s cutting-edge messaging and customer engagement in their preferred CRM system. In the end, Intercom’s openness in its CRM integration allows companies to integrate their existing CRM and a robust customer support/engagement platform.

To this end, by integrating your CRM with either HubSpot or Intercom, you can embrace support and communication in a more organized manner to enable easier access to invaluable customer data.

A key to the effectiveness of support teams has been noted as CRM integration capabilities which provide them with common customer interactions and data that enable the provision of personalized support.

Your choice between Hubspot CRM vs Intercom for CRM integration will largely depend on your organization’s existing CRM platform, preferred style of integration and desired level of customization.

As a result, it can be concluded that Intercom and HubSpot provide sufficient customer relationship management integrations for businesses of any size. Enterprises looking forward to integrating their CRM applications find both platforms beneficial in this regard as support and customer communication processes are streamlined. In the end, your decision to go for either HubSpot or Intercom will depend on the specific requirements and preferences of your business.

Customer Portal and Knowledge Base Options

Customer portal and knowledge base options
Customer portal and knowledge base

The most important features for user empowerment and support are the customer portal and knowledge base options. HubSpot Service Hub and the Intercom also focus on providing users with self-service options, offering different ways of ensuring the wanted customer satisfaction and independence within their platforms.

Self-Service Capabilities and Community Support Integration

The HubSpot Service Hub features a specialized customer portal that enables customers to see the state of their tickets and participate in community chats. The integration of self-service capabilities and community support ensures that users have multiple resources to address their issues. However, Intercom does not have a native customer portal, but instead has many knowledge hub features for self-service inquiries.

HubSpot and Intercom also offer knowledge bases for the same reason to enhance customer self-help and reduce support teams’ workload. HubSpot’s offering enjoys an additional advantage of community support that enables customers to learn from one another’s experiences and solutions.

The Role of Customer Portals in User Experience

Customer portals play a major role in the customer journey, as they give customers control over their support experience. HubSpot’s customer portal is focused on providing customers with a great experience, allowing for simple tracking of ticket status and giving customers a sense of control – all compatible with the expectations of modern communication.

On the other hand, Intercom takes a centralized knowledge base approach as opposed to having a dedicated destination. Though this can work well for self-service inquiries, a dedicated customer portal may offer a better user experience.

In summary, HubSpot and Intercom are worth considering by companies looking for an all-in-one customer service platform that integrates a customer portal and knowledge base. However, finding platforms that strike the right balance of self-service capabilities, community support, and user experience will remain highly important.

The Sophistication of Live Chat and Messaging Features

In the era of instantaneous communication, live chat and messaging features are essential for businesses looking to deliver prompt support and foster better customer relationships. As leading customer communication platforms, both Intercom and HubSpot offer these features, each with its unique capabilities aimed to boost business growth.

Intercom is well-known for its advanced, AI-driven live chat feature. This technology enables businesses to handle:

✅ Multilingual interactions

✅ Proactive support

✅ Streamlined response management

These functionalities significantly boost the efficiency of customer support teams while creating a seamless user experience. Intercom’s strength in real-time messaging empowers businesses to engage customers promptly, addressing their concerns and troubleshooting issues with ease.

On the other hand, HubSpot also provides a live chat tool, but it doesn’t quite match up with the sophistication offered by Intercom. Nevertheless, HubSpot’s live chat comes with customizable bot options, allowing businesses to tailor their messaging tools according to their unique needs.

While both Intercom and HubSpot offer live chat and messaging features as part of their customer communication platforms, businesses must consider the specific strengths and differences between these platforms when choosing the right solution for their brand. The level of sophistication in live chat features and the suitability of customization options are important factors to be taken into account during the decision-making process.

AI and Automation: Empowering Customer Support Teams

Ai and automation empowering customer support teams
Ai and automation

In this age of instant communication, live chat and messaging functionality are critical to providing fast support and better customer engagement levels in any business. Both Intercom and HubSpot qualify as top customer communication platforms providing these offerings, each with its special powers to expedite business growth.

Live chat powered by AI is another great advantage for choosing Intercom. This technology enables businesses to handle

✅ Multilingual interactions

✅ Proactive support

✅ Streamlined response management

These functionalities improve the efficiency of our customer support teams and make for a seamless user experience. Its specialisation in live messaging on the other hand gives business’s ability to engage with customers instantly, addressing their issues and troubleshooting events quickly.

However, HubSpot also offers a live chat tool, though it is not as elegant as that of Intercom. However, HubSpot has customizable bot options with its live chat that enables businesses to customize messaging tools for their specific applications.

Today, the platforms of Intercom and HubSpot provide live chat and messaging features which form a central part of their customer communication platforms (Barrera, 2020). Are Chat Functions Sophisticated and Customizable?

AI and automation have changed how customer support teams work, and as a result, they achieve greater efficiency leading to higher levels of customer satisfaction. They have integrated these game-changing technologies into their platforms to help them deliver more services and a smoother experience for the support staff as well as customers for that matter.

Such advancements include the use of AI-powered chatbots and automation tools in Intercom that have greatly enhanced customer experiences. With a multitude of features designed to support customer inquiries and interactions, Intercom’s bots are programmed to:

✅ Turnaround support volumes by efficiently dealing with customer concerns

✅ Offer quick, timely and correct guidance that enhances the satisfaction rate

✅ Learn from past interactions, and customer data and provide personalized support

✅ When required, these systems then seamlessly hand off more complex issues to human agents.

To this extent, HubSpot Service Hub employs AI and automation to improve the performance of its support teams. Key automation features found in HubSpot’s platform include:

Automation Tools to Prioritize and Process Support Tickets by agents and their potential in the form of FAQs communication prompt customization with chatbot responses Rapid Resolve Fostering.

Reporting and Analytics: Making Data-Driven Decisions

In the current competitive market scenario, reporting and analytics are crucial in ensuring customer support strategies of organizations have been driven by data. It also refines the overall customer experience by making it possible to track and analyse any customer interaction, feedback, or satisfaction. The third part discusses reporting and analytics features of HubSpot Service Hub and Intercom, how they augment customer support contingent questions as well as the role that these tools play in shaping data-driven decisions.

HubSpot Service Hub is popular for its powerful reporting tools that come with the capacity to create custom dashboards on various aspects of customer support. Such dashboards offer a composite perspective of service analytics and, in addition, can be customized to meet specific company requirements. Some of the key features offered by HubSpot Service Hub’s analytics include:

✅ Customizable reporting widgets

✅ Pre-built customer support reports

✅ Connect with CRM data and sales metrics

✅ Tools for Feedback: Dinners In The Freezer.

On the other hand, while Intercom focuses on engaging capabilities with their app for reporting and analytics, they provide essential insights into chatbot performance, team efficiency and conversation analysis. With such insights, firms can comprehend their points of customer interaction and be personalized in their support strategies. Intercom’s analytics features focus on:

-Bot performance and success rate
-Individual and team performance matrices
-Conversation Analysis for Identifying Patterns and Trends.
-Enhanced Data Analytics through Integration with External Tools

The importance of reporting and analytics in data-driven decisions for superior customer support remains focused on both platforms. HubSpot Service Hub provides a better range of flexible dashboards while Intercom focuses more on granular-level insights to understand customer engagement. The right platform with the appropriate analytics features for its customer support strategies will depend on what businesses specifically require or seek to achieve.

Frequently Asked Questions

Q: Intercom vs HubSpot: What are the main differences between the two?

Mainly aimed at end-user communication, it allows sharing of inbox, works as a ticketing system and enables referral to knowledge base articles. HubSpot, however, is a platform that assists in business sales and marketing providing solutions such as marketing automation, CRM and service hub enterprise.

Q: How does Intercom compare to HubSpot in terms of pricing options?

Intercom has several plans that depend on the model of customer service software as well as its scale, whereas pricing plans for HubSpot deal with the sales, marketing and service hub starter solutions.

Q: Can Intercom be integrated with HubSpot?

Integrating Intercom with HubSpot is indeed possible, and this leads to good communication and collaboration between the two service platforms.

Q: What are the key features of HubSpot’s CRM compared to Intercom?

It provides a shared inbox, ticketing system and help desk as sales and marketing features of HubSpot CRM to serve as the central source of truth for customer data. On the other hand, Intercom provides for customer communication and has a help centre comprising knowledge base articles.

Q: Which is better for enterprise solutions, HubSpot or Intercom?

HubSpot service hub enterprise is an end-to-end sales, marketing and service solution for businesses while Intercom specializes in customer communication hence more effective when it comes to delivering outstanding customer experience.

Q: Does HubSpot or Intercom provide a better help desk solution?

The integration of HubSpot’s help desk features into its CRM system thus makes a complete customer support solution. However, Intercom is a specialized help desk platform that emphasizes customer communication and support.

Q: When comparing HubSpot vs Intercom, which platform is more suitable for marketing automation?

Marketing automation forms part of HubSpot sales and marketing solutions, while Intercom focuses on communication with the customer rather than offering full marketing automation features.

Q: What are the main considerations when choosing between HubSpot and Intercom?

The choice of HubSpot over Intercom or vice versa is influenced by the business’ particular requirement and the use of HubSpot as a full-service sales, marketing and service solution while Interom serves customer communication and support purposes.

Q: How does Intercom’s app store compare to HubSpot’s offerings?

For Intercom, its app store includes features and integrations meant to improve customer communication and support while for HubSpot it offers more sales, and marketing/service solutions.

Q: What are the key differences between HubSpot’s and Intercom’s customer service software?

Intercom, on the other hand, adopts a customer communication platform strategy and provides a help desk as well as knowledge base articles support while HubSpot supports its CRM system with customers only.

Conclusion: Navigating the Choice Between Intercom vs Hubspot

When it comes to selecting the ideal customer service platform for your business, comparing HubSpot and Intercom becomes crucial. Each platform has its distinctive strengths, choosing businesses dependent on a range of factors such as budget, desired features, ease of use, and integration capabilities. 

A comprehensive understanding of both platforms will guide companies in determining the most appropriate solution for their customer service strategy.

Intercom stands out with its powerful real-time messaging and AI-driven chatbots, which streamline customer interactions and ensure personalized customer experiences. On the other hand, HubSpot’s Service Hub offers a broad array of customer service tools within its extensive ecosystem, coupled with a simpler and more transparent pricing structure that may appeal to businesses of different sizes.

Ultimately, companies must weigh the unique advantages and features of each platform against their specific needs to make an informed decision that best aligns with their goals. By carefully considering the aspects discussed in this article, businesses can maximize customer satisfaction and foster strong customer relationships, regardless of whether they opt for Intercom or HubSpot’s offerings.

Gaurav Nagani
Gaurav Nagani
As Founder & CEO of, Gaurav has made a distinct mark in the customer support and ai bot field. His commitment to AI-enhanced solutions and his industry experience have been instrumental in modernizing customer service.

Rightly Planned For Customer Service Needs

It’s a fact! Desku is way ahead in terms of offerings and value.

No CC Required to try desku