What is the customer satisfaction score?

Customer Satisfaction Score, often abbreviated as CSAT, is a key performance indicator that businesses use to measure customer satisfaction with their products or services. It’s a simple metric, usually gathered from customer surveys, where customers rate their satisfaction on a scale, typically from 1 to 5 or 1 to 10.

High CSAT scores indicate that customers are happy with your offerings, while low scores suggest there’s room for improvement. This score is crucial as it can influence customer loyalty, word-of-mouth marketing, and overall business growth. Remember, a satisfied customer is a repeat customer!