Cart abandonment is one of the biggest challenges Shopify store owners face. With the average cart abandonment rate sitting around 69%, losing potential sales at checkout is a common issue for many ecommerce stores. The good news is that Shopify offers a range of powerful abandoned cart apps designed to help recover lost sales and reduce cart abandonment. These apps automate the process of sending cart recovery emails and notifications, helping to bring back customers who left items in their carts.
Shopify’s market cap as of August 2024 is $96.61 billion, a recovery from a drop in 2022. (source)
What to Look for in a Good Shopify Abandoned Cart App
When choosing a Shopify app for abandoned cart recovery, consider the following features:
- Automated Email Marketing: Look for apps that allow you to automate the process of sending abandoned cart emails, helping you to recover abandoned carts without manual intervention.
- Multi-Channel Support: Apps that offer email, SMS, and push notifications can increase your chances of recovering abandoned carts by reaching customers through multiple channels.
- Customization: The ability to customize your cart recovery messages ensures that your communication aligns with your brand voice and appeals directly to your customers.
- Ease of Use: A user-friendly interface can make it easier to set up and manage your cart recovery campaigns, saving you time and effort.
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7 Best Shopify Abandoned Cart Apps
Here’s a look at the best Shopify abandoned cart apps available:
1.Omnisend
Key Features:
- Omnichannel marketing with email, SMS, and push notifications.
- Advanced segmentation and automation workflows.
- AI-powered product recommendations.
- Detailed reporting and analytics.
Pros:
- Comprehensive features even on the free plan.
- Easy to integrate with Shopify and other platforms.
- Robust automation options with pre-built workflows.
Cons:
- The free plan has limited email sending capacity.
- Some users find the interface a bit complex initially.
Rating: 4.7/5 on Shopify.
User Review: Users appreciate the integration capabilities and the detailed analytics that help optimize marketing efforts
Why Use It: Omnisend offers a generous free plan, making it ideal for small to mid-sized Shopify stores looking to reduce cart abandonment with a powerful but affordable tool.
2.Recart
Key Features:
- Messenger marketing and SMS campaigns.
- Customizable automated SMS workflows.
- Detailed reporting and analytics.
- Integration with Shopify POS and other apps.
Pros:
- Effective for SMS and Messenger cart recovery.
- Strong segmentation and targeting features.
- High engagement rates with personalized messaging.
Cons:
- Pricing can be steep for smaller businesses.
- The user interface may be overwhelming for beginners.
Rating: 4.8/5 on Shopify.
User Review: Users highlight its strong performance in recovering carts through SMS and Messenger, though some find it expensive
Why Use It: Recart’s focus on social media engagement makes it a unique option among Shopify cart abandonment apps, ideal for stores with a strong social media presence.
3.Tidio
Key Features:
- Chatbots for real-time cart recovery.
- Live chat integration to engage shoppers instantly.
- Automated cart abandonment emails.
- Support for multiple languages.
Pros:
- Effective for reducing cart abandonment through real-time interaction.
- Easy to set up and customize chatbots.
- Free plan available with basic chatbot features.
Cons:
- Limited free plan features.
- Chatbot customization options could be more extensive.
Rating: 4.7/5 on Shopify.
User Review: Users like the real-time engagement capability, though the free plan is somewhat limited
Why Use It: If you’re looking to reduce cart abandonment by offering instant support to hesitant shoppers, Tidio’s live chat and automated chatbots are highly effective tools.
4.PushOwl
Key Features:
- Push notifications for cart recovery.
- Pre-built workflows for automated cart reminders.
- Dynamic hero images in notifications.
- Segmentation based on customer behavior.
Pros:
- Highly visible push notifications are effective on mobile.
- Simple and easy to use, with great analytics.
- Free plan available for smaller stores.
Cons:
- Push notifications might not be as effective for desktop users.
- Limited customization options for notifications.
Rating: 4.9/5 on Shopify.
User Review: Users appreciate the ease of use and the effectiveness of push notifications in recovering carts.
Why Use It: Push notifications are highly effective for mobile users, making PushOwl a great option for Shopify stores with a significant mobile customer base.
5.Sendvio
Key Features:
- Email and SMS marketing with pre-built workflows.
- Advanced segmentation and A/B testing.
- Customizable sign-up forms and landing pages.
Pros:
- Great for personalized customer journeys.
- Robust email and SMS automation options.
- Affordable pricing with a good range of features.
Cons:
- Some users may find the interface less intuitive.
- Limited third-party integrations compared to competitors.
Rating: 4.8/5 on Shopify.
User Review: Users find it a powerful tool for email and SMS marketing, especially for personalization
Why Use It: This app is ideal for store owners looking to streamline their cart recovery process with minimal setup.
6.Privy
Key Features:
- Pop-Ups and Forms
- Email and SMS Marketing
- Audience Targeting
- Drag-and-Drop Editor
- Advanced Analytics
Pros:
- User-Friendly Interface
- Comprehensive Features
- Strong Customer Support
- Customization and Flexibility
Cons:
- External Interface
- Support Delays
Rating: 4.6/5 on Shopify
User Review: The app’s ease of use and the ability to quickly set up and run campaigns are often mentioned as standout features.
Why Use It: It’s perfect for store owners who want a versatile tool that can handle multiple aspects of cart recovery and customer engagement.
7.Picreel
Key Features:
- Exit-intent popups for capturing abandoning visitors.
- Customizable popup templates.
- A/B testing and detailed analytics.
Pros:
- Effective at converting abandoning visitors with targeted offers.
- Easy to set up with customizable templates.
- Strong focus on real-time engagement.
Cons:
- Popups can be intrusive if not implemented carefully.
- Limited to popup-based recovery strategies.
Rating: 4.7/5 on Shopify.
User Review: Users find it highly effective for exit-intent marketing, though some prefer more varied recovery methods
Why Use It: This app is perfect for store owners looking to reduce cart abandonment by addressing it at the moment a customer attempts to exit their site.
How to Choose the Best Shopify Abandoned Cart App for Your Store
Choosing the right abandoned cart app for your Shopify store depends on your specific needs:
Match Features to Your Needs: Consider the features you need most, such as automated email marketing or multi-channel support, and choose an app that aligns with those needs.
Budget Considerations: Assess the cost of the app versus the potential ROI. Many apps offer free plans or trials, so you can test their effectiveness before committing to a paid plan.
Trial and Testing: Take advantage of free trials to test different apps and see which one delivers the best results for your store.
FAQs
What is an abandoned cart on Shopify?
An abandoned cart on Shopify occurs when a customer adds items to their shopping cart but leaves the site without completing the purchase.
How can I reduce my cart abandonment rate?
Use Shopify abandoned cart apps to send automated reminders, offer discounts, and provide customer support to encourage customers to complete their purchases.
Which Shopify abandoned cart app is best for beginners?
Privy is a great option for beginners due to its user-friendly interface and comprehensive features.
Can I use multiple abandoned cart apps on Shopify simultaneously?
While it’s possible, it’s generally recommended to use one app that covers all your needs to avoid conflicts and redundancy.
Conclusion
When it comes to boosting conversions and reducing cart abandonment on Shopify, Privy stands out as a comprehensive and user-friendly app that offers a powerful combination of pop-ups, email, and SMS marketing tools. Its versatility makes it suitable for businesses of all sizes, from small startups to large enterprises. Privy’s features, such as customizable pop-ups, audience targeting, and automated cart abandonment emails, provide Shopify store owners with the tools they need to capture leads, recover abandoned carts, and increase sales.
However, while Privy offers robust features and excellent customer support, it’s important to consider the potential costs, especially as your contact list grows. The pricing model can become a significant investment for larger lists, so it’s crucial to weigh the benefits against the expenses. Despite this, the high ratings and positive user reviews suggest that many merchants find Privy to be a valuable addition to their marketing toolkit.
