Top 10 Shopify Custom Product Variant Apps for 2024

Top 10 Shopify Custom Product Variant Apps for 2024

Updated : Oct 9, 2024
12 Mins Read
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As an ecommerce store owner, especially if you use Shopify, you’ve likely run into the platform’s variant limits. Shopify allows up to 100 variants per product, which can be quite limiting if your product comes in a wide range of sizes, colors, or styles. This is where Shopify product variant apps come in. These apps let you break free from Shopify’s default limits, giving you the flexibility to add multiple customizations, improve product presentation, and even increase sales through upselling and cross-selling.

But with so many options out there, which apps should you use? That’s where this guide comes in. We’ve handpicked the 11 best Shopify product variant apps for 2024, covering both free and paid options to suit any store size—from small, scrappy startups to large, established brands.

Why You Need a Product Variant App on Shopify

Shopify is one of the most popular ecommerce platforms globally, but it has some limitations when it comes to managing product variants. Shopify’s default system allows up to 100 variants per product and only 3 option types (like size, color, and material). For many stores—especially those offering products with extensive customization options—this quickly becomes restrictive. This is where Shopify product variant apps come into play.

1. Overcoming Shopify’s Variant Limits

If you run a store that sells products like custom apparel, home decor, or tech accessories, chances are you offer a wide range of variations. For instance, a T-shirt might come in 10 different colors, 6 sizes, and 2 fabric options, which already totals 120 variants—more than Shopify’s limit. A product variant app lets you bypass this restriction by allowing unlimited variants and custom option fields, so you can offer exactly what your customers are looking for without creating duplicate product listings.

2. Boosting Sales with Enhanced Product Customization

Offering more product options directly on your product page can significantly boost sales. Customers love personalization! For example, if you offer engraving on jewelry or custom text on clothing, a product variant app allows shoppers to input their preferences directly into fields like text boxes or dropdown menus. Apps like Bold Product Options or Infinite Options even allow stores to add price add-ons for premium customizations, helping you increase your average order value (AOV)​.

3. Streamlining Operations with Conditional Logic

Have you ever tried offering different options that only appear if a customer selects certain preferences? For instance, if a customer picks “Gift Wrapping” for an extra charge, you may want to show additional options like “Select Wrapping Paper.” Many product variant apps use conditional logic to hide or show options based on customer selections. This not only makes your store easier to navigate but also ensures your customers only see relevant options—leading to better user experience and faster checkouts.

4. Reducing Inventory Complexity

Without a product variant app, store owners often resort to creating separate product listings for each variation (e.g., one listing for the red shirt and another for the blue one). While this works, it clutters your inventory and makes stock management more complex. Apps like Globo Product Options allow you to keep all product variations under one umbrella while still offering customers a range of choices. This simplifies your backend processes and gives you better control over your stock​.

5. Improving Customer Experience

Finally, giving your customers a smoother, more customizable shopping experience helps reduce abandoned carts. Product variant apps often come with real-time previews, which let customers see their choices reflected visually as they make them. Whether it’s switching the color of a sofa or adding initials to a shirt, this interactive element makes shopping more fun and engaging, ultimately leading to higher conversion rates.

The Top 10 Shopify Product Variant Apps for 2024

1. Globo Product Options, Variants

Globo product options variants
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Globo allows you to create custom product options like color swatches, file uploads, and conditional logic. One standout feature is its live preview, which lets customers see their choices immediately.
  • Pricing: Free version available, with premium plans starting at $9.90/month.
  • Pros: Easy to use with extensive customization features and a free plan suitable for small businesses. The live preview is a significant bonus, especially for visual products like apparel or home decor.
  • Cons: Some features, like advanced conditional logic, are only available on paid plans.
  • Best For: Small to medium-sized businesses needing versatile customization options.
  • Rating: 4.9/5

2. Infinite Options

Infinite options
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Offers unlimited customizations, including dropdowns, text boxes, swatches, and checkboxes. While simple, it’s effective for stores needing extra product fields without complex logic.
  • Pricing: $12.99/month with a 14-day free trial.
  • Pros: Easy to set up and integrates well with Shopify. No limit on options, making it perfect for stores with multiple product configurations.
  • Cons: No live preview for users, meaning customers don’t see changes visually while they select options.
  • Best For: Small to medium businesses with straightforward product needs.
  • Rating: 4.8/5

3. BSS Commerce Product Options

Bss commerce product options
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Includes color swatches, linked products, price add-ons, and bulk actions. It allows conditional logic for variant selection and is relatively easy to set up.
  • Pricing: Free plan available; paid plans start at $10/month.
  • Pros: User-friendly and affordable. The linked products feature allows merchants to tie specific variants to other products, great for product bundling.
  • Cons: No live preview, which might be a drawback for stores offering highly customizable products.
  • Best For: Merchants looking for simple product variant handling and price add-ons.
  • Rating: 4.9/5

4. King Product Options & Variants

King product options variants
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Allows for infinite options including text boxes, dropdowns, and image uploads. Supports multiple option types like swatches and buttons.
  • Pricing: Free.
  • Pros: Completely free, which is rare for an app that allows this level of customization.
  • Cons: Lacks some advanced features like conditional logic or live preview that higher-tier apps offer.
  • Best For: Small businesses or stores just starting out that need basic variant management.
  • Rating: 4.8/5

5. Swatch King

Swatch king 1 1
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Best known for its color swatches and ability to display variants on collection pages. This app lets you group products by variants, making it ideal for apparel stores with color or style variations.
  • Pricing: Free plan available, with paid plans starting at $9.90/month.
  • Pros: Ideal for fashion or home decor stores with many color or style options. Allows variant grouping, which improves customer navigation.
  • Cons: Can be tricky to set up for beginners.
  • Best For: Apparel, fashion, and accessory stores needing a great swatch tool.
  • Rating: 4.9/5 

6. Avis Product Options & Variants

Avis product options variants
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Includes conditional logic, price add-ons, and a live preview feature. Custom text and translations are also supported.
  • Pricing: Free.
  • Pros: It offers a lot for a free app, including live previews and multiple option types.
  • Cons: Not all option types support price add-ons, limiting flexibility for certain products.
  • Best For: Small to medium stores needing advanced customization features for free.
  • Rating: 4.9/5

7. Ymq Product Options & Variants

Ymq product options variants
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Offers infinite product options, file uploads, conditional logic, and live previews. You can also set price add-ons for certain variants.
  • Pricing: Free.
  • Pros: Very flexible with a lot of customization options. Great for stores needing real-time variant previews.
  • Cons: Support for free users can be slow.
  • Best For: Growing stores that need to provide a highly customizable shopping experience.
  • Rating: 4.9/5

8. Live Product Options

Live product options
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Focuses on real-time previews of customizations like text inputs and image uploads. Also supports price add-ons and conditional logic.
  • Pricing: Starts at $9/month, based on the number of orders.
  • Pros: The real-time preview feature is great for stores offering personalizations like engraving or custom designs.
  • Cons: The pricing increases as the number of orders grows, which might not be ideal for high-volume stores.
  • Best For: Stores with a strong focus on customization, especially personalized products.
  • Rating: 4.7/5

9. Product Options & Customizer

Product options customizer
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Allows for unlimited custom fields (dropdowns, checkboxes, file uploads), conditional logic, and price add-ons. It’s widely used for personalized products like jewelry or apparel.
  • Pricing: Free plan available; paid plans start at $19.99/month.
  • Pros: Very flexible with customizable fields and price add-ons. Great for businesses offering made-to-order products.
  • Cons: Premium plan is pricey compared to similar apps.
  • Best For: Stores offering custom products or personalizations.
  • Rating: 4.8/5

10. EZ Product Options & Variants

Ez product options variants
Top 10 shopify custom product variant apps for 2024 -
  • Key Features: Supports live preview, infinite options, conditional logic, and price add-ons. It’s designed to be simple but powerful for stores needing complex configurations.
  • Pricing: Free trial, with paid plans starting at $15/month.
  • Pros: Offers both live preview and advanced conditional logic for a reasonable price.
  • Cons: Some users report that the free features are limited.
  • Best For: Medium to large stores needing flexibility in product variants.
  • Rating: 5.0/5

How to Choose the Best App for Your Store

With so many Shopify product variant apps available, it can be overwhelming to decide which one is right for your store. Whether you’re a small business just starting out, a growing Shopify agency, or a large D2C brand, choosing the right app depends on several factors. Here’s a guide to help you navigate this decision-making process.

1. Assess Your Store’s Needs

Start by evaluating your product catalog. Do you sell items with complex varia