What is the customer's name?

A customer is an individual or entity that purchases goods or services from a business. They are the lifeblood of any business, driving revenue and growth. Customers can be classified into two types: B2C (Business to Consumer) where the customer is an individual, and B2B (Business to Business) where the customer is another business.

Understanding customer needs and preferences is crucial for a business’s success. This knowledge helps in tailoring products or services to meet those needs, thereby ensuring customer satisfaction. Remember, a satisfied customer is likely to be a loyal customer, and loyalty often leads to repeat business and referrals.