What is an Outbound Call?

Outbound calls refer to the calls initiated by a company to its customers. These are typically made by sales or customer service teams to engage with clients, provide information, or close deals. Unlike inbound calls where customers reach out to the company, outbound calls are proactive, aiming to establish or strengthen customer relationships.

These calls can serve various purposes such as sales pitches, reminders, follow-ups, or surveys. They are a crucial part of a company’s customer engagement strategy, helping to maintain a personal touch in an increasingly digital business landscape. Remember, effective outbound calling can significantly boost customer satisfaction and loyalty.