Updated : Mar 5, 2024
8 Mins Read

Shopify vs Shopify Plus: Know Every Difference Precisely

Reviewed By :

Drashti bhadesiya
Shopify Plus is the advanced version of the popular e-commerce platform Shopify, offering enhanced features and capabilities compared to regular Shopify. With Shopify Plus, businesses can take their online stores to new heights with increased

Shopify vs Shopify Plus: Know Every Difference Precisely

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Shopify vs Shopify Plus are both popular e-commerce platforms that cater to businesses of different sizes and needs. In this article, we will dive into the details of both platforms, exploring their features, pricing structures, and unique offerings.

By the end, you will have a comprehensive understanding of Shopify and Shopify Plus, and be able to make an informed decision about which platform is best suited for your business.

Key Takeaway :

Shopify and Shopify Plus are both popular e-commerce platforms catering to businesses of different sizes and needs. Shopify is suitable for small to medium-sized businesses, offering affordability and essential features, while Shopify Plus is tailored for larger enterprises, providing advanced functionality, dedicated support, and enhanced performance. The choice between the two depends on the specific needs and goals of your business.

Understanding Shopify: A Brief Overview

Before we explore the key differences between Shopify and Shopify Plus, let’s take a closer look at Shopify itself. Shopify is a cloud-based e-commerce platform that allows individuals and businesses to create and manage their online stores.

It provides a comprehensive set of tools and features to help entrepreneurs build a successful online presence.

Shopify User Experience

  1. Shopify offers a user-friendly interface and powerful capabilities, simplifying the process of setting up an online store.
  2. It features an intuitive drag-and-drop interface for easy customization without coding knowledge.

Shopify Features

  1. Shopify’s extensive app store allows users to add extra functionalities and integrations to their stores.
  2. It offers robust SEO tools to improve the visibility of your online store in search engine results.
  3. Shopify provides secure hosting to protect your store from cyber threats and ensure a reliable shopping experience.

Shopify Customer Support

  1. Shopify offers 24/7 customer support to assist with any technical issues or questions.

Shopify Pricing


  1. Shopify offers several pricing plans to accommodate businesses of all sizes.
  2. The basic Shopify plan provides essential features for small businesses.
  3. The Shopify plan offers additional features for growing businesses.
  4. Shopify Plus is designed for larger enterprises with complex needs, offering advanced features and the ability to handle high-volume sales.

In conclusion, Shopify is a comprehensive e-commerce platform that provides the necessary tools and features to build a successful online business. It offers a range of pricing plans to suit different business needs.

Diving into Shopify Plus: Depth Look

Now that we have covered the basics of Shopify, let’s delve deeper into Shopify Plus, its more advanced counterpart.

When it comes to e-commerce platforms, Shopify Plus stands out as an enterprise-level solution that provides additional features and support for larger businesses.

Designed to handle high volumes of traffic, complex product catalogues, and advanced customization requirements, Shopify Plus offers a range of unique features that cater to the needs of big players in the industry.

What is Shopify Plus?

  1. Shopify Plus is an advanced version of Shopify designed for businesses looking to scale.
  2. It offers robust infrastructure and advanced functionalities for creating seamless online shopping experiences.

Key Advantages of Shopify Plus

  1. It can handle large-scale sales events like flash sales and Black Friday promotions without compromising performance.
  2. Shopify Plus provides advanced analytics and reporting tools for valuable customer behaviour insights.
  3. It offers dedicated support and account management.

Pricing Structure of Shopify Plus

Shopify vs shopify plus

  1. Shopify Plus pricing is customized based on individual business requirements, including sales volume, customization needs, and additional services.
  2. While the cost may be high for small businesses, the investment can be worthwhile for larger enterprises seeking scalable e-commerce solutions.

In conclusion, Shopify Plus is a powerful e-commerce platform offering advanced features, scalability, and dedicated support for larger businesses. It provides the tools needed to succeed in the competitive online marketplace.

Features of Shopify and Shopify Plus


  1. Offers essential e-commerce features like product management, inventory tracking, and payment gateways.
  2. Provides a wide selection of themes for customization.
  3. Suitable for small to medium-sized businesses.
  4. Can handle significant traffic but is not specifically designed for enterprise-level scalability.
  5. Offers built-in security measures and SSL certificates for secure transactions.

Shopify Plus:

  1. Includes all the features of regular Shopify, with additional functionality for larger businesses.
  2. Enables multi-channel selling on social media platforms and marketplaces.
  3. Allows businesses to set up multiple storefronts for internationalization.
  4. Provides deep customization options and integration with third-party systems.
  5. Designed for scalability and high-volume transactions, with dedicated resources and infrastructure.
  6. Offers advanced security features such as custom SSL certificates and advanced fraud detection tools.

In summary, Shopify is suitable for small to medium-sized businesses, while Shopify Plus is tailored to larger enterprises.

Shopify Plus offers additional features like multi-channel selling, internationalization, advanced customization, scalability, and enhanced security.

Key Differences Between Shopify and Shopify Plus

  1. Pricing: Shopify Plus has a higher cost compared to regular Shopify plans, making it more suitable for larger enterprises with bigger budgets.
  2. Customer Support: Regular Shopify plans offer 24/7 customer support via live chat, phone, and email. Shopify Plus provides dedicated support and account management, offering personalized assistance from a team of experts.
  3. Target Audience and Use Cases: Regular Shopify plans are designed for small to medium-sized businesses establishing an online presence. Shopify Plus caters to large enterprises with complex e-commerce needs, such as high transaction volumes, extensive product catalogues, and global sales ambitions.

In summary, Shopify Plus is more expensive but offers dedicated support and is tailored for larger enterprises with advanced e-commerce requirements.

Regular Shopify plans are more affordable and suitable for small to medium-sized businesses.

The choice between the two depends on the specific needs and goals of your business

Shopify Vs Shopify Plus: Make a Choice

Choosing between Shopify and Shopify Plus depends on several factors specific to your business. Let’s consider some important considerations for both small businesses and large enterprises.

For Small Business

🎯Affordable and Accessible: 

Regular Shopify plans offer a cost-effective solution for small businesses, without the higher price tag of Shopify Plus. This makes it accessible to businesses with limited budgets.

🎯 Easy Store Setup:

Shopify provides a user-friendly interface that allows you to easily set up your online store. You can choose from a wide selection of themes and customize them to match your brand.

🎯 Product and Inventory Management:

With regular Shopify plans, you can efficiently manage your products and inventory. You can add, edit, and organize your product listings, track inventory levels, and receive notifications for low stock.

🎯 Marketing and SEO Features:

Shopify offers built-in marketing and SEO tools to help you promote your online store. You can create discount codes, run email marketing campaigns, optimize your website for search engines, and integrate with various marketing channels.

🎯 Reliable Customer Support:

Regular Shopify plans provide 24/7 customer support via live chat, phone, and email. You can reach out to the support team for assistance with technical issues, platform guidance, or general inquiries.

🎯 Payment Gateway Options:

Shopify integrates with multiple payment gateways, giving you flexibility in choosing the one that best suits your business needs. You can accept various payment methods, including credit cards, PayPal, and alternative payment options.

🎯 Scalability and Upgrades:

As your business grows, you have the option to upgrade to Shopify Plus or choose additional features and apps from the Shopify App Store to meet your evolving needs.

In summary, regular Shopify plans offer an affordable and user-friendly solution for small businesses starting out in the e-commerce space.

You can easily set up your store, manage products and inventory, leverage marketing tools, receive reliable customer support, and choose from multiple payment gateways.

As your business expands, you can explore further options for growth and customization.

For Enterprise Business

🎯 Scalability and Performance:

Shopify Plus is designed to handle the demands of high-volume transactions and traffic. It provides dedicated resources and infrastructure to ensure optimal performance, even during peak seasons or flash sales.

🎯 Advanced Customization:

Shopify Plus offers advanced customization options beyond what regular Shopify plans provide. You have access to Shopify’s Liquid programming language, allowing for deep customization and flexibility to tailor your online store according to your brand and customer experience.

🎯 Dedicated Support:

Shopify Plus offers dedicated support to cater to the needs of larger enterprises. You have a dedicated account manager who can provide personalized guidance on scaling your business and leveraging the platform’s features effectively. Priority support ensures timely assistance for any urgent issues.

🎯 Enhanced Performance:

Shopify Plus offers higher performance capabilities compared to regular Shopify plans. It can handle increased traffic volumes without compromising speed or reliability, ensuring a seamless shopping experience for your customers.

🎯 Integration and Workflow Optimization:

Shopify Plus provides robust integration options and workflows to streamline your operations. It allows for integration with third-party systems, such as custom inventory management, ERP, or CRM systems, to create a cohesive and efficient workflow.

🎯 Enterprise-Level Security:

Shopify Plus offers advanced security features, including custom SSL certificates and advanced fraud detection tools, providing an added layer of protection for your business and customers.

In summary, Shopify Plus caters to larger enterprises with complex e-commerce needs. It offers scalability, advanced customization, dedicated support, enhanced performance, integration capabilities, and robust security features.

These elements combine to provide a comprehensive and tailored solution for large businesses aiming to optimize their online operations.

Transitioning from Shopify to Shopify Plus

If your business starts with regular Shopify plans and later requires the advanced features and support of Shopify Plus, transitioning is a straightforward process.

Here is a structured point-wise summary:

Seamless Migration
Transitioning from regular Shopify plans to Shopify Plus is a smooth process with minimal disruption. Shopify Plus provides a dedicated team of experts who will assist you in migrating your data, setting up your new store, and ensuring a seamless transition.
Data Transfer
The migration process includes transferring your products, customer information, and order history to the new platform. This ensures that you retain your valuable data and can continue operating without any major interruptions
Advanced Features & Support
After transitioning to Shopify Plus, you gain access to all the advanced features and support offered by the platform. This includes advanced analytics and reporting capabilities to gain deeper insights into your business, multi-channel selling options to expand your reach, and the ability to create personalized shopping experiences for your customers.
Scaling Operations
Ongoing Support: With Shopify Plus, you receive dedicated support and account management to address your specific business needs. You can rely on the expertise of the Shopify Plus team to guide you in optimizing your online store and leveraging the platform’s advanced features effectively.

In summary, transitioning from regular Shopify plans to Shopify Plus is a seamless process facilitated by a dedicated team of experts.

Your data will be migrated smoothly, and you’ll gain access to advanced features, support, and scalability. With Shopify Plus, you can take your e-commerce operations to the next level and continue growing your business.

Conclusion: Shopify Vs Shopify Plus

In conclusion, Shopify and Shopify Plus provide powerful e-commerce solutions for businesses of different sizes. Regular Shopify plans are ideal for small businesses, offering affordability and ease of use.

Shopify Plus is tailored for larger enterprises, with advanced features, dedicated support, and enhanced performance. The choice depends on your specific needs and budget, ensuring you can make an informed decision to drive success in the e-commerce industry.

Gaurav Nagani
Gaurav Nagani
As Founder & CEO of Desku.io, Gaurav has made a distinct mark in the customer support and ai bot field. His commitment to AI-enhanced solutions and his industry experience have been instrumental in modernizing customer service.

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