“Powered by Shopify” is the standard message that Shopify appends to your online store website pages at the upper of its footer. This can undermine the professionalism and distinct branded image of an ecommerce website for some people. Luckily, it’s easy to modify default theme content on your website and remove this tagline from your store’s footer. No special technical savvy is necessary! In this guide, we’ll take you through how to remove the “Powered by Shopify” text so that you can keep the emphasis of your site on your own branding.
Note that the “Powered by Shopify” branding tag usually accompanies any Shopify store as default. It serves a dual purpose: for store owners, it symbolizes the sophistication of their ecommerce platform, and for Shopify, it serves as a marketing tool. This branding is used to market the Shopify platform to shoppers when they are directed from one of the online stores that leverage Shopify services.
Yet the default footer branding can simply eat at your own unique brand identity. When customers are looking at your store and its items they may stray out of curiosity onto the “Powered by Shopify,” which would lead them off your site and possibly from your sales funnel. It is important to know about this default Shopify branding and its implication on your e-presence so as not to lose potential customers. Let’s walk through the user experience in a typical store that hasn’t removed the “Powered by Shopify” branding:
- A shopper visits your online store and takes an interest in your products.
- While browsing and navigating your store, the shopper sees the “Powered by Shopify” footer link.
- Curiosity piques the shopper’s interest in the Shopify platform, and they click the “Powered by Shopify” link.
- The shopper is redirected away from your store to the Shopify homepage, potentially losing their attention and purchase intent.
As you can see, the presence of the “Powered by Shopify” branding can potentially draw customers’ attention away from your store, its products, and your brand’s identity. By removing it, you can focus on conveying your unique brand message and s