Updated : May 6, 2024
11 Mins Read

How to Get Sales on Shopify: Top Strategies to increase Sales

How to Get Sales on Shopify Effective Strategies to Boost Sales

How to Get Sales on Shopify: Top Strategies to increase Sales

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Exploring how to boost revenue on Shopify requires a strategic approach that goes beyond just having an online presence.

In a competitive digital landscape, converting visitors into loyal customers is crucial.

From utilizing SEO optimization to harnessing social media engagement, e-commerce requires a deep understanding of effective sales tactics.

In a world where every click matters, discovering the nine strategies that can transform your Shopify sales may be the key to achieving remarkable success in online retail.

How to Get Sales on Shopify and Grow Your Ecommerce Business

To boost sales on Shopify and drive the growth of your ecommerce business effectively, it is essential to implement targeted campaigns and discounts. Driving traffic to your online store is crucial for increasing sales. Use email marketing to reach potential customers and keep them engaged with your products.

Optimizing product descriptions with compelling details and visuals can significantly enhance user experience and boost sales. Focus on improving your online store’s SEO to attract more organic traffic and increase visibility.

Cross-selling and upselling techniques can help maximize revenue and customer value on Shopify. Ensure that your product pages are well-organized and informative to achieve higher conversion rates.

Building trust through social proof, such as customer reviews and testimonials, can further motivate potential buyers to make a purchase. By incorporating these strategies into your marketing approach, you can effectively increase sales on your Shopify store and grow your ecommerce business.

9 Proven Strategies For How to Increase Sales on Your Shopify Store

To boost sales on your Shopify store, it’s crucial to utilize techniques such as converting traffic with targeted popups, engaging visitors with onsite notifications, developing a robust email marketing strategy, fostering social sharing among friends and family, and optimizing organic traffic through SEO methods.

These tried-and-tested approaches can elevate conversion rates, enhance user engagement, and drive more sales on your Shopify platform. By methodically implementing these strategies, you can create a more engaging shopping experience for your customers, ultimately increasing your store’s revenue.

1. Convert traffic with targeted popups

By strategically implementing targeted popups, Shopify store owners can effectively convert website visitors into valuable contacts and greatly boost their conversion rates.

When it comes to using popups for conversion optimization, consider the following:

  1. Placement: Position popups strategically on relevant pages to enhance user experience.
  2. Lead Capture Forms: Incorporate lead capture forms in popups to convert visitors into contacts.
  3. Opt-ins: Utilize opt-ins on key pages like the homepage and product pages to increase subscriber numbers and drive sales.

Enhancing these aspects of your popup strategy can markedly impact your Shopify store’s conversion rates and help you maximize the potential of your website traffic.

2. Engage visitors with onsite notifications

Engaging visitors through onsite notifications is a proven strategy for increasing trust, loyalty and sales on your Shopify store. Utilizing onsite notifications can boost sales by up to 10% on Shopify stores.

These notifications are effective in capturing visitors’ attention and prompting immediate action. By leveraging onsite notifications to promote discounts, limited-time offers, and new product launches, you can engage visitors based on their browsing behavior.

Increasing conversion rates is achievable by using notifications to remind visitors about abandoned carts or provide personalized recommendations. This strategy helps create a more interactive and personalized shopping experience, ultimately driving sales growth for your Shopify store.

3. Build an email marketing strategy

Implementing a strong email marketing strategy is crucial for driving sales growth on your Shopify store. Email marketing delivers an impressive average ROI of 3800%, demonstrating its effectiveness.

To enhance sales potential, consider the following strategies:

  1. Personalized Campaigns: Crafting tailored emails can boost sales by 20%, underscoring the significance of establishing a personal connection with customers.
  2. Segmented Emails: Sending segmented campaigns can result in a 760% increase in revenue, showcasing the impact of delivering targeted messages to specific customer segments.
  3. Automated Workflows: Utilizing automated emails can lead to a 70.5% higher open rate and a 152% higher click-through rate, highlighting the effectiveness of automated processes in driving sales on Shopify.

4. Ask friends and family to share with social networks

Harnessing personal connections can significantly impact the visibility and sales growth of your Shopify store. Encouraging friends and family to share on social networks can increase visibility, drive traffic, and boost sales. Word-of-mouth marketing through personal networks can result in higher conversion rates.

Social sharing is crucial for building trust and credibility with potential customers. By motivating friends and family to share, you can expand your reach and attract new customers to your Shopify store. Leveraging these personal networks for promotion can trigger a chain reaction of referrals, leading to substantial sales growth. Trust in these relationships is a potent tool for expanding the reach and influence of your store.

5. Build organic traffic with great SEO

To improve organic traffic and boost sales on your Shopify store, it is essential to implement effective SEO strategies. When it comes to SEO, consider the following key elements:

  1. High-Quality Content: Focus on creating engaging and informative content that integrates relevant keywords to attract organic traffic.
  2. Backlinks: Establish a network of quality backlinks from reputable websites to enhance your site’s authority and visibility.
  3. Metadata Optimization: Ensure that your metadata, including titles and descriptions, is optimized with relevant keywords to enhance search engine rankings.

6. Target your ideal customers with paid advertising

To effectively target your ideal customers and drive sales on your Shopify store, consider leveraging paid advertising strategies. Utilize platforms like Facebook Ads and Google Ads to boost visibility and drive traffic to your store.

Paid advertising offers precise targeting options, enabling you to reach potential customers based on specific demographics and interests, thereby increasing the likelihood of conversions. By tracking and measuring the performance of your campaigns, you can optimize for better results and return on investment (ROI).

Implementing paid advertising strategies not only enhances brand awareness but also boosts sales, ultimately increasing revenue for your Shopify store.

7. Create dedicated, high-converting landing pages

Creating dedicated, high-converting landing pages is crucial for driving sales on your Shopify store. When optimizing your landing pages, adhere to the following principles:

  1. Focus on Specific Products or Promotions: Tailoring your landing pages to specific products or promotions can result in a significant 55% higher conversion rate.
  2. Simplify with Clear CTAs: Ensure your landing pages have clear Call-to-Actions (CTAs) and minimal distractions. This approach can lead to a substantial 47% increase in conversions.
  3. Implement A/B Testing: Utilize A/B testing techniques to identify the most effective elements that drive sales and maximize your conversion rates.

8. Offer free shipping

When optimizing your Shopify store to drive sales, incorporating free shipping promotions can have a significant impact on your conversion rates and customer satisfaction. Research indicates that offering free shipping can boost conversion rates by up to 300%, leading to increased order values.

Customers are more inclined to complete a purchase when free shipping is included, which can help reduce instances of cart abandonment by addressing a common checkout hurdle. By introducing free shipping as a limited-time promotion, you can create a sense of urgency that drives immediate sales.

Highlighting free shipping in your marketing messages and on product pages can attract and retain customers looking for added value. By offering this incentive, you can enhance the overall customer experience and increase sales on your Shopify store.

9. Build better product pages with text, images, and video

Enhancing product pages with a compelling mix of text, images, and video is a proven strategy to boost sales on your Shopify store. To optimize your product pages effectively, consider the following:

  1. Include high-quality images: Enhancing visual appeal can increase conversions by up to 40%.
  2. Add detailed descriptions: Providing thorough information can enhance SEO and help customers make informed decisions.
  3. Incorporate product videos: Using videos can boost the likelihood of purchase by 144% and improve user engagement.

Think about elevating your Shopify store. How about considering paid advertising?

There are various platforms out there such as Facebook, Instagram, Pinterest, and Google Ads that can help boost your brand’s profile and bring more targeted visitors to your store.

1. Facebook advertising

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If you’ve got a Shopify store and are looking for an effective way to boost your sales, why not give Facebook advertising a try? It’s a powerful tool that can really help your business shine. There’s a whopping 2.8 billion active users on Facebook, so think about the sheer volume of potential customers you could reach. Plus, it’s a great way to get more bang for your buck when it comes to your advertising spend. Here’s why it’s worth considering:

  1. Say Hello to Custom Audiences: The beauty of Facebook advertising is that you can really pinpoint who sees your ads based on stuff like their interests, behaviors, and demographics. It’s all about getting your products in front of the people who are most likely to want them.
  2. Meet Your Lookalike Audiences: This nifty feature from Facebook helps you find new customers who are similar to the ones you already have. It’s a brilliant way to grow your customer base and draw in more potential buyers.
  3. Don’t Forget Retargeting and Dynamic Ads: Ever had a customer visit your website, but leave without buying anything? With Facebook’s retargeting, you can remind them of the stuff they were looking at and give them a nudge to come back. Plus, their dynamic ads feature shows users products that are relevant to them based on their browsing habits, which can really boost your chances of a sale.

2. Instagram advertising

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Isn’t it amazing that Instagram boasts over a billion users? And guess what? Many of these folks are just waiting to fall in love with your brand. With Instagram ads, you can tap into this massive pool of potential customers, directing them right to your Shopify store.

Here’s a little fact for you – Instagram ads have a click-through rate of about 0.52%. That’s quite a lot of clicks if you ask me. It simply means you have the chance to engage a whole lot more people, and increase visits to your website.

And you know the best part? Instagram lets you home in on your perfect customer. You get to define who sees your ads based on things like their interests, behaviors, and even their age group. This gives you a higher shot at not just attracting visitors, but turning them into actual buyers.

3. Pinterest marketing


Are you in search of a fantastic way to amplify your sales and reach a broader range of potential customers? Well, Pinterest marketing is your answer. It’s a top-tier strategy that’s been proven effective time and time again. In fact, did you know that about 78% of Pinterest users find brand content helpful? What’s more, Pinterest delivers double the return on ad spend compared to other social platforms. It’s a dynamite tool for anyone in e-commerce. Let’s talk about how Pinterest can supercharge your Shopify store’s sales:

  1. Boosting your brand’s visibility: When you advertise on Pinterest, you’re putting your brand front and center for a vast crowd. This means more people get to know about your products, which in turn drives more foot traffic to your Shopify store.
  2. Directing traffic to your Shopify store: Pinterest ads are a fantastic way to guide users straight to your Shopify store, where they can buy your products. With a whopping 85% of Pinterest users making purchases based on what they’ve seen from brands on the platform, it’s clear that Pinterest has a solid history of driving sales.
  3. Leveraging Promoted Pins: Using Pinterest’s Promoted Pins feature, you can spotlight your products to a targeted audience. You get to pick specific demographics, interests, and behaviors, making sure your ads hit home with the right crowd. This increases the chances of conversions.

4. Google Ads

Are you interested in boosting your Shopify store’s sales and connecting with potential customers who are already on the lookout for your products? You might want to consider Google Ads. This paid advertising platform can really ramp up your revenue.

Through Google Ads, you can zero in on certain keywords that relate to your products. This makes your store more visible and encourages traffic from potential customers. Google Ads has a varied range of ad formats, like text ads, display ads, and shopping ads. This means you have lots of options for presenting your products.

You can set a budget and keep an eye on performance metrics like click-through rate and conversion rate. This helps you fine-tune your Google Ads campaigns for the highest possible sales. It’s worth noting that Google Ads can give you a great return on investment (ROI). You only have to pay when someone clicks on your ads, which makes it a cost-effective strategy for increasing sales on Shopify.

Improve your Shopify store with Project Catalog

Project Catalog on Shopify is a fantastic tool that can truly transform the way your online store looks and works. It’s like giving your shop a fresh coat of paint, all the while adding some bells and whistles to attract more customers. Let me tell you how it can work wonders for your Shopify store:

  1. Highlighting your products: Project Catalog is your virtual display window, where you can show off your products in all their glory. You can upload product details, including crisp images and clear pricing. It’s a great way to give your customers all the details they need to click on that ‘buy’ button. In the long run, this can help you build a strong relationship with your customers and improve your sales numbers.
  2. Building a connection with your customers: One of the great things about Project Catalog is that it’s customizable. You can design your store to tell your brand story and connect with your customers on a deeper level. A well-designed store can make shopping fun and engaging, encouraging your customers to come back for more.
  3. Making your store look and work better: With Project Catalog, you can give your Shopify store a complete makeover. It’s like hiring a professional interior designer, but for your online store. A well-designed, easy-to-navigate store can make shopping a breeze for your customers, and that can translate into better sales for you.

Adding Project Catalog to your Shopify store is like adding a secret ingredient to a recipe. It can improve the taste, make it more appealing, and leave your customers wanting for more. So, why wait? Give Project Catalog a try and see the difference it can make to your online store.


In conclusion, incorporating the 9 effective strategies to boost revenue on Shopify can significantly improve sales and expand your ecommerce business.

By prioritizing conversion optimization, enhancing visitor engagement, leveraging email marketing, and promoting on social media, businesses can drive traffic, boost conversions, and maximize sales growth.

Paid advertising and store enhancements through Project Catalog are also crucial for increasing online visibility and effectively engaging customers.

By integrating these strategies, businesses can successfully increase revenue on the Shopify platform.

Gaurav Nagani
Gaurav Nagani
As Founder & CEO of Desku.io, Gaurav has made a distinct mark in the customer support and ai bot field. His commitment to AI-enhanced solutions and his industry experience have been instrumental in modernizing customer service.

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