Updated : Dec 22, 2023
13 Mins Read

Top 12 WhatsApp Marketing Tools of 2024: Boost Your Business Messaging Strategy

Reviewed By :

Drashti bhadesiya
The best Whatsapp marketing software - a green circle with different icons on it.

Top 12 WhatsApp Marketing Tools of 2024: Boost Your Business Messaging Strategy

Customer Support Software That covers all Your Business needs

  • Ai Assist
  • Ai Inbox + Helpdesk
  • Live Chat
  • Ai Chatbot
  • Automations
  • Knowledge Base
  • Shared Inbox
Table of content

Using bulk WhatsApp marketing software, you can share images, texts, videos, and more to market your business and expand your reach. Today being in the digital generation, it is important to sustain digital visibility amongst customers so that they never forget you. Of course, it is not the main motive, but Whatsapp-the commonly used mobile application is now one of the marketing tools commonly used for getting in touch with customers and easy interactions.

Yes, surely bulk WhatsApp sender may help as marketing automation software and customers will be receiving their normal Whatsapp message on their number, but what if you get the whole helpdesk support software with it where you will be able to manage your customers with not much time consumed?

Whatsapp Marketing Software for your business

The WhatsApp marketing software is one of the most effective ways to reach out to potential customers. However, with so many different WhatsApp marketing software on the market, it can be hard to know which is best for your needs.

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To help you out, we’ve compiled a list of the top 6 best bulk WhatsApp marketing software for 2024:

Each of these software has its own unique features and benefits that make it ideal for certain businesses. No matter what your needs are, there’s sure to be a bulk WhatsApp marketing software on this list that’s perfect for you. So, take your time and choose the one that best suits your business needs.

Know More About Whatsapp Marketing Software

The usage of the WhatsApp Business API in a way that permits several agents to utilize a single WhatsApp number is known as WhatsApp multi-agent, also known as WhatsApp multiple agents. By default, WhatsApp Business does not permit this. Only one phone and a maximum of four connected devices can utilize the same WhatsApp account. 

Only tiny enterprises should use this. The device connected to the registered mobile number is the only device from which WhatsApp Business may be accessed. Therefore, if a company has more than one agent, each agent will need to handle the device in turn; they cannot do so at the same time. 

The fact that only one customer support representative handles customer inquiries may not be an issue for smaller businesses. However, for larger companies with a flood of inquiries, this may prove to be a major issue and response time will be greatly impacted.

Is WhatsApp Marketing Software having any Drawbacks?

There will undoubtedly be a lot of complaints from customers who believe their messages were not answered as promptly as they would have liked in this digital age of customer need for speedy replies. 

Other drawbacks of WhatsApp Business include its inability to interface with other systems as a result of access restrictions on the back-end system. Additionally, WhatsApp Business does not have a thorough dashboard system that can provide an accurate picture of the situation.

The key question now would be how we’ll achieve a multi-agent WhatsApp as the app does not support this feature.

The answer is simple: we must employ an external service that allows us to have a specific platform to operate a multi-agent service, allowing all of our contributors to log in to a specific numerical by using the same tool.

Is Marketing Software for your business important?

Yes, WhatsApp marketing software is important for businesses. It helps businesses to automate and manage their marketing tasks and campaigns using WhatsApp. The best software for WhatsApp marketing can also help businesses to track and measure their marketing performance, which is important for making sure that marketing efforts are effective. Using a bulk WhatsApp sender tool that integrates with Whatsapp will help your business to make sure that it carries a strong interaction with your customers. As Whatsapp is the most popular

What to consider while selecting a WhatsApp multi-agent tool?

  • Price – A quality WhatsApp multiple-agent tool shouldn’t break the bank. Pick the option that meets both your needs and your budget.
  • Features – Your choice shouldn’t be only focused on which plan is the least expensive. Choosing the costliest one will not guarantee you the features you require either. Pick the one that has all the features you want while also being budget-friendly.
  • Restrictions – As we’ve seen, not all technologies allow for a limitless number of users. Some charge more for each extra agent. That is not practical. You may have an infinite number of users using tools like Desku.
  • Research (customer service, ratings, response time in case of software issues)
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How can WhatsApp Marketing help you grow your sales?

Listed below are some proven WhatsApp Marketing methods that can help you grow your sales:

  • Instead of using the normal WhatsApp app, you can use WhatsApp for Business.
  • Make your business’s Brand Persona appealing.
  • Create a database of contacts.
  • Customer-facing content is provided.
  • Provide prompt customer service.
  • Analyze consumer feedback and conduct consumer research.
  • With WhatsApp status, you can stay up-to-date.
  • Offer your customers promotional codes and flash sales.

Compare the top WhatsApp marketing software tools in 2024

In 2024, the leading Whatsapp software for marketing will be compared in terms of features, price, and ease of use. The goal is to find the tool that is the best fit for your needs. There are a few things to keep in mind when making your decision.

Also Read: How can you Insert a Whatsapp Link to your Instagram Bio?

The first is the features that each tool offers. Make sure to compare the features of message software to see which one has the most to offer. The second is price. Bulk WhatsApp sender software can be expensive, so make sure to compare prices before making your final decision. The third is the ease of use. Some tools are more user-friendly than others, so make sure to find one that is easy to use.

How to Choose the Best Whatsapp Marketing Software for your business?

Whatsapp marketing software for Windows and Mac is a great way to reach out to customers and promote your business. Make sure to choose the right tool for your needs so that you can get the most out of it.

Here are great tools that help broadcast a message on WhatsApp that will automatically send bulk Whatsapp messages to your customers to provide any updates or announcements. However, selecting the best WhatsApp bulk sender software is one of the major tasks.

To assist you in making the best choice, we have compiled a list of the top-12 WhatsApp marketing software in India provides you to embrace your marketing strategies.

  1. Desku
  2. Whatso
  3. Respond.io
  4. Wati
  5. Hiwabot
  6. Callbell
  7. SendApp
  8. Pickyassist
  9. Zoko
  10. Ultramsg
  11. Netcore Cloud
  12. Connectly

1. Desku.io: Whatsapp Marketing Software

When it comes to managing your customers, it is never from one communication channel but always a hustle of engaging with customers over multiple platforms. Meanwhile, Desku allows us to integrate a WhatsApp chatbot to automate customers and carry the conversation under one roof.

This allows your credentials to be safe and you will not have to share your data with your customers anymore. Make sure that you have a Whatsapp business account.

Whatsapp marketing software

An assigned agent can directly solve a customer’s query. With the cheapest prices and continuous integration, one can get the best features and provide omnichannel support. It allows you to create simple interactive marketing campaigns. Simply integrate Whatsapp.

Also Read: Top 8 Ideal Features of Enterprise Help Desk Software

 

Multi-agents can work on the specific Whatsapp message query that is raised by customers. In real-time, it can be directly assigned to the agents who have specialized hands in it and so there is no time wasted hence there is consistency in bringing quick solutions. 

Features

  • The shared inbox for managing WhatsApp, Instagram, Facebook, Email, and Live Chat inquiries
  • Automation 
  • Easy Assignment 
  • Knowledge Base 
  • Chatbot
  • Integration

Using Desku’s Whatsapp Marketing Software which ultimately allows you to integrate the complete WhatsApp setup as an automation tool that needs to integrate through Whatsapp business API and CRM.

Pricing of Desku

7 Days Free Trial 

Starter: $19/month

Team: $49/month

Business: $59/month

2. WhatSo[growby]: Connects Business with Customers

Whatso [growby] is WhatsApp marketing software that allows you to send bulk WhatsApp messages to thousands of customers automatically? You can send bulk messages with images, documents, PDFs, and more.

Whatso whatsapp marketing software

Features:

  • Multilingual support
  • Customization by automatic means
  • Fraud detection made easy
  • Sender IDs that can be customized
  • Storage of multiple contacts
  • The program allows you to import contact information from Excel, CSV, and TXT files
  • Platforms supported: Windows

    Pricing of Whatso

    Free Trial 

    Standard: $29/year.

    Professional $39/lifetime

    Reseller White Label-Hosted: $89/lifetime.

    3. Respond.io: Market, Sell, and Support

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    Respond.io is a comprehensive platform with several intriguing connections, including products for everyday usage and communication channels such as Google Drive, Gmail, WordPress, Shopify, Wix, Viber, Twitter, Outlook, and many others. It should be highlighted that with so many integrations (there are many), learning how to use Respond.io gets a bit sophisticated, which turns out to be a bit slow and tough.

    Respond. Io whatsapp marketing software

    Furthermore, one of the tool’s assets is its speed, which the platform promotes on its website, including sending and receiving messages from any communication channel; you may assign conversations, execute payment receipts, share an inbox, do permissions check, and more.

    Features 

    • Handling inbound conversations
    • Responding to chats
    • Conversation Supervision and Reporting
    • WhatsApp Marketing
    • Marketing Analytics
    • Transactional notifications
    • Business process implementation

    Pricing of Respond.io

    14 Days Free Trial 

    Team: $79/month 

    Business: $249/month 

    4. Wati: Simple Customer Engagement on WhatsApp

    What is another customer care product that was created utilizing the WhatsApp API? It is a well-known WhatsApp multiple-agent tool.

    Screely 1683110313017

    What’s cost is what places them second on our list. Let’s talk about the characteristics of Wati before we get into the cost. Using the Wati dashboard, you may send WhatsApp broadcast messages. It also allows you to create a WhatsApp chat without having to write any code. Using a single dashboard, you can also make rapid answers, assign discussions to agents, and leave internal notes for WhatsApp’s numerous agents.

    Send WhatsApp messages to your customers from a bulk WhatsApp message sender software like Wati which is also considered to be the tool for Whatsapp.

    Features

    • Broadcast Communication
    • Chatbots
    • Multiple agents
    • Low-Code Automation
    • 1-2-1 Communication
    • Easy integrations

    Pricing of Wati

    7 Days Free Trial 

    Standard: $35.58/month  

    Pro: $70.77/month 

    5. Hiwabot: Automate Sales through WhatsApp Marketing

    This is a system built for sales, help, and shipping teams who use WhatsApp, Facebook, online chat, and Instagram as primary service channels. Only when we include all of the service channels and real-time data required to track all of the agents on the team does the price become a little too costly.

    Screely 1683110241786

    This solution is appealing because it has an integrated order management system that allows you to handle any purchases or client inquiries on your website, which is ideal for online stores, e-commerce, and retail stores.

    Finally, Hiwabot provides chatbots that may automate discussions and streamline operations. 

    Features

    • Conversation Balancing 
    • Reports 
    • Real-time Metrics
    • Automation 
    • Control Panel 

    Pricing of Hiwabot

    Custom Pricing 

    6. Callbell: Talk to Customers from Anywhere

    Callbell offers one of the top choices for getting started with multi-agent WhatsApp, not just due to the low cost, but also because the platform is simple to use, intuitive, and efficient, and it allows us to use multiple service channels such as Telegram, Instagram Direct, Facebook Messenger, and WhatsApp Business.

    Callbell whatsapp marketing software

    Furthermore, the platform is built and optimized for sales, support, administration, and customer service teams, with agent reports, company KPIs, and the ability to transfer files, photos, text, and video. Callbell’s assistance is amazing for promptly serving your consumers, even within minutes.

    You can also transfer files, photographs, text, and videos, and Callbell has recently enabled its multi-agent Instagram Direct feature, making it a far more comprehensive service.

    Features

    • Assign and Manage Conversations
    • Analyze Statistics 
    • Marketing Campaigns 
    • Messaging Channels 
    • Automation 

    Pricing of Callbell

    Multi-agent Chat: $15/month 

    Multi-agent Chat Plus: $20/month 

    Whatsapp marketing software helps your customers to always stay in touch and never forget them. Software that allows you to send bulk messages to your targeted customers can be a big help to small and medium-scale businesses mainly looking for free bulk WhatsApp messages for sending using Whatsapp and nothing else.

    7. SendApp: Automate Whatsapp Notifications

    SendApp is a WhatsApp marketing software that allows businesses to send personalized, promotional broadcasts to chat contacts. It is a simple and easy-to-use platform that requires no technical skills.

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    SendApp is a great way to reach your target audience on WhatsApp and drive engagement with your brand. It is a cost-effective and scalable solution to help you grow your business.

    Sendapp whatsapp marketing software

    With SendApp, businesses can connect with their customers in a more personalized and efficient way, making it an essential tool for any marketing strategy.

    Features

    • Reports
    • Auto Reply 
    • Whatsapp Gateway 
    • Customer Support 
    • Message Planning 
    • Sending Massive 

    Pricing of SendApp

    7 Days Free Trial 

    Pro: $98

    Business: $217 

    Connect: $326

    8. Pickyassist: All-in-one Whatsapp Automation Platform

    Picky Assist is a WhatsApp marketing software that helps businesses automate their WhatsApp communication.

    With its easy-to-use interface, businesses can manage their contacts, track campaigns, and send personalized messages to their audience all in one place. Picky Assist is an essential tool for any marketing strategy, allowing businesses to reach their customers quickly and effectively.

    Pickyaasist whatsapp marketing software

    Features

    • Contact Management 
    • Tags and Categories
    • Automation
    • Custom View 
    • App Integration 
    • Custom Fields 
    • Opt-Out Management 
    • Recurring Scheduler
    • Live Event Feeds
    • Notes

    Pricing of Pickyassist

    7 Days Free Trial 

    Basic: $14/month

    Pro: $29/month

    Ultimate: $49/month

    API Only Plan: $34/month

    9. Zoko: Grow Your Business on Whatsapp

    Zoko is a Whatsapp marketing software designed to help businesses connect with their customers through personalized messages. With its user-friendly interface, Zoko makes it easy for businesses to create and send messages that resonate with their target audience.

    Whether you are a small business owner or a large corporation, Zoko provides the tools and support you need to create effective Whatsapp marketing campaigns that drive results.

    Zoko whatsapp marketing software

    Zoko provides businesses with analytics on their WhatsApp campaigns, so they can track the performance of their efforts. This data can be used to improve future campaigns and measure the ROI of WhatsApp marketing.

    Features

    • Whatsapp Chat Widget 
    • Marketing Broadcasts 
    • API and Webhooks 
    • Customer Tags 
    • Quick Replies 
    • Cart Recovery Bot 
    • Free Prebuilt Workflows

    Pricing of Zoko

    Starter: $34.99/month 

    Team: $54.99/month 

    Pro: $109.99/month 

    Business: $219.99/month

    10. Ultramsg:Whatsapp Marketing Software

    Ultramsg is a WhatsApp API gateway that allows businesses to send and receive messages, create chatbots, and track the performance of their WhatsApp campaigns. It is a powerful tool that can help businesses automate their WhatsApp communication and reach their target audience more effectively.

    Ultramsg integrates with a variety of programming languages, so businesses can easily integrate it with their existing systems.

    Ultramsg whatsapp marketing software

    The software’s innovative features and advanced analytics provide valuable insights into customer behavior, enabling businesses to make data-driven decisions and improve their marketing efforts.

    Features

    • Chatbots
    • Remarketing
    • Customer Support
    • Multimedia Messages
    • Notifications
    • Reminders
    • Verification & Authentication
    • Customer Communication
    • Automation

    Pricing of Ultramsg

    Monthly Package: $39/month 

    Annual Package: $390/year 

    11. Netcore Cloud: Connect with Your Customer from Anywhere

    Netcore Cloud is a powerful Whatsapp marketing software that enables businesses to connect with their customers through personalized messaging on the popular WhatsApp platform. With a user-friendly interface and intuitive features, Netcore Cloud offers a seamless experience for businesses to reach their target audience and build long-lasting relationships.

    Netcore cloud whatsapp marketing software

    Netcore Cloud allows businesses to create conversational marketing campaigns that use chatbots to engage with customers.

    Whether it’s sending promotional messages, notifications, or customer support, Netcore Cloud provides a convenient and reliable solution for businesses of all sizes to leverage the power of WhatsApp marketing.

    Features

    • Two-way Communication 
    • List & Reply 
    • Multilingual Support
    • Multiple Templates 
    • Real-time Insights
    • Integration 

    Pricing of Netcore Cloud

    Custom Pricing

    12. Connectly: Whatsapp Marketing Software

    Connectly is a WhatsApp marketing software that uses AI to help businesses automate their WhatsApp communication and create conversational marketing campaigns.

    Connectly whatsapp marketing software

    With Connectly, businesses can connect with their customers through personalized messaging and gain valuable insights into customer behavior. The software streamlines communication processes and helps businesses build strong relationships with their customers.

    Connectly integrates with the WhatsApp Business API, which gives businesses access to a wide range of features. 

    Features

    • No-code Campaigns
    • Insightful Reporting
    • AI-powered
    • Audience Building
    • Unified Inbox
    • Multi-agent Access
    • Smart Widget
    • Integration

    Pricing of Connectly

    Standard Plan: $80/month 

    Professional Plan: $299/month 

    Conclusion: Best Whatsapp Marketing Software

    In summary, WhatsApp Business is a platform that offers small companies the opportunity to send messages with specific content and seeks to give their consumers a high-quality experience. Today, Whatsapp is a sales channel mostly used for easy and sustainable customer management and a chatbot automation platform. Desku.io is a WhatsApp marketing software that integrates from a third-party platform, however, you will need to choose an external forum that combines the WhatsApp engagement suite or official Whatsapp business APIs.  Whatsapp integration desku

    Gaurav Nagani
    Gaurav Nagani
    As Founder & CEO of Desku.io, Gaurav has made a distinct mark in the customer support and ai bot field. His commitment to AI-enhanced solutions and his industry experience have been instrumental in modernizing customer service.

    Rightly Planned For Customer Service Needs

    It’s a fact! Desku is way ahead in terms of offerings and value.

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