An orange and white icon with a bar graph representing Google Analytics.

Google Analytics

Google Analytics is a web analytics service provided by Google. It allows website owners and marketers to track and analyze various aspects of their website's performance and user behaviour.

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6 June, 2023




What is Google Analytics?

Google Analytics is a web analytics service provided by Google. It allows website owners and marketers to track and analyze various aspects of their website’s performance and user behaviour. By implementing a tracking code on their website, users can gather valuable insights about their audience, website traffic, and marketing campaigns.

Features and Benefits of Google Analytics?

  1. Website Traffic Analysis: Google Analytics provides detailed information about the number of visitors to your website, how they found your site, and which pages they visited. It helps you understand the overall traffic patterns and user behaviour on your website.

  2. Audience Insights: You can gain insights into your website’s audience demographics, interests, and behaviour. This information helps you understand who your visitors are, their preferences, and how they interact with your site.

  3. Conversion Tracking: Google Analytics allows you to set up and track goals and conversions on your website. Whether it’s a purchase, form submission, or any other desired action, you can measure and analyze the conversion rates to evaluate the effectiveness of your marketing efforts.

  4. Campaign Tracking: With Google Analytics, you can track the performance of your marketing campaigns. By adding campaign parameters to your URLs, you can identify which campaigns, channels, or sources are driving the most traffic and conversions to your website.

  5. Behaviour Analysis: You can analyze how users navigate through your website, which pages they spend the most time on, and where they drop off. This helps you identify areas for improvement, optimize user experience, and increase engagement.

  6. E-commerce Tracking: For online stores, Google Analytics offers e-commerce tracking to monitor sales performance, revenue, and product popularity. It provides valuable insights into customer behaviour and allows you to optimize your online store’s performance.

  7. Real-time Monitoring: Google Analytics provides real-time data, allowing you to see the number of active users on your site, the pages they are currently viewing, and their geographic locations. This feature helps you monitor immediate impacts and respond quickly to changing trends or issues.

  8. Customization and Reporting: Google Analytics offers customization options, allowing you to create custom reports, set up custom dimensions and metrics, and apply filters to focus on specific data. This flexibility helps you tailor your analytics to your unique business needs.

How does Google Analytics Integration help in Desku?

Google Analytics helps in taking out accurate reports and analytics of the customer interacting or closing tickets. In a way, it helps to keep business at a glance. 

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