Who does not want the strong customer engagement in their business? In one or the other way, business owners are keen on finding the right Customer Engagement Software to use with the product.
We all can easily see the constant form of communication in today’s world, and by looking at it you would contemplate connecting with customers would be a piece of cake.
As per the study, an average person receives 98 business emails daily, how are you supposed to create a healthy relationship with customers with huge competition to grab their attention?
We are sure you are confused as well as too lazy to sort out some best customer engagement software in the market.
So that is the reason we have shortlisted some of the best customer engagement software for you!
Let’s have a look further and begin with it.
Key Takeaway :
The top 10 customer engagement platforms for 2024, as per the search results, include Desku, Help Scout, HubSpot, Zendesk, Happyfox, Outreach, Intercom, Front, Mixmax, and ServiceNow.
These platforms offer a range of features such as AI-driven customer support, live chat, omnichannel support, workflow automation, and personalized customer experiences, catering to various business needs and customer interaction requirements.
What is Customer Engagement?
Customer engagement is the relationship or connection a customer maintains with a brand or company.
Customer Engagement asks for more than just communicating with their customers, and these are:
Customer support: the assistance provided by companies to customers that aids in getting the most out of a service or product.
Customer success: accelerating a customer’s satisfaction with a product and its success through outreach, education, and advocacy.
Customer experience: the touchpoints and communications between a brand and a customer throughout the customer success journey.
While all the above modes of interaction play an essential role in customer engagement, it’s not necessary that you are satisfied enough to be a loyal customer towards that particular company too.
However, taking time to contrive a strong relationship with your customers and earn that loyalty is linked to more optimistic business results.
As per Gallop, “a customer who keeps themselves engaged in representing an average of 23 per cent premium in terms of revenue, wallet share, relationship growth, profitability than the average customer.”
So, how do we support customer engagement?
A thriving customer engagement planning centre offers value to your customers via interactions and personalized experiences.
Personalization needs to have knowledge about your customers like:
- How they want to interact
- Who they are
- The most preferable methods to interact with your company via product
- What are their motivation points and values?
Read More:Customer Support vs Customer Success: Explained Everything
What is a Customer Engagement Tool?
Customer Engagement Software for businesses is a tool or an application leveraged to interact with customers and analyze customer interactions to optimize the customer journey.
As per the eCommerce statistics, the key to customer engagement software is a personalized shopping experience.
Moreover, it is a far-reaching experience that includes e-commerce sites, advertising campaigns, blogs, customer support, brick-and-mortar shops, upsells, social media, checkout flows, and more.
Customer Loyalty automatically increases with strong customer engagement and how?
Customer Engagement software facilitates your business to analyze, track, and record every interaction seamlessly. Considering automation, Chatbot helps to improve customer engagement and it is proven to be the most efficient way.
Some common customer engagement tools are:
- Live chat products
- Social media management software
- Chatbots
- Knowledge base
- Email marketing software
- Web and In-app messaging platform
- Help desks and shared inboxes
- Feedback and survey app
10 Best Customer Engagement Software for 2024
1. Desku
All-in-one customer support platform for seamless customer engagement.
Desku is amongst the best customer engagement software Tools that help automate conversations with AI’s power.
Desku not only enhances the team’s efficiency and communications in real-time with customers through the live chat feature but also empowers users with the easy creation of a knowledge base.
It offers a drag-and-drop chatbot builder for effortless automation interaction.
One can easily rely on Desku as 350+ businesses and 1000+ support agents trust it.
Top Features of Desku:
- AI-driven customer support solution: Enhance customer happiness and minimize support workload with the help of Desku’s automation utilities and AI-driven chatbots.
- Great ticketing system: AI-powered ticket summaries, streamline the customer support process for quick response
- Enhance team efficiency: With the use of an AI-enhanced inbox optimized for efficiency, easy to use, and good for modern software support teams.
- Live chat: allows users to connect with real-time customers, and easily rectify problems if any.
- Messaging platform: allows easy customer communication with a great customer experience, customer retention, improved sales, and customer experience.
- AI-powered inbox: easily recap conversations, write replies, and make new answers for customer support.
- Omnichannel support: is the ability to see all the customer Support communication in one place. Unified Shared Inbox is one of the sorted features that will help to streamline customer engagement.
Price: Desku Plan Starts from US$ 29 per user/month.
2. Help Scout
Customer engagement platform for small and mid-size business organizations.
Help Scout is an interactive platform that aids teams in creating an excellent customer experience. This powerful software comes with tools that make easy engagement with your audience, irrespective of where they are in the customer success journey.
Features:
- Create strong relationships with customers through contextual communications
- Better customer experience via proactive messaging
- Meaningful feedback
- Enhance customer engagement through a self-service feature
- Data-driven decisions
Price: Starts at US$ 20 per user/month.
3. HubSpot
Best free customer engagement software.
A popular marketing and CRM platform that is versatile. Provide content management, operations, sales, service, and marketing features.
Beyond the functionality of CRM, HubSpot is an excellent option for businesses that have lead-generation tools and require marketing automation.
You can gather all the customer data in one place. HubSpot CRM connects with contact centre platforms so agents can spend more time with their customers and prospects.
Features:
- Customizable and easy automation of marketing inflows
- Connect with site visitors in real-time via live chat
- Full tracking and management of every lead with lead scoring and automatic data gathering
- Landing page builder to launch mobile-optimized pages
- Tremendous functionality of email marketing that includes A/B testing and personalised content
- Priorities and examine conversations
- Management and Ad-tracking for LinkedIn, Google, Instagram, and Facebook Ads all from one place
- Improve Web page, blog content, and social media with the help of video
Price: Starts at US$ 45/month.
4. Zendesk
Zendsek was created to facilitate customer support teams working remotely away from their desks.
Zendesk has an integration that allows you to make phone calls from your Zendesk screen.
This is why Zendesk is a popular customer engagement software tool to support teams, with omnichannel customer support showing rich experiences across the social, web, and mobile.
Speaking of the facts, the only communication channel that needs to be added to Zendesk is the phone, but one can quickly fill that gap with the Desku integration.
We took out deep research, and we have sorted the direct comparison of Desku and Zendesk for you so that you do not have to try it.
Features:
- Seamless ticketing system including Twitter, Facebook, and emails
- Omnichannel customer interactions across mobile and web devices
- SMS messaging, live web chat, voice, and email chat support
- Supports 1000+ integrations and apps
- Custom tags and fields to classify tickets for easy archiving and tracking
- Robust APIs
- Customized workflow automation
Price: Four pricing plans, starting at US$ 5 per agent/month (Essential pack).
Read More:10 Best Zendesk Alternatives for Your Business in 2024
5. Happyfox
Helpdesk Software for seamless customer engagement
Happyfox is an excellent help desk software for customer engagement for small, large, and mid-size businesses and offers omnichannel support for contact centres.
However, to enjoy full omnichannel support with phone calls, you must blend Happyfox with Desku for complete customer solutions.
In the same way, your team members will be able to make and answer phone calls from Happyfox, and all the calls from Desku will automatically be recorded and ticketed in one place.
Consequently, all these processes will make it easier for the customer support team to search for information and triage tickets impressively.
Features:
- Seamless customer support in multiple languages
- Measure and analyze customer support real-time metrics
- Omnichannel ticketing
- Workflow automation has customized smart rules that include ticket reassignment and growth
- Directly make and receive calls
- Integrations with Wrike, Aircall, Salesforces, and other messaging tools
- Customizable reporting for performance, CSAT, inflow, agent activity, and much more
Price: Affordable monthly plans starting from US$ 39.00 per user/month.
Read More:Top 7 Happyfox Alternatives shortlisted for your business in 2024
6. Outreach
Outreach is top-notch for sales-focused organizations, managing reps, and customer interactions.