WooCommerce VS Shopify: Choose Best Platform For Your Business

Updated : Jul 18, 2023
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Woocommerce VS Shopify Comparision

WooCommerce VS Shopify: Choose Best Platform For Your Business

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If you’re considering building an ecommerce store, you might have come across two of the biggest names in the industry: WooCommerce Vs Shopify. Both of these ecommerce platforms have a lot to offer, but they cater to slightly different audiences. So, which one is right for your business? In this article, we’ll delve into the various features offered by both WooCommerce vs Shopify to help you make an informed decision.

WooCommerce and Shopify at a Glance





All-in-one eCommerce platform

Plugin for WordPress

Ease of Use

User-friendly, easy setup

Requires some technical knowledge


Hosted solution

Self-hosted solution


Limited customization options

Highly customizable with WordPress


Monthly subscription fees

Free (with optional paid extensions)


Suitable for businesses of all sizes

Highly scalable and adaptable


Integrated payment gateways

Various payment gateways are available


24/7 customer support

Support options vary (community and plugins)

What is a WooCommerce store?

WooCommerce is an open-source ecommerce platform that allows you to build an online store using WordPress. This platform has a lot of flexibility because WordPress also allows you to customize your store with various plugins and themes. It has everything you need to start an online store, including payment options, security features, and inventory management tools.

Woocommerce platform

One of the key benefits of using WooCommerce is that it is free to use. This means that you can build an online store without having to pay any fees for the platform itself. However, you will need to pay for hosting, domain registration, and any additional plugins or themes that you choose to use.

Another benefit of using WooCommerce is that it is highly customizable. There are thousands of plugins and themes available, which means that you can create a unique and personalized online store that reflects your brand and meets your specific needs. Some of the popular plugins include WooCommerce Product Add-ons, WooCommerce Subscriptions, and WooCommerce Bookings.

What is Shopify?

Shopify is a hosted ecommerce platform that allows you to create an online store without needing any technical skills. It provides a range of tools that can help you design your store, manage inventory, process payments, and much more.

Shopify platform

One of the key benefits of using Shopify is that it is very easy to use. You don’t need any coding or technical skills to set up your store, and there are plenty of templates and themes available to help you get started. This means that you can launch your online store quickly and easily.

Another benefit of using Shopify is that it is a fully hosted platform. This means that you don’t need to worry about hosting your website or managing any technical aspects of your online store. Shopify takes care of everything for you, including security, backups, and software updates.

Shopify also offers a range of tools and features to help you grow your online store. For example, you can use the Shopify App Store to add additional functionality to your store, such as email marketing, social media integration, and product reviews. Shopify also provides detailed analytics and reporting, which can help you track your sales and identify areas for improvement.

Features: Shopify vs WooCommerce

Ease of Use and User Experience

When it comes to setting up your online store, ease of use and user experience are critical factors to consider.  WooCommerce vs Shopify have their own set of advantages, and understanding the differences between the two can help you make an informed decision.

Setting Up Your Online Store

Setting up an online store can be a daunting task, especially if you are new to an e-commerce store. WooCommerce requires a bit more technical knowledge to get started, including installing WordPress, finding a compatible hosting provider, and choosing and installing plugins. This process can be time-consuming and overwhelming for beginners.

On the other hand, Shopify is a hosted solution, meaning you can set up your store quickly and easily without needing technical skills or outside hosting. This makes it an excellent choice for those who want to get their online store up and running quickly without any hassle.

Customizing Your Store’s Design

Customizing your store’s design is crucial to creating a unique and memorable brand. Both platforms provide a range of customization options, but WooCommerce is the clear winner when it comes to design flexibility. Since it is built on WordPress, you have access to hundreds of themes and plugins to choose from that can help you create a unique design.

In contrast, Shopify limits your design options to the templates they provide, although there are still plenty of customizable options available. This can be a drawback for those who want complete control over their store’s design.

Managing Products and Inventory

Managing products and inventory is a critical aspect of running an online store. Both platforms provide options to manage products and inventory, but Shopify has a slight advantage in terms of user experience. With Shopify, you have an intuitive interface to manage your products and manage your inventory, making it easy to add, edit, and delete products.

WooCommerce, on the other hand, requires more technical knowledge to manoeuvre, which can be a challenge for beginners. However, once you get the hang of it, WooCommerce provides more advanced options for managing your products and inventory.

Overall, both WooCommerce and Shopify have their own set of advantages and disadvantages. It’s important to consider your business needs and goals when choosing the right platform for your online store.

WooCommerce and Shopify cost

WooCommerce vs Shopify Pricing Comparison

Compare pricing

When it comes to starting an online store, one of the most important things to consider is pricing and payment options. This can be a daunting task, especially if you’re new to the world of e-commerce. In this article, we’ll take a closer look at the pricing and payment options for two of the most popular e-commerce platforms: WooCommerce and Shopify.

Pricing of Shopify
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Free Trial – 3 days free trial
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Basic Plan – $24.4/month
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Small Business  — $90.47/month
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Advanced  – $366.4/month
Pricing of WooCommerce
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Contact them for details, as they have a custom pricing plan for individual businesses.

Shopify, on the other hand, provides built-in payment gateways, so you don’t need to set up a separate one. This can be more convenient, especially if you’re just starting out and don’t want to deal with the hassle of setting up a separate payment gateway.

Ultimately, the choice between WooCommerce and Shopify will depend on your specific needs and budget. Both platforms have their pros and cons, so it’s important to do your research and choose the one that’s right for your business.

Payment Gateway Options

Both WooCommerce and Shopify provide a range of payment gateway options, so you can choose the one that’s right for your business. However, there are some differences between the two platforms when it comes to payment gateways.

With WooCommerce, you’ll need to set up a separate payment gateway, which can be a bit of a hassle. However, this also means that you have more control over the payment process and can choose the payment gateway that’s right for your business.

Shopify and WooCommerce Integration

Integrations Shopify WooCommerce
Payment Gateways Shopify Payments, PayPal, Amazon Pay, Stripe, Apple Pay PayPal, Stripe, Amazon Pay, Authorize.net, Braintree
Email Marketing Mailchimp, Klaviyo, Omnisend Mailchimp, SendinBlue, Constant Contact
Social Media Facebook, Instagram, Pinterest, Twitter Facebook, Instagram, Pinterest, Twitter
SEO SEO Manager, Plug in SEO Yoast SEO, All in One SEO Pack
Analytics Google Analytics, Heap, Hotjar Google Analytics, Jetpack, MonsterInsights
Shipping Shopify Shipping, Shippo, ShipStation ShipStation, WooCommerce Shipping, FedEx Shipping
Customer Service Zendesk, LiveChat, Tidio LiveChat, Zendesk, Tidio
Inventory Management Oberlo, Stocky, TradeGecko TradeGecko, WooPOS, Stock Manager
CRM HubSpot, Salesforce, Zoho CRM HubSpot, Salesforce, Zoho CRM

Available Integrations and Add-ons

Both platforms offer a variety of integrations and add-ons that can help you extend the functionality of your online store. WooCommerce provides access to thousands of WordPress plugins, which can help you add features like email marketing, social media integration, and advanced analytics.

With WooCommerce, you can also integrate your store with popular payment gateways like PayPal, Stripe, and Square. Shopify, on the other hand, offers a range of apps that can help with everything from marketing to customer service. With Shopify, you can integrate your store with popular apps like Mailchimp, Quickbooks, and Zendesk.

Compare Shopify and WooCommerce Core Features

When it comes to core features, both WooCommerce and Shopify offer a lot of similarities. For example, they both allow you to manage products, process payments and offer discounts and coupons.

However, WooCommerce has a lot more options for customization and plugin integrations, which can make it more flexible for certain businesses.

With WooCommerce, you can customize your store’s design, layout, and functionality to suit your specific needs. This is especially helpful for businesses that require unique features or functionality that aren’t available out of the box.

Marketing and SEO Capabilities

When it comes to marketing and SEO, both WooCommerce and Shopify have a lot to offer. Shopify provides built-in marketing tools that can help you with email and social media marketing. With Shopify, you can create email campaigns, and social media ads, and track your results all in one place.

Boosting sales

WooCommerce, on the other hand, allows you to access thousands of marketing plugins to increase your store’s visibility. With WooCommerce, you can add features like SEO optimization, social media integration, and email marketing automation to your store. Both platforms have solid SEO capabilities, so you can optimize your store for search engines and increase your online visibility.

Overall, both WooCommerce and Shopify have a lot to offer businesses looking to build an online store. It’s important to carefully consider your needs and priorities when choosing a platform and to choose the one that best fits your business goals and budget.

Final Thoughts on WooCommerce Vs Shopify

Deciding which platform to use ultimately comes down to your specific business needs. If you’re looking for a more flexible solution that requires more technical knowledge, WooCommerce might be the best option for you.

However, if you’re looking for an all-in-one solution that’s easy to use and provides a range of features, Shopify might be the better choice. Ultimately, it’s important to carefully evaluate each platform’s features and pricing before making a decision.

Frequently Asked Questions

Both WooCommerce and Shopify are popular choices for dropshipping businesses. WooCommerce is a WordPress plugin, that offers more flexibility and customization options while Shopify is a hosted solution that requires less technical expertise. 

In terms of scalability, Shopify tends to be more user-friendly and easier to manage as it takes care of hosting, security, and performance optimizations.

However, WooCommerce is highly scalable as well, especially when paired with the right hosting provider and optimized correctly.

Yes, migration is possible between Shopify and WooCommerce. While it might seem daunting, there are tools and services available that can assist with the migration process.

Gaurav Nagani
Gaurav Nagani
As Founder & CEO of Desku.io, Gaurav has made a distinct mark in the customer support and ai bot field. His commitment to AI-enhanced solutions and his industry experience have been instrumental in modernizing customer service.